The DIRECTV Residential Experience (DRE) is a robust in-room television solution for lodging & institutions which does not require a costly head-end distribution system. It has the capability to provide more than 150 HD channels, the interactive HD guide and a switch to add up to 50 private channels. In addition to this in-room solution the DRE system is paired with a management server that can be operated independently or linked to the property's PMS. This management tool allows the property a high level of customization and messaging to individual rooms, blocks or the entire property. I was a member of the original design and development team. At product launch, I drove the first 5 deployments of the product with my team and developed a group of large scale, high revenue properties that are used as the benchmark for DRE deployment, technical application, installation and property management.