Mavens is a global research and strategy agency with seven years of experience providing insights, research, measurement, analytics, and strategy to large brands. The presentation outlines six effective tactics for international and multinational search engine marketing: 1) focusing on local effectiveness, 2) conducting discourse analysis, 3) targeting specific languages and markets, 4) managing brand perception, 5) overseeing domain management, and 6) tracking global and local metrics. Mavens has 90 staff across four continents and has worked with several large client companies.