In May of 2012, Socialcam exploded, gaining tens of millions of new users in just a few weeks. At the time, the service ran on 15 servers in a co-location facility in San Francisco. To meet new user traffic demands and continue to deliver maximum user satisfaction, Socialcam made the move to cloud services. With only two engineers and a constant barrage of users, there was limited time for technical transition, but Socialcam endured with no significant downtime. In this technical session, Socialcam co-founders Guillaume Luccisano and Ammon Bartram talk about their experience scaling Socialcam. They present the challenges they encountered, how they addressed them, and the technologies they used in the process. They focus particularly on how they used Amazon services in conjunction with their own hardware to keep Socialcam active with no significant downtime and no costly system redesign.