SlideShare a Scribd company logo
1 of 15
Download to read offline
Effective Tactics For
International & Multinational
Search Engine Marketing
1 MAR
20161
Mavens of London
MavensofLondonMavensSEMPO2016
04
q
q
Mavens is a global research & strategy agency, with seven years of
experience in providing insight, research, measurement, analytics,
and strategy to some of the world’s largest brands.
We combine custom development with the aggregation of a large
array of enterprise-grade data tools, alongside both qualitative &
quantitative research techniques, to deliver real business benefits to
our clients.
MavensofLondonMavensSEMPO2016
05
q
q
Some of our clients.
MavensofLondonMavensSEMPO2016
06
q
q
90 staff.
4 continents.
Six Tactics
MavensofLondonMavensSEMPO2016
08
q
q
Tactic 01 -
Local
Effectiveness
Tactic 02 – Discourse Analysis
MavensofLondonMavensSEMPO2016
09
q
q
MavensofLondonMavensSEMPO2016
10
q
q
Tactic 03 -
Languages & Markets
Tactic 04 – Brand Perception
MavensofLondonMavensSEMPO2016
11
q
q
Tactic 05 -
Domain
Management
MavensofLondonMavensSEMPO2016
12
q
q
MavensofLondonMavensSEMPO2016
13
q
q
Tactic 06 – Global & Local Metrics
AMANDA
VALLE
amanda.valle@mavens.co.uk
PRESIDENT & CSO, MAVENS US
M: +1 619.993.5440
www.MAVENS.us
finis.

More Related Content

Similar to SEMPO_International&MulticulturalCampaignTactics_ByAmandaValle_FINAL_10-Mar-16

How to achieve Operational Excellence?
How to achieve Operational Excellence?How to achieve Operational Excellence?
How to achieve Operational Excellence?Frank-G. Adler
 
Modernizing your Marketing Suzanne Martin 6 13-16
Modernizing your Marketing Suzanne Martin 6 13-16Modernizing your Marketing Suzanne Martin 6 13-16
Modernizing your Marketing Suzanne Martin 6 13-16Suzanne Martin
 
Product Managers Consulting presentation
Product Managers Consulting presentationProduct Managers Consulting presentation
Product Managers Consulting presentationCatherine Kokoreff
 
Product Development: Strategy & Audit
Product Development: Strategy & Audit Product Development: Strategy & Audit
Product Development: Strategy & Audit Andriy Tatchyn
 
SmashFly + Glassdoor: 5 Stages of the Candidate Experience
SmashFly + Glassdoor: 5 Stages of the Candidate ExperienceSmashFly + Glassdoor: 5 Stages of the Candidate Experience
SmashFly + Glassdoor: 5 Stages of the Candidate ExperienceSmashFly Technologies
 
Inside the Candidate's Head: The 5 Stages of the Candidate Experience
Inside the Candidate's Head: The 5 Stages of the Candidate ExperienceInside the Candidate's Head: The 5 Stages of the Candidate Experience
Inside the Candidate's Head: The 5 Stages of the Candidate ExperienceGlassdoor
 
InfoTrends eSeminar: Top 7 Challenges Holding Back Your Content
InfoTrends eSeminar: Top 7 Challenges Holding Back Your Content InfoTrends eSeminar: Top 7 Challenges Holding Back Your Content
InfoTrends eSeminar: Top 7 Challenges Holding Back Your Content Quark Enterprise Solutions
 
Planning Your Conversion Optimisation for 2017
Planning Your Conversion Optimisation for 2017 Planning Your Conversion Optimisation for 2017
Planning Your Conversion Optimisation for 2017 PRWD
 
SmartConnex Presentation
SmartConnex PresentationSmartConnex Presentation
SmartConnex PresentationFatima Abi
 
ASPA Presentación Corporativa 2014
ASPA Presentación Corporativa 2014ASPA Presentación Corporativa 2014
ASPA Presentación Corporativa 2014ASPA CONSULTORES
 
How to develop and realise a hospitality or food service new brand concept.
How to develop and realise a hospitality or food service new brand concept.How to develop and realise a hospitality or food service new brand concept.
How to develop and realise a hospitality or food service new brand concept.Kennedy Andersson AB
 
Kevin Gray Festival of NewMR 2016
Kevin Gray Festival of NewMR 2016Kevin Gray Festival of NewMR 2016
Kevin Gray Festival of NewMR 2016Ray Poynter
 
Dunphy Associates Compelling Value Prepostions Workshop
Dunphy Associates Compelling Value Prepostions WorkshopDunphy Associates Compelling Value Prepostions Workshop
Dunphy Associates Compelling Value Prepostions WorkshopDunphy Associates
 
NAVEX Global's Benchmarking Your Hotline in 2016: What is your Data Telling You?
NAVEX Global's Benchmarking Your Hotline in 2016: What is your Data Telling You?NAVEX Global's Benchmarking Your Hotline in 2016: What is your Data Telling You?
NAVEX Global's Benchmarking Your Hotline in 2016: What is your Data Telling You?NAVEX Global
 
