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Akij Group.
“ B r i n g s Q u a l i t y i n L i f e ”
”
Company Overview
 One of the BIGGEST conglomerates in Bangladesh
Launched its venture as a small jute trader more than 50 years ago.
 24 big concerns with diverse activities & different products.
The non-profit concerns are also involved in sustaining development of
the country & for social welfare.
Total
Employee
50,057
National
Achievement
25
Akij Group
PROVIDES WORLD
CLASS PRODUCTS
Akij Group
PROVIDES WORLD
CLASS PRODUCTS
The King
The Crown
Prince
The Royal
Family
The Ulema
and the Al
ash-Sheikh
Saudi Arabia’s Political Hierarchy
TOTALITARIANISM
Cabinet
The Judicial Branch of Government
The Legislative Branch of
Government
CONSTITUTIONAL MONARCHY
/
SAUDI ARABIA THAILAND
Level of Political
Freedom
Islamic practices.
 The slow and nontransparent
judiciary is not independent
The first military coup
Democratic
or
Totalitarian
Totalitarian Constitutional
monarchy
Operational
Concern
/ Saudi Thailand
Starting the Business • A Conformity
Assessment Programme
• Require a Certificate of
Conformity
• Register to use e-
Customs system
• Review controlled goods
Submission
• verification
• Payment of duties and
taxes
• Inspection and release
of cargo
Making and Enforcing
Contract
Governed by the
conservative Hanbali
school of Sharia Law
The Thai Civil &
Commercial Code
Hiringand Firing Labour Law Thai Civil and Commercial
Code and Labor Protection
Act
Closing down the business Easy Easy
Language & Religion
The official language is Arabic
The official religion is Islam
The official language is Thai
The official religion is Buddhism
Saudi Arabia has a high score of 95 in PDI index
Thailand has a score of 64 in PDI Index
Which would suggest both accepts hierarchical order and high context
based culture
Power Distance
Feminine vs Masculinity
Masculine Based Society
Scores 60 in Pdi Index
To live to work
Feminine Based Society
Scores 34 in Pdi Index
To work to live
Risk taking Behavior Saudi Arabia vs
Thailand
Uncertainty Avoidance: Saudi Arabia scores a 80 where as Thailand
scores 64 and Bangladesh 60
Trust: Both are high context based which means we need to gain trust
from the local consumers first in order for our product to be a success
Future Orientation: Thailand with a score of 32 and Saudi Arabia with a
36 and Bangladesh with 47
Fatalism: Both are highly Fatalistic countries
Communication
Color: Our Product color would be Yellow , Orange and Blue
Body Language: Both uses Non verbal communication to relay
information to one another.
Time and Punctuality: Saudis and Thai are not very punctual are always
late.
Prestige: Both shows respect to people above in the hierarchial order
Middle Eastern Culture
High Context
Language Barrier
Muslim Based Society
Asian Culture
High Context
Language Barrier
Buddhist Based
CULTURAL
D____ISTANCE
Which Management Style?
Saudi Arabia we would go with Polycentrism
Thailand we would go with Geocentrism
Why could we choose to export our
product in Saudi over Thailand according
to the economic environment
Because of the comparison between Saudi and Thailand according to the
economic environment
GDP
GDP GROWTH
INFLATION RATE
INCOME DISTRIBUTION
Others (tax, CPI)
GDP
407.34
401.4
411.76
455.22
250
300
350
400
450
500
2014 2015 2016 2017
THAILAND GDP
756.35
645.27 644.94
683.83
600
640
680
720
760
800
2014 2105 2016 2017
GDP of Saudi Arabia
GDP GROWTH
0.00%
0.20%
0.40%
0.60%
0.80%
1.00%
1.20%
1.40%
2014 2015 2016 2107
0.58% 0.60%
0.94%
1.08%
Unemployment rate of Thailand
0.00%
2.00%
4.00%
6.00%
8.00%
2014 2105 2016 2017
5.72% 5.59% 5.86%
3.20%
Unemployment Rate of Saudi Arabia
INFLATION RATE
1.90%
-0.90%
0.19%
0.67% 1.62%
-1.00%
0.00%
1.00%
2.00%
3.00%
4.00%
2014 2015 2016 2017 2018
THAILAND: IFLATION RATE
2.20%
1.27%
2.03%
-0.85%
2.20%
-1%
0%
1%
2%
3%
4%
2014 2015 2016 2017 2018
Saudi Arabia
INCOME DISTRIBUTION
6,256.87
6,108.36
6,248.98
6,883.25
5,600.00 5,800.00 6,000.00 6,200.00 6,400.00 6,600.00 6,800.00 7,000.00
2014
2015
2016
2017
Income Distribution of Thailand
Series 1
24,929.31
21,063.31
20,288.92
21,057.33
0.00 5,000.00 10,000.00 15,000.00 20,000.00 25,000.00 30,000.00
