1. Will Batt, Alyssa
Beris, Lauren
Daugherty, LinLin Lin
& Jake Temple

2. Agenda
➔ Business Description
➔ Industry Analysis
◆ Macro & Micro
➔ Demand Scenarios
➔ Marketing Plan
➔ Management & Operations
➔ Information Systems
➔ Financials

3. Business Description
➔ What Is Paradise?
◆ Mission
◆ Location
➔ Business Model
➔ Overall Strategic Direction

4. Macro & Micro Industry Analysis
➔ Bar & Nightclub Industry
◆ Revenue & Growth
◆ Opportunities & Trends
➔ Entertainment & Recreation
◆ Revenue
◆ Opportunities & Trends

5. Demand Scenario 1: Comparable Bars

6. Demand Scenario 1: Comparable Bars

7. Demand Scenario 2
➔ Total # of People in Houston That Have Drank in Last 30 Days
◆ 1,536,878 people
➔ Target Market- 21-34 year old male/female
◆ 21.5% of people- 330,429 people
➔ Household Income Level- Middle to High ($50,000-$124,999)
◆ 38% of people- 125,563 people
➔ % of Alcohol Consumed Away from Home
◆ 27% of Alcohol Consumed Away from Home- 33,902 people

8. Demand Scenario 2
➔ % of Consumers Who Occasionally Swim and/or Play Volleyball
◆ 18% of people- 6,102
➔ Worst Case, Base Case, Best Case
◆ Worst Case- 16% x 33,902= 5,424 customers monthly
◆ Base Case- 18% x 33,902= 6,102 customers monthly (218 customers daily)
◆ Best Case- 20% x 33,902= 6,780 customers monthly
➔ Annual Revenue
◆ 218 customers + 242 customers= 460/2= 230 customers daily
◆ 230 customers x $30 bill= $6,900
◆ $6,900 x 365= $2,518,500

9. Marketing Plan
➔ Marketing Mix
◆ Product, Price, Place, & Promotion
➔ Events
➔ Integrated Marketing

10. Marketing Plan

11. Management & Operations
➔ Management Plan
◆ Stakeholders
◆ Employees
➔ Operational Plan
◆ Physical Facility Req.
◆ Implementation Table

12. Management & Operations
➔ Logistics for Food
➔ Logistics for Liquor

13. Information Systems
➔ TouchBistro
◆ Price
◆ Differentiation
➔ Square
➔ Why Both?

14. Financials
➔ Average Annual Revenue= $2,181,032 per year
➔ ROA= 377,868/1,874,178= 20.16%
➔ NPV= 1,828,977
➔ IRR= 261.7%
➔ Payback Period= .71 years
➔ Cash Flows are increasing and all positive for each of the
5 years
➔ IS IT FEASIBLE? Yes

15. Thank You For
Listening. Now We
Will Open Up The
Floor For Questions.

16. Entertainment & Recreation Industry
Analysis

17. Paradise’s Weekly Specials

18. Paradise

19. Cash Flow

20. Income Statement

21. Balance Sheet