Allocadia Webinar: Win the Race for Marketing Planning Success: 5 Best Practi...
Allocadia Webinar: Win the Race for Marketing Planning Success: 5 Best Practi...Allocadia Webinar: Win the Race for Marketing Planning Success: 5 Best Practi...
Allocadia Webinar: Win the Race for Marketing Planning Success: 5 Best Practi...Allocadia Software
 
Powering Marketing for High Value ROI_Accelerating Leads to Revenue
Powering Marketing for High Value ROI_Accelerating Leads to RevenuePowering Marketing for High Value ROI_Accelerating Leads to Revenue
Powering Marketing for High Value ROI_Accelerating Leads to RevenuePia Chon
 

Similar to SEMPO_International&MulticulturalCampaignTactics_ByAmandaValle_FINAL_10-Mar-16 (20)

Life Changes for Good
Life Changes for GoodLife Changes for Good
Life Changes for Good
 
How to achieve Operational Excellence?
How to achieve Operational Excellence?How to achieve Operational Excellence?
How to achieve Operational Excellence?
 
Mindmaps Overview
Mindmaps OverviewMindmaps Overview
Mindmaps Overview
 
Modernizing your Marketing Suzanne Martin 6 13-16
Modernizing your Marketing Suzanne Martin 6 13-16Modernizing your Marketing Suzanne Martin 6 13-16
Modernizing your Marketing Suzanne Martin 6 13-16
 
Product Managers Consulting presentation
Product Managers Consulting presentationProduct Managers Consulting presentation
Product Managers Consulting presentation
 
Product Development: Strategy & Audit
Product Development: Strategy & Audit Product Development: Strategy & Audit
Product Development: Strategy & Audit
 
SmashFly + Glassdoor: 5 Stages of the Candidate Experience
SmashFly + Glassdoor: 5 Stages of the Candidate ExperienceSmashFly + Glassdoor: 5 Stages of the Candidate Experience
SmashFly + Glassdoor: 5 Stages of the Candidate Experience
 
Inside the Candidate's Head: The 5 Stages of the Candidate Experience
Inside the Candidate's Head: The 5 Stages of the Candidate ExperienceInside the Candidate's Head: The 5 Stages of the Candidate Experience
Inside the Candidate's Head: The 5 Stages of the Candidate Experience
 
InfoTrends eSeminar: Top 7 Challenges Holding Back Your Content
InfoTrends eSeminar: Top 7 Challenges Holding Back Your Content InfoTrends eSeminar: Top 7 Challenges Holding Back Your Content
InfoTrends eSeminar: Top 7 Challenges Holding Back Your Content
 
Planning Your Conversion Optimisation for 2017
Planning Your Conversion Optimisation for 2017 Planning Your Conversion Optimisation for 2017
Planning Your Conversion Optimisation for 2017
 
SmartConnex Presentation
SmartConnex PresentationSmartConnex Presentation
SmartConnex Presentation
 
SM4B (Nov 2015)
SM4B (Nov 2015)SM4B (Nov 2015)
SM4B (Nov 2015)
 
ASPA Presentación Corporativa 2014
ASPA Presentación Corporativa 2014ASPA Presentación Corporativa 2014
ASPA Presentación Corporativa 2014
 
Digital Marketing Company India ORM Plan
Digital Marketing Company India ORM PlanDigital Marketing Company India ORM Plan
Digital Marketing Company India ORM Plan
 
How to develop and realise a hospitality or food service new brand concept.
How to develop and realise a hospitality or food service new brand concept.How to develop and realise a hospitality or food service new brand concept.
How to develop and realise a hospitality or food service new brand concept.
 
Kevin Gray Festival of NewMR 2016
Kevin Gray Festival of NewMR 2016Kevin Gray Festival of NewMR 2016
Kevin Gray Festival of NewMR 2016
 
Dunphy Associates Compelling Value Prepostions Workshop
Dunphy Associates Compelling Value Prepostions WorkshopDunphy Associates Compelling Value Prepostions Workshop
Dunphy Associates Compelling Value Prepostions Workshop
 
NAVEX Global's Benchmarking Your Hotline in 2016: What is your Data Telling You?
NAVEX Global's Benchmarking Your Hotline in 2016: What is your Data Telling You?NAVEX Global's Benchmarking Your Hotline in 2016: What is your Data Telling You?
NAVEX Global's Benchmarking Your Hotline in 2016: What is your Data Telling You?
 
Allocadia Webinar: Win the Race for Marketing Planning Success: 5 Best Practi...
Allocadia Webinar: Win the Race for Marketing Planning Success: 5 Best Practi...Allocadia Webinar: Win the Race for Marketing Planning Success: 5 Best Practi...
Allocadia Webinar: Win the Race for Marketing Planning Success: 5 Best Practi...
 
Powering Marketing for High Value ROI_Accelerating Leads to Revenue
Powering Marketing for High Value ROI_Accelerating Leads to RevenuePowering Marketing for High Value ROI_Accelerating Leads to Revenue
Powering Marketing for High Value ROI_Accelerating Leads to Revenue
 

SEMPO_International&MulticulturalCampaignTactics_ByAmandaValle_FINAL_10-Mar-16