2014
2015
2016
2017
Income Distribution of Saudi Arabia
OTHERS ( TAX, CPI)
Taxes yearly
Sales Tax rate 5 %
Security Tax rate 10 %
Security tax rate for
employees or companies
5 %
Actual Previous Highest Lowest Dates Unit
107.10 107.10 107.30 114.80 84.80 1999 -
2018
MARKET ENTRY STRATEGY
PRODUCT : FRUTIKA
COMPANY : AKIJ
COUNTRIES : SAUDIA ARABIA AND THILAND
POSITIVE THAILAND MARKET INFORMATION
HIGHLY DEVELOPED COUNTRY WITH MORE BUSINESS OPPORTUNITIES
STRONG ECONIMIC STABILITY
DIVERSED CULTURE
GOOD GEOGRAPHIC LOCATION
HIGH TOURISM RATE
NEGATIVE THAILAND MARKET INFORMATION
HIGH CORRUPTION RATE
HIGH TARIFFS AND TAXES
HIGH POLITICAL PROBLEMS
PROBLEMS FOR GETTING
BUSINESS PERMIT AND
REGISTERING PROPERTY
LOW GDP PER CAPITAL
LOW CURRENCY VALUE IN
INTERNATIONAL MARKET
PROBLEMS IN MAINTAINING
COUNTRY’S LAW AND ORDER
POSITIVE SAUDI ARABIA MARKET INFORMATION
HIGH EMPLOYMENT RATE
LESS TAX RATES
MODERN INFRASTRUCTURE
POSITIVE INFLUENCE IN COUNTRY’S
LAW AND ORDER
POSITIVE BUSINESS CULTURE
GOOD SECURITY IN MAINTAINING
BUSINESS
POSITIVE GOVERNMENT SUPPORT FOR
INTERNATIONAL AND LOCAL BUSINESS
GROWING DIVERSIFICATION WITHIN
SAUDI ECONOMY
NEGATIVE SAUDIA ARABIA MARKET
INFORMATION
Identifying suitable sponsors for initial entry into the market
Finding an appropriate Saudi partner for joint ventures
Lead time to establish legal entities and obtain licenses from appropriate
ministries
REASONS TO CHOOSE SAUDIA ARABIA FOR OUR
PRODUCT EXPORT
Cheap price of our product compared
to other similar products in Saudi
market
Our product is more suitable for the
climate and population of Saudi
Arabia
High rate of immigrants in the country
mostly our own countrymen will be
familiar with the product
Low tax rates will help the business
grow and earn stable profit
Religion similarity with Bangladesh
will help the product be more suitable
for the locals of Saudi Arabia
High currency rate of Saudi Arabia in
international market will help our
country’s economy as well as more
beneficial to our company.
International Business

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International Business

  • 1. Akij Group. “ B r i n g s Q u a l i t y i n L i f e ” ”
  • 2.
  • 3. Company Overview  One of the BIGGEST conglomerates in Bangladesh Launched its venture as a small jute trader more than 50 years ago.  24 big concerns with diverse activities & different products. The non-profit concerns are also involved in sustaining development of the country & for social welfare.
  • 7.
  • 8. The King The Crown Prince The Royal Family The Ulema and the Al ash-Sheikh Saudi Arabia’s Political Hierarchy TOTALITARIANISM
  • 9. Cabinet The Judicial Branch of Government The Legislative Branch of Government CONSTITUTIONAL MONARCHY
  • 10.
  • 11. / SAUDI ARABIA THAILAND Level of Political Freedom Islamic practices.  The slow and nontransparent judiciary is not independent The first military coup Democratic or Totalitarian Totalitarian Constitutional monarchy
  • 13. / Saudi Thailand Starting the Business • A Conformity Assessment Programme • Require a Certificate of Conformity • Register to use e- Customs system • Review controlled goods Submission • verification • Payment of duties and taxes • Inspection and release of cargo Making and Enforcing Contract Governed by the conservative Hanbali school of Sharia Law The Thai Civil & Commercial Code Hiringand Firing Labour Law Thai Civil and Commercial Code and Labor Protection Act Closing down the business Easy Easy
  • 14. Language & Religion The official language is Arabic The official religion is Islam The official language is Thai The official religion is Buddhism
  • 15. Saudi Arabia has a high score of 95 in PDI index Thailand has a score of 64 in PDI Index Which would suggest both accepts hierarchical order and high context based culture Power Distance
  • 16. Feminine vs Masculinity Masculine Based Society Scores 60 in Pdi Index To live to work Feminine Based Society Scores 34 in Pdi Index To work to live
