Media evaluation


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Media evaluation

  1. 1. A2 media documentary evaluation Becky wagstaff
  2. 2. Our target audienceWe decided that our target audiencewould be 16-40 year olds, both maleand females. We made this decision because we feltthat this was the age range which appleproducts were most popular amongst We also wantedand also for footage for our documentary to explore thewe would be around college and getting idea that Appleopinions from college students and gadgets had nowteachers so we felt this would be the become a fashionaverage age range of the people in our accessory, we feltdocumentary so it would therefore this targetinterest people of similar ages. audience were the main people that saw it as this.
  3. 3. We kept an upbeat tempoWe did interviews and vox throughout orpops with those that were documentary with fast of a similar age to our straight cuts, up beat target audience. Helping music and interestingour target audience relate footage, suiting our young to the documentary. target audience. we chose to air our documentary on BBC Three, a channel that is popular among our target audience with other similar documentaries being aired on there.
  4. 4. Question 1 In what ways does our mediaproduct, use, develop or challenge forms and conventions real media products?
  5. 5. Research into a professional documentaryTo gain a better understanding of the typicalcodes and conventions of professionaldocumentaries, we did research into apolemical, American documentary:“supersize me” it had the purpose ofinforming and to entertain, a similar purposeto that we had in mind.We felt that research into this documentarywould give us good knowledge of the codesand conventions of documentaries so wecould then include them in our owndocumentary and improve the professionalquality of our own.
  6. 6. Documentary
  7. 7. ‘Supersize me’ made a lot of use of vox Supersizepops and formal interviews. This showed us mesome good examples of how these shouldbe set up effectively and professionally. We found that Our documentary formal, professional interviews were often set up in their place of work such as an office and they were introduced with titles and introductory footage of them using the computer for example. This would then make the point they are trying to inform the audience with, more believable and trustworthy. We wanted to show that we had contacted people with good, trustworthy knowledge for our documentary so we then continued this convention intoNext to apple macs to our own they useproducts, have Professional mise-en scene to suit theknowledge. person & title banners. Medium close up shots
  8. 8. Supersize meVox pops vox pops Our vox pops We found that vox pops were set up on the streets near McDonalds or the area they were from to show the sort We got some establishing of person they shots of around college to set were, therefore we thought the scene of the vox pops. it’d be suitable to set our vox pops up around college, we set them up near lockers and infront of college signs and posters to show where they were and add interest, appealing to our audience. Establishing shots to introduce vox pops
  9. 9. Our documentary Editing Supersize me Regarding editing, we noticed that “Supersize me” made use of transitions to make the documentary flow better, making it more professional looking. Also to add interest and emphasize significance of some scenes. We therefore used the fade to black transition (also used in supersize me) to emphasize our important scene about iPods as we wanted to emphasize the effect of the advert song we had included to make it stand out and make the point about iPods.
  10. 10. We found that Supersize me used fast pace straight cuts in itsopening sequence and for the background footage when the voiceoverwas on. This was an effective technique that we chose to continue into our own documentary in order to keep the audiences attention and make it more appealing, informative and the audience would take it more seriously, we found that if shots were left on the screen for a long time, the audience would lose interest. You can see above that we used fast straight cuts in our opening sequence and throughout our vox pops that were making a point.
  11. 11. Background musicWe chose to use an up beattempo piece of music for ourbackground music. We kept thiscontinually playing throughout thedocumentary at a suitable level so youcould hear it throughout but also clearlyhear the interviews etc. We had to altersound levels and dim the music to alower level at certain points (as you cansee right) for example when we playedthe iPod advert, we turned the musicoff. As we were only creating the first 5 mins of a documentary, we felt it was essential to include a backing track to build up the excitement towards the documentary.
  12. 12. VoiceoverA professional convention we noticed in a lot of documentaries was a voiceover. “Supersize me” had an on screen narrator as well as him being used as a voiceover.We felt that for our documentary it wasn’t necessary to use an on- Our voiceover was clear and easy to understand, at a suitable screen narrator as it wasn’t just decibel level so that it could be expressing one persons opinion or heard clearly throughout the one persons investigation, it was documentary. We wrote an more of a general public opinion so appropriate script for the we made us of a voiceover that voiceover to explain each part of narrated our documentary and the documentary. We found that explained everything. the voiceover completed the documentary and made it much more interesting.
  13. 13. Radio trailer
  14. 14. We did research into some BBC radio trailers as we had decided the channel for our documentary would be BBC three already. We did research into formula 1 radio trailers and wildlife documentary radio trailers which had the same aim as ours, to promote their programmes and encourage people to watch it.
