Fear and Loathing in Big Data

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This document discusses concerns around the collection and use of large amounts of customer data from disparate sources by insurance companies. It questions whether customers are being treated as commodities, raises issues around customer segmentation turning into discrimination, and emphasizes the importance of transparency in data collection as well as protecting customers and offering them value in return for their personal information. The document concludes by advising companies to focus on doing what is right when it comes to handling customer data.

Data & Analytics Technology

Fear and Loathing in Big Data!
Amy Gaskins!
MetLife!

Are you turning customers
into commodities?!

Where does segmentation end!
and discrimination begin?!

What are you going to
offer the customer in
return?!

Protect
yourself,!
your
products,!
and your
customers!

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