Communications - CV Amjad Jamal-1

Personal Info: Muhammad Amjad Jamal
Outreach, Communications and Public Information Professional
Video Producer, Content Writer and Photographer
DOB: Oct 01, 1969
Gender: Male, Pakistani National
Correspondence: House No. 26, Street No. 124, G-13/4, Islamabad
Cell No: +92-332-8500989
Email: onlyamjad@gmail.com
Objective: To team up with a dynamic organization where I can use my
communications, management and organizational skills. Also to
design and implement communication strategies to enhance visibility
internally and externally and to contribute towards human
development in wider range of masses and diversified segments of
the society; regardless of religious, social, or ethnic backgrounds.
Professional Experience Detail
February 2003 to May 2015: As Communications Officer/Spokesperson, United
Nations World Food Programme (WFP) Pakistan, developed and implemented
communications and outreach strategies, free of cost televised news, radio shows,
interviews, print/electronic media news coverage, engagement of celebrities, goodwill
ambassadors, extensive travel to the project sites in Sindh, Balochistan, Azad
Kashmir, Punjab, Khyber Pakhtunkhawa, FATA and Gilgit-Baltistan to document human
interest stories, case studies, capture photos, organized launching/handing over
ceremonies and Executive Director’s level events from planning to implementation
level.
Organisation:
United Nations World Food Programme (WFP)
Type: Development, Humanitarian
Designation: Communications Officer
Location:
Plot No.1, Diplomatic Enclave, G-5,
Islamabad
Experience: Full Time
Tenure: February 2003 to May 2015
Description: Developed and implemented yearly outreach and communications
strategies;
Managed print and electronic media coverage for
humanitarian/development assistance projects;
Managed social media presence; produced video documentaries
(from storyboard to script writing, filming, pre and post production);
Developed specific communication strategies to highlight WFP’s
relief assistance, food security & nutrition, school feeding
(education) and early recovery/livelihood programmes by organizing
video docudramas, live street theatre/shows, public service
announcements on FM radios and videos on cable network in
targeted districts of Sindh, Punjab, Balochistan and Khyber
Pakhtunkhwa;
Provided support to the field offices on their communication needs;
Worked in harmony with other United Nations agencies on joint
communications projects, remained an active member of the United
Nations Communications Group (UNCG);
Managed photo gallery and archive, visited field to capture
photographs of the beneficiaries alongwith documenting best
practices, success stories, case studies;
Engaged national celebrities/goodwill ambassadors from cricket,
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showbiz to advocate for programmes and raise funds;
Engagement with private sector for fund raising;
Highlighted effectively in print and electronic media the WFP’s
assistance during Afghan Refugees crisis, various emergencies in
Pakistan such as droughts, earthquake, impact of the high food
prices on Pakistani population, floods and internally displaced
population;
Communications-oriented field visits to the remotest areas of the
country and in FATA;
Developed web content (http://www.wfp.org/countries/pakistan),
social media management and content development
(www.facebook.com/WFPPakistan and
www.twitter.com/WFPPakistan);
Developed country and project brochures, publications, visibility
material and event-management;
Organized and managed musical concerts in Islamabad to raise
funds for education programme;
Focal person for organizing corporate activities such as Walk-the-
World and Children’s Art Competition;
Organised high-level events at project’s location sites; launching
ceremonies for Pakistan Education Atlas, inaugurations of
Humanitarian Response Facilities (HRFs);
Extensive media contact with national and international media
organized briefings and field visits for WFP Executive Director’s,
Assistant Executive Directors, Regional Directors, besides such
events involving WFP Pakistan country directors and high-profile
representatives of Government of Pakistan as well as donors;
Broad-based media links in Pakistan at the national as well as at
provincial level;
Budget management of the communications unit from USD 100,000
to half a million dollars yearly.
Some sample of my work available online:
http://www.wfp.org/stories/feedback-desk-gives-pakistan-families-
voice-food-aid
http://www.wfp.org/stories/communities-pakistan-battle-mother-
nature
http://www.wfp.org/stories/year-after-floods-pakistan-families-get-
back-their-feet
http://www.wfp.org/stories/pakistan-pop-stars-step-forward-flood-
victims
http://www.wfp.org/stories/pakistan-cash-cards-bring-flood-
families-back-market
http://www.wfp.org/stories/pakistan-%E2%80%9Ci-see-people-
rebuilding-replanting-reclaiming-lives%E2%80%9D
http://www.wfp.org/stories/wfp-boosts-pakistan-flood-aid
http://www.wfp.org/stories/pakistan-flood-victims-
%E2%80%9Cleft-nothing%E2%80%9D
http://www.wfp.org/stories/who-are-victims-floods-pakistan
http://www.wfp.org/stories/pakistan-farmers-curbs-hunger-cycle-
food-aid
http://www.wfp.org/node/3550/4677/30215
https://www.wfp.org/node/3550/4680/644658
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https://www.facebook.com/WFPPakistan/photos/pb.1483742252533
69.-2207520000.1435570917./808897442534374/?type=3&theater
https://www.facebook.com/WFPPakistan/photos/pb.1483742252533
69.-2207520000.1435571331./770623423028443/?type=3&theater
Past Production Work with World Food Programme
S.
No.
Topic Filming Areas Duration
1 Humanitarian
Assistance
All Provinces 4 minutes
2 Livelihood/Cash for
Work
