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Forms	
  and	
  conven-ons	
  
Trailer	
  
In	
  what	
  ways	
  does	
  your	
  media	
  products	
  use,	
  develop	
  or	
  challenge	
  forms	
  and	
  conven-ons	
  of	
  media	
  
products?	
  
Our	
  media	
  texts	
  used	
  a	
  variety	
  of	
  real	
  life	
  media	
  to	
  convey	
  a	
  Youth	
  offenders	
  ins-tute.	
  
Our	
  trailer	
  had	
  a	
  song	
  called	
  ‘we’re	
  the	
  young	
  offenders’,	
  these	
  lyrics	
  are	
  sung	
  and	
  heard	
  clearly	
  in	
  
the	
  trailer	
  so	
  conveys	
  where	
  the	
  young	
  adults	
  are	
  and	
  what	
  they’ve	
  done.	
  	
  
During	
  our	
  research	
  we	
  iden-fied	
  codes	
  and	
  conven-ons	
  	
  such	
  as	
  community	
  and	
  the	
  characters	
  are	
  
based	
  in	
  one	
  loca-on.	
  The	
  trailer	
  conveys	
  the	
  stereotypical	
  image	
  of	
  community	
  in	
  a	
  youth	
  offenders	
  
ins-tute	
  by	
  a	
  new	
  character	
  having	
  to	
  be	
  introduced	
  into	
  the	
  already	
  ‘-ght	
  community’.	
  
We	
  also	
  have	
  an	
  establishing	
  shot	
  of	
  a	
  prison	
  therefore	
  immediately	
  conveying	
  an	
  ins-tu-on	
  of	
  the	
  
law.	
  	
  



                                                                                        We’ve	
  not	
  completely	
  followed	
  
                                                                                        conven-ons	
  of	
  a	
  typical	
  soap,	
  
                                                                                        however	
  we	
  feel	
  we’ve	
  followed	
  
                                                                                        channel	
  4’s	
  ‘defini-on’	
  of	
  a	
  soap	
  such	
  
                                                                                        as	
  Hollyoaks,	
  because	
  it	
  is	
  aimed	
  at	
  a	
  
                                                                                        younger	
  audience	
  (15-­‐24	
  year	
  olds).	
  
TV	
  Lis+ng	
  magazine	
  

	
  We	
  used	
  audience	
  research	
  and	
  ques-onnaires	
  to	
  help	
  plan	
  our	
  magazine	
  front	
  cover.	
  We	
  found	
  
    that	
  we	
  were	
  to	
  use	
  the	
  characters	
  in	
  the	
  images	
  of	
  the	
  front	
  cover,	
  not	
  the	
  actors.	
  Meaning	
  the	
  
    images	
  were	
  to	
  be	
  in	
  character	
  and	
  posed.	
  	
  



	
  The	
  channel	
  4	
  logo	
  was	
  the	
  same	
  throughout	
  the	
  whole	
  media	
  project	
  to	
  show	
  consistency	
  of	
  the	
  
    network.	
  	
  
                                     TV	
  magazine	
  name	
  

                                                     Image	
  of	
  actors	
  posing	
  
                                                     as	
  characters.	
  	
  	
  


                                                     Drama+c	
  vocabulary	
  
                                                     including	
  the	
  text	
  and	
  
                                                     exclama+on.	
  	
  

                                                  Price	
  clearly	
  on	
  
                                                  display	
  
Poster	
  
	
  With	
  our	
  poster	
  our	
  main	
  aim	
  was	
  to	
  show	
  the	
  character	
  clearly	
  and	
  simply	
  adver-se	
  the	
  date,	
  
    -me	
  and	
  channel.	
  	
  We	
  used	
  Photoshop	
  to	
  create	
  this	
  and	
  took	
  ideas	
  from	
  other	
  posters	
  .	
  


