2. HISTORY
• The word “Volkswagen" means "people's car in
Germany.
• Volkswagen was originally founded in 1937 by
the German Labour Front.
• VWoA was formed in October 1955 in Englewood
Cliffs, New Jersey.
• The Volkswagen Beetle was the company's best
seller in the United States by a wide margin.
• Its international Slogan is “Das Auto“
3. OPERATIONS
• Volkswagen Group, as a unit, is currently Europe's
largest automaker.
• For a long time, Volkswagen has had a market share
over 20 percent.
• In 2010, Volkswagen, posted record sales of 6.29 million
vehicles, with its global market share at 11.4%.
• In 2008, Volkswagen became the third largest automaker
in the world ,and in 2012 it became Second.
• Volkswagen has aimed to double its US market share
from 2% to 4% in 2014.
7. • Volkswagen intends to deploy intelligent
innovations and technologies to become a world
leader in customer satisfaction and quality.
• The goal is to increase unit sales to more than
10 million vehicles a year.
• Volkswagen aims to be the most attractive
employer in the automotive industry by 2018.
STRATEGY OF VOLKSWAGEN
8. YEARLY SALE OF VOLKSWAGEN IN US MARKET
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
500,000
Yearly American sales
Total American sales
9. VOLKSWAGEN HAS PRODUCED FOUR WINNERS
OF THE WORLD CAR OF THE YEAR AWARD.
• In 2009 - Volkswagen wolf
• In 2010 - Volkswagen Polo
• In 2012 - Volkswagen up
• In 2013 - Volkswagen Golf
10. S.W.O.T ANALYSIS
• SWOT is an acronym for--
Strenghts ,Weakness ,Opportunities ,Threats.
• SWOT analysis is an extremely useful tool for
understanding and decision making for all sorts of
situations in business and organisations .
11. • Intense competition
between global car’s
manufacturing companies.
• Production facilities.
• Wide range of cars which
provides enough options to
choose from.
• One of the oldest car
manufacturers,resulting into
increased reach to masses.
• Has over 350,000
employees globally.
VOLKSWAGEN S.W.O.T ANALYSIS
Strenghts Weakness
12. • Innovative features
included by competitors.
• Increasing Fuel costs
• Rising Oil and raw material
prices in the world markets.
• Create long-term
relationships with non-
German car manufacturers
• Implement continuous
innovations in cars to stand
competition.
• Due to its very good results
on the stock exchange,VW
may expect to attract
numerous new investors
VOLKSWAGEN S.W.O.T ANALYSIS
Opportunities Threat
13. HOW THE ECONOMIC SITUATION AFFECTS
VOLKSWAGEN
• The economy affected VW in 2009 on their
commercial vehicles as they were delivering
354,770 light commercial vehicles worldwide
and it represented a downturn of 20.7% on the
previous year of 2008 when they were delivering
447,244 commercial vehicles.
14. CONCLUSION
• The present analysis reveals that Volkswagen is
on high stage of productivity ,althrough the
company is required to work on its weakness.
• At last, we would like to say that Volkswagen
should maintain and improve its market share
by improving its services and providing
customer satisfication.