  15. 15. We found that they used quotes and sound effects from their documentary in the radio trailers to add interest and build up suspense for what the documentary is all about.We chose to use the same background music from our documentary in our radio trailer and also include some catchy, memorable quotes from our documentary to show how interesting it was and what it was all about, we wanted to give them a quick taster. The music built up the excitement well and represented the documentary well as it was the same background music used, so it gave it that brand identity, it’s memorable.
  16. 16. Another technique i found interesting that they used was a voiceover that introduced the documentary and about it and they also gave quotes from newspapers that had given comments about the documentary, giving it credit and making it sound more appealing and something everyone wants to watch. We used the same person to do the voiceover as we had used for the documentary.
  17. 17. Our magazine
  18. 18. Apple Banner to attract Columned Black andlogo, recognizable, attention and interview. Q+A whitestands out emphasize channel style. colour and time scheme to keep with large brand headline identity title and apple logo colour scheme Large main image More images/factfile
  19. 19. You can see from this professional magazine article that our magazine article has followedsome of the same codes and conventions, however in this one they have used conventionsthat we now realise we could have improved on such as adding a third colour into thecolour scheme(red) to make it more striking and interesting and also more images. Byanalyzing magazine articles such as these, it allowed us to create a magazine article thatlooked professional and helped us understand the typical codes and conventions.
  20. 20. Question 2How effective is the combination of your main product and ancillary texts
  21. 21. Brand identity• We We did our best to create a clear brand identity between our 3products, keeping consistency between them all so that our documentary was memorable to the audience, clear, attractive and appealing.
  22. 22. We used the same background music in both our documentary and radio trailer to continue the up beat effect, this kept some continuity between the two products. We used quotes from the documentary interviews and vox pops in the radio trailer to give them a taster of what the documentary is all about, this shows we have continued some of the aspects of the documentary, some interesting quotes, in our radio trailer. We chose to air our radio trailer on BBC Radio 1, which has a similaraudience to that of the channel of our documentary; BBC Three. Choosing to air our products within BBC keeps consistency and keeps aiming it at our target audience. We used the same person to record the voiceover as we used for the documentary, this kept the same tone for both our documentary and radio trailer. The audience will recognise this voice from our radio trailer to our documentary.
  23. 23. You can see that we included a large image from our documentary as the main image of our magazine. I think that if we had the chance to do the magazine article again I would make the main centre image more appealing and interesting but this image is consistent from our documentary as it shows part of it. We made sure we included the Apple logo that was significant and stood out so that as soon as the audience looked at the article, just this image and the large bold title “The Apple Takeover” would make the audience aware of what it was all about.We used quotes in our magazine article from our documentary to tell them allabout it, a similar technique we had used in our radio trailer to keep consistency.We consistently mentioned the date time and channel in our radio trailer and magazinearticle to emphasize when it is on and make it memorable for the audience.
  24. 24. Our radio trailer and magazine article successfully promoted our documentary, I think that our magazine successfully promotes our documentary, it has a clear black and white layout which is striking and attractive and goes with the Apple logo (black and white) theme. The article also clearly states the date time and channel of the documentary, emphasizing this throughout the magazine and radio trailer will make it more memorable for the audience. The radio trailer is catchy, upbeat and memorable, with our upbeat memorable music from our documentary, it gives it that brand identity and gives a good atmosphere and expectations to our documentary. We used catchy quotes and I came up with the idea of using quotes from newspapers regarding our documentary to show that it had been tried and tested already and trustworthy sources liked it.
  25. 25. Question 4What did we learn from our audience feedback?
  26. 26. QuestionnaireWe chose to construct a questionnaire in order to gain audience feedback regarding our documentary. We felt this was a good way of getting feedback because it allowed us to ask the questions we wanted, it was straight to the point and gained us a lot of data to analyse.We tried to make the questionnaire easy for the audience to complete, asking closed questions with options for answers so that they could fill it in easily whilst watching it, we also asked a few open questions to get some more wide range feedback.
  27. 27. How would you rate our documentaryon a scale of 1 – 5? (5 being the best) scale 00 3 This was one of the questions we 5 1 asked in our questionnaire, we were 2 really pleased with the response we got as the majority of people (18 3 people out of 26) rated us highly with 4 “4 out of 5” and 5 people rated it at 5 the best of “5 out of 5”. This shows people must have enjoyed our 18 documentary and thought it was of good quality.
  28. 28. How effective and professional do you think our camera shots are? Series 1Amount of peopleitle 20 We wanted to find out if our camera shots 15 and angles were suitable for our 10 documentary and whether they were of a 5 good quality. 0 0 2 18 6 0 We used a range of shots, from over the very poor okay good very shoulder, high angle, establishing, mid long How effective and professionalgood poor etc. All for varied effects and to improve the professional quality of the documentary. We were really pleased with the response as again the majority rated them as “good”. To try and get this response up to majority “very good” I think we could have made our shots more steady at certain points as at some points during our background footage, the camera was a bit shaky and not always steady.
