Excavate Research _ Corporate Presentation _2015

Excavate Research Propriety & Confidentialwww.excavateresearch.com
Excavate Research & Analysis Pvt. Ltd.
June 18, 2015

Agenda
Capability OverviewExcavate Research Why Excavate
Research?

Introduction: Excavate Research & Analysis
 Founded in 2010, Excavate Research is an experienced and fast growing research firm
providing a wide array of marketing analytics services across the customer life-cycle.
 Our dedicated team of 100+ researched analysts with headquartered in New Delhi, is
serving clients globally in high end analytics.
 By reengineering the value delivery chain for Marketing Research and Advanced
Analytics, Excavate provides a spotless delivery to its clients
 Utmost client satisfaction
(We have seen over 87% of our business coming in from repeat customers)
 Excavate provides wide/diversified Marketing Analytics Solutions ranging from
Marketing Assessment to Marketing Effectiveness Analysis. Has served multiple
verticals like :
Retail , FMCG, Consulting, Financial Services, CPG, BFSI, Technology, Pharmaceutical,
Business Services, Healthcare and Telecom.

Agenda
Capability Overview--Excavate Research Why Excavate
Research?

Excavate Capabilities: Questionnaire Design
Ensuring the best quality and accuracy of data being collected by various methodologies
& being transparent with client at each and every step.
STEPS INVOLVED IN DEVELOPING A RESEARCH QUESTIONNAIRE @ EXCAVATE-
List of objective is clearly defined.
Determining the type of question as per the survey requirement i.e.
♦ Fixed response/structured ♦ Open-end/non-structured
Deciding upon the method of administration i.e.
♦ Face-to-face /telephone interviews ♦ web-based surveys ♦ written questionnaires.
Word questions effectively
♦ Comprehension ♦ Answerability ♦ Double-barreled questions
♦ Ensuring response options don’t overlap
Organize the questionnaire in a logical way.
Designing of user-friendly questionnaire.
Providing respondents with the necessary information to effectively
comply with the survey.
Revising the questionnaire as per the feedback collected.

Quality Control Management is done at the highest echelons at all stages
Excavate Capabilities: Survey Programming
Excavate provides tool based or custom based web survey programming
and hosting services.
♦ New Product Development / pre launch studies
♦ Brand image & equity
♦ U&A studies
♦ Concept testing
♦ Ad testing
♦ Package testing
♦ Product testing
♦ Segmentation study
♦ Ethnography
♦ Conjoint

Excavate Capabilities: Data Processing
• SPSS
• SAS
• Uncle Tabulation
• Wincross
• Quantum
• Excel
• Open end coding
• Translation
Raw
Data
Data tables
Data Reports
Presentations
Pen & paper survey
Face to face interview
Telephonic survey.
& MORE…
Transactional data
Data
Cleaning
Data
Delivery
Data
Analysis

Data tabulation
Hyperlink to
tables % only
tables
Stat test
PDF/Word
tables
Color
coding
reports stat
test

Excavate Capabilities: Analysis
♦ Anchored Max Diff and TURF
♦ Segmentation
• Factor Analysis
• CHAID
• Cluster Analysis
♦ Key Driver Analysis
♦ Regression
• Linear Regression
• Logistic Regression
• Predictive Modeling
♦ Conjoint Analysis
• ACA
• CBC
• ACBC
• MBC

Data Analysis
Regression
Segmentation
Turf
Analysis
Conjoint

Excavate Capabilities: Data Presentation
Interactive Dashboard
♦ Simple one-page overview dashboards to a comprehensive portal, that will help to fulfill
most of your needs.
♦ Publish your full report as a story and allow your users to interact with the presentation by
selecting different filters online, or why not distribute a report with access rights where
each manager only sees the result from his own department, both is possible at Excavate.
♦ Let your users interact with the results. Decide the level of interactivity and give your users
the possibility to create charts based on unique conditions. Once the charts are created
they can be either saved to an online library or exported to PowerPoint or into Excel as
tables data.
♦ Tools used:
 Dot net
 Xcelsius
PPT Report population
♦ E-tabs
♦ VBA macro
♦ Manually

Dashboards
PPT flash
dashboard
Online
Dashboard
Tracker
study with
export PPT
options

Automated PPTStep1
Import the tables
for which chart
needs to be
created by
clicking on Import
Button .
Step2
After the Excel is
imported in the
PPT tool , Select
the rows for
which data needs
to be populated .
Step3
Select the
Columns across
which the chart
needs to be
created .
Step4
Step5
Select the Chart
type form the
menu at the top
of the tool.
Clicking on Open
Button will
create the power
point slide for
the chart.

Excavate Capabilities: Translation
 All your business documents are translated by
qualified professional translators
 The integrity of the translated document is always
our top priority
English
French
German
Italian
Spanish
Norwegian
Chinese
Japanese
Hungarian
and many more ………
Excavate can also fulfill your needs when it comes to questionnaire translations from one
language to another and back translation of the responses captured.
The major languages in which
we can do translations :

Deep Insight in different Industries
Clients among Global 1000 Companies
Six-sigma tools & Methodologies
Effective Control Measures
Less turnaround Time
Analytical expertise
24X7 Customer Support
Highly Certified Professionals
Customer centric approach
High level of Quality Assurance
Our Strength

Our clients Testimonials:
www.excavateresearch.com
“Excavate is always available to take on any challenges relating to graphics, databases and the web.
When it comes to this kind of work, Excavate is who we call. They can handle any complex job, big or
small. We have been amazed by the responsiveness, professionalism and technical abilities of the
Excavate Team ... Specially online/offline Dashboard work done by them was amazing...” – Data
Processing representative , Leading MR Company
“We’ve been working with Excavate for a few years now and what we love about the relationship is that they
always provide a solution , whether its speed, technology or just a sanity check on something that we may
have requested from the team. We know our data requests will get done quickly and accurately. We like
that we have a partner on our studies that we can trust and rely on – it helps lower stress levels overall! “ -
Marion Linsao , Dialogue

Excavate Research _ Corporate Presentation _2015

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Excavate Research _ Corporate Presentation _2015