Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

A Moral Approach to Gamification Design


Published on

This presentation is for our first Gamification meet-up in the new year and I chose to talk about ethics of Gamification design. انجمن گیمیفیکیشن ایران

  • Be the first to comment

A Moral Approach to Gamification Design

  1. 1. Alireza Ranjbar Shourabi @ARSHourabi
  2. 2. Alireza Ranjbar Shourabi š CEO – Art of Light and Motion Interactive Softwares š Iran Gamification Association š Engagement Designer – Poolito š Gamification Designer – AROCO complex š Gamification Designer – Vasl š Gamification Guru 100 – Top 20 š Previously : š FANAP š Tooska (*3#) š Faranesh š Hamsaa š Peyke Bartar 2
  3. 3. We would talk about š Some basic definitions š Concerns š Minimal responsibility of a Gamification Designer 3
  4. 4. Morality - Ethics Principles Concerning the distinction between right and wrong or good and bad Behavior. 4
  5. 5. Gamification Using Game design thinking And Game elements To increase Engagement For solving problems. 5
  6. 6. Morality of Gamification Is Gamification morally right or wrong? Gamification is a persuasive and potentially manipulative technology and tool. 6
  7. 7. Influencing Behavior š Persuasion š Manipulation 7
  8. 8. Persuasion šAn attempt to influence beliefs, attitudes, intentions, motivations or behaviors (Gass & Seiter 2010, 33) 8
  9. 9. Manipulation šManipulation is a type of social influence that leverages pressure to change perceptions or behavior by means of covert, deceptive or even abusive tactics in pursuit of personal gain (Braiker 2004, 5-6). 9
  10. 10. Manipulation vs. Encouragement Can we differ when it is persuasion and when it is manipulation? 10
  11. 11. Encouraging / Discouraging Encouraging doing good Discouraging doing bad Persuade or Manipulate? 11
  12. 12. B.F.Skinner 12
  13. 13. Ratio and Interval 13
  14. 14. Operant Conditioning 14
  15. 15. Freedom of choice Voluntarily / Forcefully Showing the right options Forcing to choose an option 15
  16. 16. Human Emotional Impact 16
  17. 17. Freedom of choice What do you feel when you lose for the first time? What do you feel if you lose every time? What should one do to bring you back? 17
  18. 18. Human Emotional Impact 18
  19. 19. Designer’s Code of Ethics šGabe Zichermann’s code of ethics šAndrej Marczewski’s code of ethics 19
  20. 20. Gabe Zichermann’s š I will strive to design systems that help individuals, organizations and societies achieve their true potential, acting consistently with their values and enlightened interest. š I will not obfuscate the use of game mechanics with intent to deceive users about the purpose or objectives of the system. š Where practical by law and contract, I will make an effort to share what I’ve learned about motivating behavior with the community so that others may leverage this understanding to advance society and the state of the art 20
  21. 21. Andrej Marczewski’s š Honesty š Be honest with both clients and users. š Make clients aware that Gamification is not a magic bullet. In most cases it is a long term investment. š Do not use gamification as a way to dishonestly gather information that a user would not freely give up under other circumstances. š Transparency š Be open about the system; what data it collects, what it’s aims are etc. š Quality š Provide the best service possible for every client. 21
  22. 22. My Answer / What is yours? Gamification as a Toolbox is morally neutral! Guns don’t kill people; people kill people! 22
  23. 23. Shourabi’s code of ethics ;) š Have and show clear intentions with your design. š Always remember the WIN-WIN approach with an eye on Value-Sensitive Design. š Never lose sight of the ethics and emotional impacts in the culture you’re designing for. š Never exaggerate the power of gamification. š Not every problem is solved with gamification layer on top. š Gamification is not an exploitation tool. 23
  24. 24. Alireza Ranjbar Shourabi @ARSHourabi