We've surveyed the British public to find out how people are currently donating to charity and to identify what's changing across the UK's fundraising landscape. Find out more about donation habits and Passive Giving from the people who matter most - your donators.

1. Survey Results
April 2016
THE FUTURE OF
UK FUNDRAISING

2. Savoo who?
In September 2015, we changed.
And we’re not talking just a little touch up here and a
little preening there...
We got a whole new face and an entirely new meaning
to our existence.
Kind of like this...

3. Savoo who?

4. Yup...
We’re now a Passive Giving site and a search engine,
and we’re working with over 90 UK charities.
People use our voucher codes and search engine, and
we donate our money (not theirs) to charity.
But that’s enough about us...

5. Because we’re new, we decided to
find out what’s what
So we surveyed the general public to find out:
1. more about the UK charity sector on the whole;
2. and to dig a little deeper into how people actually
want to donate money to charity nowadays.

6. And 2,527 lovely ladies (78%) and
gents (22%) responded
(Most were aged
between 35-55)

8. We found out what people don’t
like about the charity sector
And 92% said that they hate direct contact from charities.

9. And how people are now choosing
to donate to charity
In the past 12 months:

10. As well as how much
Turns out young people donate more than older people,
and men claim to donate more than women.
– £192 is the
– £192 average amount people
donated in past 12 months
– 16–35 year old’s donated £225 on
average
– 65+ age group donated £100 on
average
– North East are the most generous
region by far; donating £469.60

11. But the majority of us
have this in common...

12. 56% of us would only ever
donate to a UK based charity

13. and...

14. 54% of us would
never mention
how much we
give to charity or
how we do it.

15. Interesting stuff huh?

16. And the last question we asked our
‘takers’ was about Passive Giving
89% of people hadn’t heard of it
and
82% of people didn’t know that we did it
------------------------------
Do you know what the heck it is?

17. Here’s the official definition...
89% of people hadn’t heard of it
e.g

18. So Passive Giving is basically the
opposite of ‘direct contact’.
Remember, 92% of people we
surveyed said direct contact would:
“put them off donating full stop.”

19. Make sense?

20. We’re not the only ones who think
Passive Giving is the future of
fundraising. ‘Direct’ is out peeps.

21. If you’d like to find out more about the
Passive Giving movement, please visit
www.savoo.co.uk
Or get in touch with Amy:
ahaddow@savoo.co.uk

22. THANKS FOR
BEING YOU
SAVOO