  • 17. Risk taking Behavior Saudi Arabia vs Thailand Uncertainty Avoidance: Saudi Arabia scores a 80 where as Thailand scores 64 and Bangladesh 60 Trust: Both are high context based which means we need to gain trust from the local consumers first in order for our product to be a success Future Orientation: Thailand with a score of 32 and Saudi Arabia with a 36 and Bangladesh with 47 Fatalism: Both are highly Fatalistic countries
  • 18. Communication Color: Our Product color would be Yellow , Orange and Blue Body Language: Both uses Non verbal communication to relay information to one another. Time and Punctuality: Saudis and Thai are not very punctual are always late. Prestige: Both shows respect to people above in the hierarchial order
  • 19. Middle Eastern Culture High Context Language Barrier Muslim Based Society Asian Culture High Context Language Barrier Buddhist Based CULTURAL D____ISTANCE
  • 20. Which Management Style? Saudi Arabia we would go with Polycentrism Thailand we would go with Geocentrism
  • 21. Why could we choose to export our product in Saudi over Thailand according to the economic environment Because of the comparison between Saudi and Thailand according to the economic environment GDP GDP GROWTH INFLATION RATE INCOME DISTRIBUTION Others (tax, CPI)
  • 22. GDP 407.34 401.4 411.76 455.22 250 300 350 400 450 500 2014 2015 2016 2017 THAILAND GDP 756.35 645.27 644.94 683.83 600 640 680 720 760 800 2014 2105 2016 2017 GDP of Saudi Arabia
  • 23. GDP GROWTH 0.00% 0.20% 0.40% 0.60% 0.80% 1.00% 1.20% 1.40% 2014 2015 2016 2107 0.58% 0.60% 0.94% 1.08% Unemployment rate of Thailand 0.00% 2.00% 4.00% 6.00% 8.00% 2014 2105 2016 2017 5.72% 5.59% 5.86% 3.20% Unemployment Rate of Saudi Arabia
  • 24. INFLATION RATE 1.90% -0.90% 0.19% 0.67% 1.62% -1.00% 0.00% 1.00% 2.00% 3.00% 4.00% 2014 2015 2016 2017 2018 THAILAND: IFLATION RATE 2.20% 1.27% 2.03% -0.85% 2.20% -1% 0% 1% 2% 3% 4% 2014 2015 2016 2017 2018 Saudi Arabia
  • 25. INCOME DISTRIBUTION 6,256.87 6,108.36 6,248.98 6,883.25 5,600.00 5,800.00 6,000.00 6,200.00 6,400.00 6,600.00 6,800.00 7,000.00 2014 2015 2016 2017 Income Distribution of Thailand Series 1 24,929.31 21,063.31 20,288.92 21,057.33 0.00 5,000.00 10,000.00 15,000.00 20,000.00 25,000.00 30,000.00 2014 2015 2016 2017 Income Distribution of Saudi Arabia
  • 26. OTHERS ( TAX, CPI) Taxes yearly Sales Tax rate 5 % Security Tax rate 10 % Security tax rate for employees or companies 5 % Actual Previous Highest Lowest Dates Unit 107.10 107.10 107.30 114.80 84.80 1999 - 2018
  • 27. MARKET ENTRY STRATEGY PRODUCT : FRUTIKA COMPANY : AKIJ COUNTRIES : SAUDIA ARABIA AND THILAND
  • 28. POSITIVE THAILAND MARKET INFORMATION HIGHLY DEVELOPED COUNTRY WITH MORE BUSINESS OPPORTUNITIES STRONG ECONIMIC STABILITY DIVERSED CULTURE GOOD GEOGRAPHIC LOCATION HIGH TOURISM RATE
  • 29. NEGATIVE THAILAND MARKET INFORMATION HIGH CORRUPTION RATE HIGH TARIFFS AND TAXES HIGH POLITICAL PROBLEMS PROBLEMS FOR GETTING BUSINESS PERMIT AND REGISTERING PROPERTY LOW GDP PER CAPITAL LOW CURRENCY VALUE IN INTERNATIONAL MARKET PROBLEMS IN MAINTAINING COUNTRY’S LAW AND ORDER
  • 30. POSITIVE SAUDI ARABIA MARKET INFORMATION HIGH EMPLOYMENT RATE LESS TAX RATES MODERN INFRASTRUCTURE POSITIVE INFLUENCE IN COUNTRY’S LAW AND ORDER POSITIVE BUSINESS CULTURE GOOD SECURITY IN MAINTAINING BUSINESS POSITIVE GOVERNMENT SUPPORT FOR INTERNATIONAL AND LOCAL BUSINESS GROWING DIVERSIFICATION WITHIN SAUDI ECONOMY
  • 31. NEGATIVE SAUDIA ARABIA MARKET INFORMATION Identifying suitable sponsors for initial entry into the market Finding an appropriate Saudi partner for joint ventures Lead time to establish legal entities and obtain licenses from appropriate ministries
  • 32. REASONS TO CHOOSE SAUDIA ARABIA FOR OUR PRODUCT EXPORT Cheap price of our product compared to other similar products in Saudi market Our product is more suitable for the climate and population of Saudi Arabia High rate of immigrants in the country mostly our own countrymen will be familiar with the product Low tax rates will help the business grow and earn stable profit Religion similarity with Bangladesh will help the product be more suitable for the locals of Saudi Arabia High currency rate of Saudi Arabia in international market will help our country’s economy as well as more beneficial to our company.