1. photographycourtesyofChloe’sSoftServeFruitCo.
There’s a new beach treat in Montauk, and it rides in style and
packs delightful punches of flavor—including tangy plum and
a new chocolate coffee concoction. Welcome the cool summer
soothers aboard “Chlo on the Go,” the truck bringing confec-
tions from Chloe’s Soft Serve Fruit Co. out East.
Chloe’s Soft Serve Fruit Co. has migrated to Montauk this
summer (its permanent base is Union Square in Manhattan)
to serve East Enders guilt-free indulgences made of fresh fruit,
water, and a touch of organic cane sugar.
Aside from a roster of soft-serve-fruit combinations dic-
tated by seasonality, crafting a palette of peppy colors is
crucial, says company cofounder Chloe Epstein: “It’s a lot
about the visual, the vibrant colors—I love the idea of bring-
ing in a purple when everything else fits the orange and
yellow scheme.”
Along with introducing fresh colors, a few new menu items
have made their debut, including spinach and kale, and a
first-ever slushy menu. “The icier consistency in a big, clean
gulpisanicetwistonyourtypicalsummertreat,”saysEpstein,
who’s noticing an increasing appreciation for a healthier
beachside snack alternative.
Emphasizing Chloe’s packaged goodies—its fruit pops—
also is a top priority for Epstein. “Our focus is to make our
pops more accessible around the country,” she says, noting
that they already are sold in more than 2,000 supermarkets
across the United States.
When Epstein is not running this soft-serve-fruit empire,
she’s basking in the attention “Chlo on the Go” is receiving
and embracing everything she loves most about summer in
the lively Montauk ambience, where she gets in a killer early-
morning workout, paddleboards at the beach with her kids,
and barbecues with friends at night. “I’m a serious enthusiast
of Wölffer [Estate] Vineyard,” she admits. “I’m a can’t-be-out-
here-without-going kind of fan.” Note: All you other
oenophiles, ask Chloe about the special rosé-meets-soft-
serve-slushy combo. 212-675-0550; chloesfruit.com H
Soft-Serve SUMMERCHLOE’S SOFT SERVE FRUIT CO. ROLLS OUT A NEW MONTAUK RIDE
FOR HEALTHY BEACHSIDE snacking. BY ALEXIS BENDJOUIA
Summer is served with
the new #ChloOntheGo
truck cruising its way
around Montauk.
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