  29. 29. For vox pops and professionalinterviews do you think the mise en scene is appropriate? Column1 For our interviews we did our best to not very Not very set up an interesting mise en scene appropriate for the person being professional interviewed. We did this so that in the professiona interviews the professional opinions l would be proven as reliable and very very believable. We were again pleased with the overall response with 16 people answering “professional” and 9 people answering “very” we reached the upper end of being the best at this, judging from this feedback, so I think we achieved our aims for the mise en scene.
  30. 30. Do you think the sound quality was of a professional standard? Series 1 Sound quality was a majorly important16 aspect of the documentary for us because14 it was essential for them to be able to12 understand and hear it clearly in order to understand the main message.10 8 You can see from our feedback that again 6 we achieved high end feedback with most 4 people saying it was of a 2 professional/very professional quality. 0 I think that some people may have Not very professional very chosen “not very” because the voiceover was at times a little too loud and our interview with Richard wasn’t very loud.
  31. 31. We selected an upbeat, electronic choice of background music. Do you think that this was the right decision, did it work well? Series 13025 Everyone answered this question “yes” therefore20 agreeing with our choice of music. This shows we made the right decision and it must15 have created a good atmosphere for the10 documentary and suited the subject. 5 0 yes yes no no
  32. 32. Were the changes in the sound levels appropriate throughout the documentary? With this question, again we got positive feedback with the majority not very Not very of people answering “appropriate” or “very” I think this was because appropriate kept to certain decibel levels appropriate we very very throughout so it had consistency and we turned it down at the correct points. I think at some points the voiceover and backing track could have been turned down a little more and the iPod advert may have been a little too loud but I think overall it was of a good standard.
  33. 33. How informative and helpful did you think our vox pops and interviewswere on a scale of 1-5? (5being the best) 1st Qtr 1 We were pleased to find that we again 2nd Qtr achieved average to really good feedback 2 on this, it shows that the formal 3rd Qtr 3 interviews we had managed to arrange 4th Qtr were effective and useful for our 4 5 documentary and the audience found these interesting. The vox pops opinions clearly also played an important part of achieving the documentaries aims of informing the audience.
  34. 34. Did you find our voiceover clear and easy to understand? Sales Our voiceover was rated really well in our audience feedback with 19 people rating it as “very” clear and easy to 1st very Not Qtr understand. 2nd Qtr satisfactory We felt it was important to make sure 3rd Qtr very our voiceover was of good quality because it had a big impact on our documentary. We made sure our voiceover was clear and spoken at a steady pace so the audience could understand it and take it in.
  35. 35. Do you think the editing and transitions of footage were14 appropriate?1210 Although we didn’t use much editing or transitions, those 8 that we did use obviously had a 6 good effect and were 4 appropriate to the 2 documentary without taking 0 the serious tone away. I think Not very appropriate very that we used the fades, straight Category 1 Category 2 Category 3 fast cuts and fade to blacks in the appropriate places, and clearly so do our audience.
  36. 36. Name two facts you’ve taken from our documentary “iPods are the most popular gadget” “Macs designed with creativity” “Apple sales have boomed over the last few years” “Apple has a key brand identity”We were pleased to see that the audience took away new knowledge with themand remembered facts from our documentary, this question allowed us to see ifwe had achieved our aims of informing the audience all about Apple as a brandand company and we were pleased to see we achieved this.
  37. 37. Magazine feedback
  38. 38. What do you think of the colour scheme that we used on our double page spread?87 The modal response to this answer was6 “good”. We chose a black and white5 colour scheme to go along with the black4 and white Apple logo colour scheme. We3 thought this was effective and striking2 but I think we could have made it even1 more striking if we had included one0 more other bright vibrant colour to add excellent good poor interest and emphasize certain points. Category 1 Category 2 Category 3
  39. 39. Did the article persuade you to watch the documentary? Sales Our magazine article clearly achieved its purpose and our aims to promote the documentary and persuade people to watch it. All of our audience 1st Qtr yes answered “yes” saying it did persuade 2nd Qtr them to watch it. This was the desired no effect so we were really pleased.
  40. 40. Do you like the idea of one main image or would you prefer a number of images? From this feedback we can understand where we could have improved on our documentary. 1 main image We can see that our audience would have preferred lots of number of images instead of one main image. images I think that we could have made our main image more exciting and striking and added more images throughout the article. Our original plan was to have a collage of Apple products as the main image but unfortunately this didn’t work
  41. 41. To what extent would you say ourdouble page spread follows the codes and conventions of a real media product? Everyone rated our double page spread as being either good or excellent excellent at following the codes good and conventions of a real media product. poor This shows the article appeals to the audience as professional and that they would take the article seriously.