 This	
  was	
  one	
  of	
  very	
  liUle	
  images	
  of	
  
 posters	
  for	
  soap	
  operas,	
  this	
  was	
  
 promo-ng	
  a	
  specific	
  story	
  line	
  in	
  
 Eastenders,	
  however	
  was	
  s-ll	
  good	
  
 inspira-on	
  when	
  needing	
  inspira-on	
  for	
  
 our	
  own.	
  
How	
  did	
  you	
  use	
  media	
  techniques	
  in	
  the	
  construc+on	
  and	
  research,	
  planning	
  and	
  
                                              evalua+on	
  stages?	
  
Research	
  
In	
  our	
  research	
  we	
  used	
  the	
  internet.	
  We	
  used	
  
several	
  search	
  engines	
  and	
  websites	
  to	
  research	
  
codes	
  and	
  conven-ons	
  of	
  soap	
  operas.	
  We	
  used	
  
‘YouTube’	
  to	
  find	
  our	
  main	
  music	
  song	
  of	
  the	
  trailer.	
  


Planning	
  
‘Google	
  street	
  maps’	
  to	
  find	
  our	
  local	
  prison	
  to	
  
film	
  an	
  establishing	
  shot	
  to	
  convey	
  an	
  
ins-tu-on.	
  	
  	
  




                                                          Construc+on	
  
                                                          We	
  used	
  ‘FinalCut	
  pro’	
  to	
  edit	
  and	
  create	
  our	
  final	
  media	
  
                                                          product.	
  We	
  also	
  used	
  ‘Soundtrack	
  Pro’	
  to	
  create	
  the	
  
                                                          music	
  at	
  the	
  beginning	
  of	
  our	
  trailer	
  so	
  that	
  is	
  original	
  
                                                          music.	
  
How	
  effec+ve	
  is	
  the	
  combina+on	
  of	
  your	
  main	
  produc+on	
  and	
  ancillary	
  texts?	
  


      As	
  throughout	
  all	
  our	
  products	
  we	
  used	
  a	
  consistency	
  with	
  the	
  channel	
  4	
  theme,	
  we	
  
      feel	
  all	
  our	
  products	
  are	
  combined	
  and	
  compliment	
  each	
  other	
  well.	
  We	
  used	
  the	
  
      same	
  main	
  characters	
  and	
  actors	
  throughout	
  all	
  the	
  products	
  so	
  again	
  crea-ng	
  
      con-nuity	
  within	
  our	
  project.	
  	
  

                                                                 As	
  the	
  actors	
  pose	
  in	
  the	
  
                                                                 way	
  they	
  would	
  portraying	
  
                                                                 their	
  characters	
  	
  therefore	
  
                                                                 there	
  is	
  consistency	
  with	
  
                                                                 ge[ng	
  to	
  know	
  the	
  
                                                                 characters	
  and	
  can	
  be	
  
                                                                 iden-fied	
  throughout	
  all	
  the	
  
                                                                 projects	
  within	
  the	
  
                                                                 produc-on.	
  


As	
  seen	
  on	
  the	
  BBC	
  example,	
  the	
  BBC	
  
Logo	
  is	
  embedded	
  in	
  each	
  radio	
  logo	
  
and	
  can	
  easily	
  be	
  iden-fied	
  as	
  a	
  BBC	
  
sta-on.	
  
What	
  have	
  you	
  learned	
  from	
  your	
  audience	
  feedback?	
  
