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Gamification in Financial industry

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My talk in FINEX 2018 about the usage of Gamification in Financial businesses such as Banking, Insurance and FinTech startups.
مرکز مالی ایران

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Gamification in Financial industry

  1. 1. Alireza Ranjbar Shourabi • CEO – Art of Light and Motion Interactive Softwares • Iran Gamification Association • Engagement Designer – Poolito • Gamification Designer – AROCO complex • Gamification Designer – Vasl • Gamification Guru 100 – Top 20 • Previously : • FANAP • Tooska (*3#) • Faranesh • Hamsaa • Peyke Bartar 2Gamification in Financial Industry - Alireza Ranjbar Shourabi
  2. 2. Police Patrol 3Gamification in Financial Industry - Alireza Ranjbar Shourabi
  3. 3. BaaS for Gamification 4Gamification in Financial Industry - Alireza Ranjbar Shourabi
  4. 4. Bank, Insurance, Fintech • Citi Singapore • ODBC Bank • CIMB Malaysia • Absa Bank • Commonwealth Bank 5Gamification in Financial Industry - Alireza Ranjbar Shourabi • Aviva insurance • Bupa • Lawley • Lemonade • AchieveMint • SaveUp • Mint • Meniga • Pepper
  5. 5. FUN - FINTECH Fun has become the key success factor for FinTech specialists looking to attract the younger generation. 71% of Millennials would rather go to the dentist than listen to what banks are saying. 6Gamification in Financial Industry - Alireza Ranjbar Shourabi
  6. 6. Definition(s) • The Process of using Game Design-Thinking and game Mechanics To Engage users and Solve Problems. • The process of turning an activity or task into a game or something that resembles a game. • To apply game mechanics and game thinking to other areas of activities in order to boost engagement (and other metrics) with a product or service. 7Gamification in Financial Industry - Alireza Ranjbar Shourabi
  7. 7. Social 8Gamification in Financial Industry - Alireza Ranjbar Shourabi
  8. 8. Playful / Gameful 9Gamification in Financial Industry - Alireza Ranjbar Shourabi
  9. 9. History 10Gamification in Financial Industry - Alireza Ranjbar Shourabi
  10. 10. History 11Gamification in Financial Industry - Alireza Ranjbar Shourabi
  11. 11. Future 12Gamification in Financial Industry - Alireza Ranjbar Shourabi Gamification Market worth 11.10 Billion USD by 2020
  12. 12. Power of Games 13Gamification in Financial Industry - Alireza Ranjbar Shourabi
  13. 13. Self Determination Theory 14Gamification in Financial Industry - Alireza Ranjbar Shourabi SDT Autonomy Competence Relatedness
  14. 14. What Games are you playing? 15Gamification in Financial Industry - Alireza Ranjbar Shourabi • Clash of Clans • Alien Creep • Candy Crush Saga • Plants VS Zombies • Traffic Rider • Monument Valley • Life Line
  15. 15. Engagement 16Gamification in Financial Industry - Alireza Ranjbar Shourabi • Connection between a consumer and a product or service. • The period in a romantic couple’s relationship during which they are preparing and planning to spend the rest of their lives together. • The period of time at which we have a great deal of connection with a person, place, thing, or idea.
  16. 16. Engagement 17Gamification in Financial Industry - Alireza Ranjbar Shourabi
  17. 17. Categories • Product Gamification • Workplace Gamification 18Gamification in Financial Industry - Alireza Ranjbar Shourabi • Marketing Gamification • Lifestyle Gamification
  18. 18. How to Gamify - Frameworks 19Gamification in Financial Industry - Alireza Ranjbar Shourabi
  19. 19. How to Gamify - Frameworks 20Gamification in Financial Industry - Alireza Ranjbar Shourabi
  20. 20. How to Gamify - Frameworks 21Gamification in Financial Industry - Alireza Ranjbar Shourabi
  21. 21. How to Gamify - Frameworks 22Gamification in Financial Industry - Alireza Ranjbar Shourabi
  22. 22. Financial Product Gamification 23Gamification in Financial Industry - Alireza Ranjbar Shourabi
  23. 23. Workplace Gamification 24Gamification in Financial Industry - Alireza Ranjbar Shourabi
  24. 24. Marketing Gamification 25Gamification in Financial Industry - Alireza Ranjbar Shourabi
  25. 25. Sample : Commonwealth Bank of Australia Investorville 26Gamification in Financial Industry - Alireza Ranjbar Shourabi
  26. 26. Samples : Absa Bank League of Champions Facebook Game 27Gamification in Financial Industry - Alireza Ranjbar Shourabi
  27. 27. Samples : Aviva car insurance 28Gamification in Financial Industry - Alireza Ranjbar Shourabi
  28. 28. Samples : CIMB Malaysia Youth Savers 29Gamification in Financial Industry - Alireza Ranjbar Shourabi
  29. 29. Samples : Bupa Health insurance 30Gamification in Financial Industry - Alireza Ranjbar Shourabi
  30. 30. Samples : ODBC Bank of Singapore - Playmoolah 31Gamification in Financial Industry - Alireza Ranjbar Shourabi
  31. 31. Tips • Clearly define the organizational objectives of your game • Make sure player engagement is measurable • Remember the technology baseline and limits of your audience • Make levels and winning attainable, but not too easy • Show players their “wins” early and often • Incentives based on the desired behavior changes and their value to you • Create competition and facilitate player interaction • Provide a leaderboard • Track player engagement and get feedback from users on their experience 32Gamification in Financial Industry - Alireza Ranjbar Shourabi
  32. 32. 33Gamification in Financial Industry - Alireza Ranjbar Shourabi Join us at: iranfinancialcenter telegram.me/ifcenter www.ifc.ir info@ifc.ir

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