Actionable environmental data provides a myriad of opportunities to businesses, especially when combined with modern technologies like AI & ML. Leveraging environmental data, in this case, air quality and pollen, helps businesses improve brand loyalty, grow revenue, and enhance other business outcomes.
2. Actionable environmental data provides a myriad of opportunities to businesses,
especially when combined with modern technologies like AI & ML. Leveraging
environmental data, in this case, air quality and pollen, helps businesses improve
brand loyalty, grow revenue, and enhance other business outcomes.
Below are a few examples of how different industries can use Ambee’s data to
develop innovative products, enhance marketing tactics, forecast demand, and
subsequently generate profits.
3. Digital Healthcare
• Digital healthcare companies have been integrating air quality and pollen data to
innovate solutions to serve their customers better. Ambee’s client Juli’s digital health
management application enabled its users to manage, track, and avoid pollen to
prevent health complications.
• With Ambee’s pollen data, Juli managed to increase their user engagement and
deliver personalized therapy to their customers. Accurate environmental insights
help digital health examine individual patients’ environments and their triggers to
develop smarter solutions for the long run.
4. Advertising and Marketing
Ambee’s pollen data helped companies like GSK, Bayer, Kimberly-Clark Corporation
increase their user engagement, brand recognition, and ROI. They were able to
effectively target ads using Ambee’s data in their marketing campaigns.
According to a survey by Adobe, 89% of marketers see a positive ROI when they
personalize campaigns. Ambee’s pollen and air quality data is utilized by marketing teams
and companies to deliver relevant ads to their customers and engage them with
appropriate messaging.
5. Pharma
Pharma companies use air quality and pollen data to stay updated on the
changing customer demand caused by varying environmental conditions.
Based on Ambee’s pollen insights, Bayer was able to better forecast sales
and demand levels for their anti-allergy drug, Claritin.
Bayer also integrated Ambee’s APIs in their marketing campaigns, helping
them provide a more targeted customer experience. Location-specific
insights into environmental factors helped them accurately identify trends
and forecast demands, removing any scope for guesswork.
6. Retail and Consumer Goods
Retail and consumer goods companies can leverage air quality and pollen data to
provide engaging, innovative, and high-quality products to their customers. For
instance, Boots used Ambee’s environmental data to forecast pollen levels and
deliver relevant ads and promotions to their customers in their app.
Their product, upgraded with the help of environmental data, helped them boost
targeted sales efforts and increase revenue. Hyperlocal environmental insights help
retail and consumer goods companies understand market needs and pave the way
for ideas that can improve customer lives.
7. Banking and Finance
Top banking and finance companies are worth hundreds of billions of dollars
today. With an urgent need to transform their business models towards a
more sustainable path, these companies need to reevaluate and reanalyze
their investments and risk management strategies. Ambee can provide these
companies with data and insights to achieve just that.
Ambee’s latest integration into the NayaOne marketplace ensures such
companies get access to the best environment and climate data. Find Ambee
on NayaOne.
8. Transform the Way Your Company
Operates With Ambee’s Environmental
Data
Ambee provides reliable, measured, and street-level environmental data for
businesses across the globe. With a combination of data collected from
proprietary sensors, satellite images, and multiple other sources, Ambee's APIs
promise data of the utmost accuracy. Find out how Ambee's environmental data
is helping your industry: https://www.getambee.com