I	
  have	
  learned	
  that	
  although	
  we	
  created	
  an	
  effec-ve	
  and	
  successful	
  texts	
  it	
  is	
  difficult	
  to	
  convey	
  
all	
  aspects	
  of	
  a	
  soap	
  and	
  make	
  every	
  scene	
  explicit	
  without	
  giving	
  away	
  too	
  much	
  as	
  to	
  no	
  longer	
  
be	
  a	
  tease,	
  therefore	
  leading	
  to	
  too	
  much	
  confusion	
  by	
  audience	
  viewing	
  as	
  our	
  feedback	
  
suggested	
  that	
  40%	
  understood	
  it	
  was	
  a	
  TV	
  show	
  and	
  a	
  further	
  20%	
  understanding	
  it	
  was	
  a	
  new	
  
soap	
  and	
  only	
  10%	
  knowing	
  it	
  was	
  a	
  youth	
  offenders	
  ins-tute,	
  so	
  where	
  it	
  was	
  understood	
  to	
  us	
  
we	
  may	
  not	
  have	
  made	
  that	
  aspect	
  as	
  explicit	
  as	
  we	
  could	
  have.	
  
                                                                                                                                       A	
  TV	
  Show	
  


This	
  therefore	
                                                                                                                    An	
  Upcoming	
  Seires	
  
                                                                                                                                       about	
  a	
  YOI	
  
shows	
  that	
  we	
                                                                                                                  A	
  Teen	
  Soap	
  
conveys	
  channel	
  
                                                                                                                                       A	
  New	
  Soap	
  
4’s	
  soap	
  opera	
  
conven-ons	
  well	
                                                                                                                   A	
  TV	
  Drama	
  

and	
  they	
  were	
  
recognised.	
  

   Our	
  audience	
  feedback	
  proves	
  promising	
  to	
  us	
  that	
  our	
  
   music	
  as	
  a	
  success	
  and	
  complements	
  our	
  theme.	
  Also	
  as	
  
   our	
  dialogue	
  was	
  clear	
  we	
  feel	
  that	
  any	
  unclear	
  meaning	
                Out	
  of	
  all	
  the	
  scenes	
  we	
  
   would	
  have	
  coming	
  from	
  our	
  edi-ng	
  and	
  not	
  our	
  ini-al	
                   produced	
  only	
  2	
  were	
  unclear	
  
   actors	
  and	
  script	
  wri-ng	
  so	
  we	
  have	
  an	
  evalua-ve	
  point.	
                to	
  20%	
  of	
  our	
  audience	
  
   TRAILER	
                                                                                           therefore	
  we	
  feel	
  we	
  conveyed	
  
                                                                                                       our	
  storylines	
  very	
  well.	
  
What	
  have	
  you	
  learned	
  from	
  your	
  audience	
  feedback?	
  
                                                         From	
  these	
  comments	
  
                                                         we	
  can	
  see	
  that	
  there	
  
                                                         are	
  several	
  evalua-ve	
  
                                                         and	
  posi-ve	
  points	
  	
  




                                                                  We	
  found	
  from	
  our	
  research	
  planning	
  
                                                                 that	
  the	
  audience	
  wanted	
  bright	
  colours	
  
                                                                for	
  the	
  magazine	
  and	
  duller	
  for	
  the	
  poster	
  
                                                                 however	
  in	
  the	
  evalua-on	
  they	
  stressed	
  
                                                                         the	
  opposite,	
  therefore	
  we	
  now	
  
                                                                 appreciate	
  that	
  audience	
  preference	
  can	
  
                                                                 change	
  very	
  quickly	
  and	
  drama-cally	
  so	
  
  POSTER	
                                                       planning	
  has	
  to	
  be	
  made	
  to	
  compromise	
  
                                                                                  audience	
  changes.	
  
What	
  have	
  you	
  learned	
  from	
  your	
  audience	
  feedback?	
  
                                                                                                            Does	
  the	
  TV	
  Lis+ngs	
  look	
  
                                                                                                              like	
  a	
  real	
  product?	
  
                                                                                                                                          Yes	
  
      Overall	
  our	
  audience	
  feedback	
  was	
  posi+ve	
  with	
                                                                  Sort	
  of	
  

      evalua+ve	
  points	
  so	
  we	
  feel	
  we	
  achieved	
  a	
  good	
                                                            No	
  

      response	
  and	
  only	
  minor	
  points	
  were	
  picked	
  up	
  on	
  
      within	
  our	
  feedback	
  nega+vely.	
  

