Amy Cueva
14 SlideShares 235 Followers 77 Followings
Personal Information
Organization / Workplace
Greater Boston Area, MA United States
Occupation
Founder, Chief Experience Officer, and Health Principal at Mad*Pow
Industry
Design
Website
www.madpow.net
About
Amy believes that design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000 with Will Powley, and together they’ve created an award-winning agency serving Fortune 500 companies and startups across industries from health to financial services, technology, media, education, and hospitality. Amy plays an essential role in Mad*Pow’s visualization of a changed healthcare system in the United States. Her work with companies like Aetna, CVS, McKesson, and Fidelity has helped them improve the experiences their patients and customers have with them, leverage design to drive change, and facilitate human-centric innovation. As the chief ins
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design healthcare health experience design empathy customer experience amy cueva human centered design healthcare experience design ethnography design thinking patient experience ux purpose driven design health experience experience partners center for connected health user experience patient centered design change corporate social responsibility boston designers oath mad*pow hxd hxr ethics behavior change research madpow emotion hxrefactored organizational design roadmap prioritization health insurance measurement human-centered design ecosystem unmet needs social media interaction design idea 2010 healthcare ux
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Intro to UX

Dan Berlin • 13 years ago