Sindh & Balochistan (Umerkot,
Tharparkar, Jaffarabad, Naseerabad)
12 Minutes
3 Livelihood/Food
for Work
Khyber Pakhtunkhwa (Swat) 10 Minutes
4 General Food
Distribution
(Floods and
E/quake in
Balochistan)
Balochistan (Khuzdar, Ziarat, Pishin,
Qalat, Zhob, Qila Saifullah, Qila
Abdullah)
B-rolls and
VNRs - 3 to 4
minutes
5 Docudrama on HIV
AIDS
Federal Capital (Islamabad semi
urban)
45 Minutes
6 Docudrama on
Nutrition
Sindh (Thatta, Tharparkar) 35 Minutes
7 General Food
Distribution
Khyber Pakhtunkhwa (Nowshera,
Mardan, Swabi, Swat)
20 Minutes
8 Government
Assistance
(Cooperation
between WFP and
PASSCO)
Punjab (Sahiwal, Khanewal, Multan) 12 Minutes
9 WFP Support in
FATA
FATA (Kurram and Bajaur Agencies) 15 Minutes
10 Pakistan Education
Atlas
FATA (Kurram and Bajaur Agencies) 10 Minutes
11 Education, Health Balochistan (Qalat, Qila Saifullah,
Pishin, Loralai)
3 – 5
minutes b-
roll and
stock
footage
For the above mentioned video, prepared storyboard, script and assisted with
filming and post production.
Previous Professional History
Organisation: Pakistan Tourism Development Corporation (PTDC)
Type: National Tourism Organization
Designation: Incharge IT/Secretary
Location: Flashman’s Hotel, The Mall, Rawalpindi, Pakistan
Tenure: July-1994 to Feb-2003
Description: Responsible for the working of Deputy Managing Director’s
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secretariat;
Content development and uploading on PTDC’s official website, email
queries and drafting response;
Assisted in the designing of tourist/information brochures and guide
maps of Pakistan;
Looked after publicity and promotion matters, media management;
Liaison officer on Pakistan-India Bus Service (Lahore-New Delhi),
responsibilities included on-board information sharing to the
passengers, resolution of immigration issues, facilitation at customs
and hospitality arrangements enroute;
Preparation of documentation and multimedia presentations for
various workshops/seminars, communications with inter-intra
departments;
Assist departments at HQ and other subsidiaries on IT/computer
related issues;
Managed Karakoram Car Rally, was responsible for accommodation
arrangements of the participants at Besham, Chilas, Gilgit and Hunza;
Travelled to main tourist destinations with regards to arrangements of
tourism conferences and seminars;
Handled international tourists visiting Pakistan for various
expeditions.
Organisation:
The Network for Consumer Protection in Pakistan former
Association for the Rational Use of Medication in Pakistan (ARUMP)
Type: National Non-governmental Organization (NGO)
Designation: Graphic Designer/Secretary to the Executive Coordinator (EC)
Location: Ramzan Plaza, G-9 Markaz, Islamabad, Pakistan
Experience: Part Time
Tenure: 1994 to 2002
Description: Assisted TheNetwork in composing/designing/layout of its Urdu newsletter
“Sarfeen aur Sehat”. (Consumer & Health);
responsible for designing of all other brochures, pamphlets;
Coordinate with printers for timely delivery of printed material;
Coordinate with Admin for dispatch of newsletter to client-list;.
Prepare and maintain meeting schedules, make phone calls for EC;
Draft letters, emails for and as advised by the EC;
File management of EC’s Office;
Prepare minutes of the meetings (when required).
Organisation: News Network International (NNI)
Type: National News Agency/Newswire
Designation: Composer Urdu/English News / Sub-Editing
Location: PHA Apartments, G-8, Islamabad, Pakistan
Tenure: 1992 to 1994
Description: Responsible for pool of composers drafting news items in Urdu/English;
Managed computer operations and trouble-shooting;
Edited of news items received from the district based correspondents;
Receiving of news (on-phone) and composing in Urdu InPage;
Skills: Skill Name Level Last Used
Report-writing and
Presentations
Excellent Currently Working
Advocacy & Social
Marketing
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Web-based
Communication &
Content Development
Communication & Media
Relations
Good Understanding and creative acumen for drafting press releases, print
advertisements and television commercials.
EDUCATION:
Name, place and
country
Attended
from/to
Degrees
and
academic
Main course of study
Year Year
National Institute of
Management Sciences
(NIMS), Islamabad
1997 1997 Diploma Front Office Management
Islamia University,
Bahawalpur
1988 1989 B.Com. (P-I) Report Writing, Business
Communication, Accounting
Government College of
Commerce, Bahawalpur
(Punjab).
1985 1987 D.Com. Accounting
Govt. High School,
Sama Satta
1984 1985 Matriculation S.S.C.
Language: Read Write Speak Understand
Siraki (Mother Tongue)
English
Easily Easily Easily Easily
Urdu
Punjabi
Sindhi
Not Easily Not Easily Easily Easily
Additional Information
Attended Functional And Support Training FOR Emergency Response
(FASTER), Brindisi Italy (2013).
Face the Media and Photography training, RedR UK, 2013.
Report Writing and Communications Training, Cairo & Bangkok (2003 &
2006).
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Visits abroad: Egypt, Italy, Thailand, Sri Lanka, USA, UAE, India.
Can produce video documentaries, case studies, human interest stories
independently alongwith field photography.
REFERENCES:
Full name Full address Business or occupation
Syed Nazim ud Din
Mobile: +923015299880
syednazimuddin@gmail.com
House No. 919, Street 53-A,
E-11/4, Islamabad.
Former Manager, Publicity &
Promotion, PTDC
Yasir Haleem
Tel: + 81 2864074
Mobile: +346 8563445
yasir.haleem@wfp.org
WFP Provincial Office,
Quetta, Balochistan
Logistics Officer
Wolfgang Herbinger
Tel: +39066513 2547
Mobile: +393455585470
wolfgang.herbinger@wfp.org
WFP Headquarters, Rome,
Italy.
Director, ODL
Page 6 of 6

Communications - CV Amjad Jamal-1

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