                                                                     Although	
  a	
  mixed	
  
   Is	
  the	
  colour	
  scheme	
  for	
  the	
  TV	
            opinion	
  we	
  feel	
  that	
  as	
  
Lis+ngs	
  appropriate	
  for	
  a	
  TV	
  Lis+ngs	
               long	
  as	
  the	
  majority	
  
     and	
  for	
  the	
  target	
  audience?	
                    were	
  happy	
  with	
  the	
  
                              Yes	
                                colour	
  scheme	
  we’ve	
  
                              No,	
  It's	
  too	
  bright	
          realised	
  that	
  not	
  
                                                                 everyone	
  will	
  be	
  pleased	
  
                                                                 with	
  a	
  product	
  and	
  other	
  
                                                                 elements	
  should	
  impress	
  
                                                                                 them	
  




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  LISTINGS	
  MAGAZINE	
  

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Evaluation for a2 production

  • 1. Forms  and  conven-ons   Trailer   In  what  ways  does  your  media  products  use,  develop  or  challenge  forms  and  conven-ons  of  media   products?   Our  media  texts  used  a  variety  of  real  life  media  to  convey  a  Youth  offenders  ins-tute.   Our  trailer  had  a  song  called  ‘we’re  the  young  offenders’,  these  lyrics  are  sung  and  heard  clearly  in   the  trailer  so  conveys  where  the  young  adults  are  and  what  they’ve  done.     During  our  research  we  iden-fied  codes  and  conven-ons    such  as  community  and  the  characters  are   based  in  one  loca-on.  The  trailer  conveys  the  stereotypical  image  of  community  in  a  youth  offenders   ins-tute  by  a  new  character  having  to  be  introduced  into  the  already  ‘-ght  community’.   We  also  have  an  establishing  shot  of  a  prison  therefore  immediately  conveying  an  ins-tu-on  of  the   law.     We’ve  not  completely  followed   conven-ons  of  a  typical  soap,   however  we  feel  we’ve  followed   channel  4’s  ‘defini-on’  of  a  soap  such   as  Hollyoaks,  because  it  is  aimed  at  a   younger  audience  (15-­‐24  year  olds).  
  • 2. TV  Lis+ng  magazine    We  used  audience  research  and  ques-onnaires  to  help  plan  our  magazine  front  cover.  We  found   that  we  were  to  use  the  characters  in  the  images  of  the  front  cover,  not  the  actors.  Meaning  the   images  were  to  be  in  character  and  posed.      The  channel  4  logo  was  the  same  throughout  the  whole  media  project  to  show  consistency  of  the   network.     TV  magazine  name   Image  of  actors  posing   as  characters.       Drama+c  vocabulary   including  the  text  and   exclama+on.     Price  clearly  on   display  
  • 3. Poster    With  our  poster  our  main  aim  was  to  show  the  character  clearly  and  simply  adver-se  the  date,   -me  and  channel.    We  used  Photoshop  to  create  this  and  took  ideas  from  other  posters  .   This  was  one  of  very  liUle  images  of   posters  for  soap  operas,  this  was   promo-ng  a  specific  story  line  in   Eastenders,  however  was  s-ll  good   inspira-on  when  needing  inspira-on  for   our  own.  
  • 4. How  did  you  use  media  techniques  in  the  construc+on  and  research,  planning  and   evalua+on  stages?   Research   In  our  research  we  used  the  internet.  We  used   several  search  engines  and  websites  to  research   codes  and  conven-ons  of  soap  operas.  We  used   ‘YouTube’  to  find  our  main  music  song  of  the  trailer.   Planning   ‘Google  street  maps’  to  find  our  local  prison  to   film  an  establishing  shot  to  convey  an   ins-tu-on.       Construc+on   We  used  ‘FinalCut  pro’  to  edit  and  create  our  final  media   product.  We  also  used  ‘Soundtrack  Pro’  to  create  the   music  at  the  beginning  of  our  trailer  so  that  is  original   music.  
