Beyond Penny-Pinching: Not-for-Profit Practices for All Business Leaders - Marketing Director @JenSpencer's Bold Talk from #INBOUND15

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Beyond Penny-Pinching
Not-for-Profit Practices for All Business
Leaders
Jen Spencer
Director of Marketing, Allbound

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(I didn’t grow up wanting to be a marketer.)

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3 LEADERSHIP
PRACTICES
Learned from the trenches of the
not-for-profit world.

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BE PREPARED TO PRACTICE
“ALL HANDS ON DECK”1

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(Libation dramatization)

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2 SPEND EVERY DOLLAR AS IF
IT WAS YOUR OWN

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(No joke, It looked a bit like this.)

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3 ALWAYS KNOW IF YOUR TASK
IS MISSION CRITICAL

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MISSION CRITICAL
Any factor of a system, such as a
particular piece of equipment, a process,
a procedure, or a kind of software, whose
failure will result in the failure of
business operations.

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(How quaint.)

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This is a picture from an
actual lightning storm in
Arizona. You know, the
kind that would kill my
box office phones.

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MISSION CRITICAL
Any factor of a system, such as a
particular piece of equipment, a process,
a procedure, or a kind of software, whose
failure will result in THE FAILURE OF
BUSINESS OPERATIONS.

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The Eisenhower Method
MISSION CRITICAL

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THANK YOU!
Here’s my handle:
@jenspencer
Or, let’s kick it old school:
jspencer@allbound.com