  42. 42. What would you change in order to improve our double page spread? “more images” “more colour” “change the main image”From this open question we got the feedback we hoped to get: some improvements we could make. I agree with the feedback and think that if we could improve it we would change the main image to a more striking one that was interesting and appealing and also include more images and add interest. With this simple but striking black and white colour scheme i think it is important to include other images. Also, they said more colour, we could have added one more vibrant colour as most professional magazine articles stick to 3 colours for their colour scheme rather than two.
  43. 43. Radio trailerFor the radio trailer feedback we did a focus group. We found that by doing this we got open feedback of a wide range.In the group we established that the radio trailer was “interesting and memorable” “the music was good and got your attention” “it built up excitement and anticipation for the documentary” and “it would persuade people to watch the documentary”. They also liked that we had used newspaper quotes, they thought this was “a good effect, it makes you want to watch it more” The feedback we got was mainly positive which we were really pleased about however they did say that we could have used more interesting quotes to improve it.
  44. 44. How did you use media technologies in the construction and research, planning and evaluation stages?
  45. 45. Internet for researchThe internet was a useful tool in doing all of our research for the documentary, it allowed us to watch other documentaries and radio trailers on websites such as 4OD and BBC iPlayer.It also allowed us to do research into Apple, exploring the Apple website and other websites allowed us to get a lot of facts and statistics for our documentary
  46. 46. Video cameraWe used “canon hg” video cameras provided at college to get footage for our documentary. We used a tripod to support it in getting a steady shot and to allow us to get pans and tilts steadily. I was not used to using video cameras prior to this but soon got used to it. We had to understand contrast/composition and focus of shots on the camera in order to get the best quality shots. Having a camera of a good quality like this, we realised was essential in creating a good documentary of a good standard.
  47. 47. Video cameraWe had to input the microphone and headphones into the camera, we made sure that we tested whether sound levels were appropriate before recording or setting out as it saved a lot of time so that we could get our footage and sound perfect first time.After recording we had to upload our footage onto the Apple Macs via USB. This was quick and efficient, the Macs were really useful as they did everything efficiently. We then stored our footage in appropriate folders, labelled and dated so that it was easy to find when we wanted it.
  48. 48. MicrophoneWe used the microphones to record our sound for interviews and most importantly our voiceover. We learnt that the microphone was to be held at a good position, not too close to the person and definitely not in windy weather conditions, in order to get the best sound quality.
  49. 49. Final cut expressFinal cut express was probably the most important tool that we used in the making of our documentary, it was essential that we understood how to use it properly in order to create a brilliant documentary.
  50. 50. Final cut expressWe began by logging and transferring all of our footage, sorting out what we would use and what we wouldn’t and labelling it all, ready to be put into our library of footage that would be ready for us to edit and put onto the timeline at a further stage
  51. 51. Final cut express Select tool• Once we then had all this The toolbar used to footage we could begin a cut/select and new project and start change sound cutting, editing and arranging levels. our footage onto the timeline. Cut tool• We soon picked up easily how to do this and got used pen tool to to doing it. We used the change sound range of tools available on levels the software: transitions (fades, fade to blacks) cuts, the pen tool to change sound levels etc.
  52. 52. Final cut express• Overall it was a vital tool and once we got used to using it, we used it effectively and efficiently to create a documentary of a professional standard with appropriate, good edits and transitions.• Although it took us a while to get used to, we picked it up and really enjoyed using it because it had a really creative aspect and we had to be precise and take care over each thing we did. The programme had loads of really useful tools to help you out such as the timeline with timings on and the side toolbar, ready to be used, instead of going into file, edit, etc.
  53. 53. In designWe used in design to make our double page spread, we were used to using this programme from last years work, so we understood how to add text and images effectively, and edit it appropriately and effectively. I think this was a good program to do this on because it allowed us to edit it in all the ways we wanted to, such as edit the text effectively etc.
  54. 54. Microsoft wordWe used this to create our questionnaires, it is a tool we are all very familiar with so it was really easy to type up and print out our questionnaires quickly and efficiently, ready to get our feedback.
  55. 55. PowerPointI used PowerPoint to do my evaluation because i think it’s an effective way of displaying my work with a more visual aspect because everything about the documentary and creating it is visual and PowerPoint allowed me to demonstrate this well.
  56. 56. Bloggerwe used blogspot to keep track of our progress and everything we had done, this was a really useful tool because it allowed us to show everything, such as include images and links etc. And we could see it all together visually rather than on loads of paper. It also saved the environment by not printing everything off, we could edit it all and see it all online.