  • 5. How  effec+ve  is  the  combina+on  of  your  main  produc+on  and  ancillary  texts?   As  throughout  all  our  products  we  used  a  consistency  with  the  channel  4  theme,  we   feel  all  our  products  are  combined  and  compliment  each  other  well.  We  used  the   same  main  characters  and  actors  throughout  all  the  products  so  again  crea-ng   con-nuity  within  our  project.     As  the  actors  pose  in  the   way  they  would  portraying   their  characters    therefore   there  is  consistency  with   ge[ng  to  know  the   characters  and  can  be   iden-fied  throughout  all  the   projects  within  the   produc-on.   As  seen  on  the  BBC  example,  the  BBC   Logo  is  embedded  in  each  radio  logo   and  can  easily  be  iden-fied  as  a  BBC   sta-on.  
  • 6. What  have  you  learned  from  your  audience  feedback?   I  have  learned  that  although  we  created  an  effec-ve  and  successful  texts  it  is  difficult  to  convey   all  aspects  of  a  soap  and  make  every  scene  explicit  without  giving  away  too  much  as  to  no  longer   be  a  tease,  therefore  leading  to  too  much  confusion  by  audience  viewing  as  our  feedback   suggested  that  40%  understood  it  was  a  TV  show  and  a  further  20%  understanding  it  was  a  new   soap  and  only  10%  knowing  it  was  a  youth  offenders  ins-tute,  so  where  it  was  understood  to  us   we  may  not  have  made  that  aspect  as  explicit  as  we  could  have.   A  TV  Show   This  therefore   An  Upcoming  Seires   about  a  YOI   shows  that  we   A  Teen  Soap   conveys  channel   A  New  Soap   4’s  soap  opera   conven-ons  well   A  TV  Drama   and  they  were   recognised.   Our  audience  feedback  proves  promising  to  us  that  our   music  as  a  success  and  complements  our  theme.  Also  as   our  dialogue  was  clear  we  feel  that  any  unclear  meaning   Out  of  all  the  scenes  we   would  have  coming  from  our  edi-ng  and  not  our  ini-al   produced  only  2  were  unclear   actors  and  script  wri-ng  so  we  have  an  evalua-ve  point.   to  20%  of  our  audience   TRAILER   therefore  we  feel  we  conveyed   our  storylines  very  well.  
  • 7. What  have  you  learned  from  your  audience  feedback?   From  these  comments   we  can  see  that  there   are  several  evalua-ve   and  posi-ve  points     We  found  from  our  research  planning   that  the  audience  wanted  bright  colours   for  the  magazine  and  duller  for  the  poster   however  in  the  evalua-on  they  stressed   the  opposite,  therefore  we  now   appreciate  that  audience  preference  can   change  very  quickly  and  drama-cally  so   POSTER   planning  has  to  be  made  to  compromise   audience  changes.  
  • 8. What  have  you  learned  from  your  audience  feedback?   Does  the  TV  Lis+ngs  look   like  a  real  product?   Yes   Overall  our  audience  feedback  was  posi+ve  with   Sort  of   evalua+ve  points  so  we  feel  we  achieved  a  good   No   response  and  only  minor  points  were  picked  up  on   within  our  feedback  nega+vely.   Although  a  mixed   Is  the  colour  scheme  for  the  TV   opinion  we  feel  that  as   Lis+ngs  appropriate  for  a  TV  Lis+ngs   long  as  the  majority   and  for  the  target  audience?   were  happy  with  the   Yes   colour  scheme  we’ve   No,  It's  too  bright   realised  that  not   everyone  will  be  pleased   with  a  product  and  other   elements  should  impress   them   TV  LISTINGS  MAGAZINE