Marketing Plan Document (1)

Alexandra Mueller, Timothy Hammel,
Jordan Klienschmidt, James Young,
Carolina Diaz
Friday, December 18, 2015 Marketing Plan

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Table of Contents
I. Executive Summary............................................................................................Page 3
I.I What Is Sustainability?..............................................................................Page 3
I.II Why Is Sustainable Living Beneficial?.....................................................Page 3
I.III What is Better Farm?................................................................................Page 3
I.VI History of Better Farm..............................................................................Page 4
I.V Mission Statement.....................................................................................Page 4
I.VI Target Market...........................................................................................Page 5
I.VII Objectives .................................................................................................Page 5
I.VIII Group Suggestions ....................................................................................Page 5
II. MissionStatement ..............................................................................................Page 6
II.I Original Mission Statement ......................................................................Page 6
II.II Revised Mission Statement.......................................................................Page 6
II.III Explanation for Revision...........................................................................Page 6
III.SWOT Analysis ..................................................................................................Page 7
III.I Strengths....................................................................................................Page 7
III.II Strengths Explanation...............................................................................Page 7
III.III Weaknesses...............................................................................................Page 7
III.IV Weaknesses Explanation...........................................................................Page 7
III.V Opportunities.............................................................................................Page 8
III.VI Opportunities Explanation.........................................................................Page 8
III.VII Threats ......................................................................................................Page 8
III.VIII Threats Explanation...................................................................................Page 8
IV. Target Market....................................................................................................Page 9
IV.I Age ...........................................................................................................Page 9
IV.II Income ......................................................................................................Page 10
IV.II Regional Area...........................................................................................Page 10
V. Marketing Objectives.........................................................................................Page 11
V.I Objectives .................................................................................................Page 11
V.II Objective Explanations .............................................................................Page 11
VI. Group Suggestions.............................................................................................Page 12
VI.I Workshops................................................................................................Page 12
VI.II Fort Drum Flyer........................................................................................Page 13
VI.III College Letter...........................................................................................Page 13
VI.IV Community Service ..................................................................................Page 14
VI.V Farm Signage ............................................................................................Page 14
VI.VI Better Art Barn Sign.................................................................................Page 15
VI.VII Better Farm Logo .....................................................................................Page 15
VII. Appendix............................................................................................................Page 16
VII.I Workshop Math Calculations....................................................................Page 16
VII.II Weekend Workshop Flyer........................................................................Page 17
VII.III Individual Workshop Flyer.......................................................................Page 18
VII.IV Fort Drum Welcome Flyer........................................................................Page 19

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VII.V College Sample Letter..............................................................................Page 20
VII.VI Suggested Colleges...................................................................................Page 21
VII.VII High School Community Service Sample Letter .....................................Page 22
VII.VIII Suggested High Schools...........................................................................Page 23
VII.IX Better Farm Sign.......................................................................................Page 24
VII.X Directional Signs.......................................................................................Page 25
VII.XI Better Art Barn Sign.................................................................................Page 26
VII.XII Better Farm Logo .....................................................................................Page 27
VII.VIII MWR Contact Information.......................................................................Page 27
VII.XIV Individual Costs .......................................................................................Page 28
VII.XV Accumulated Costs...................................................................................Page 31
VIII. Citations ...........................................................................................................Page 32

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I. Executive Summary
I.I What Is Sustainability?
Sustainability is the study of how natural systems function, remain diverse and
produce everything it needs for the ecology to remain in balance.
I.II Why Is Sustainable Living Beneficial?
We now live in a modern, consumerist and largely urban existence throughout
the developed world and we consume a lot of natural resources every day. In
our urban centers, we consume more power than those who live in rural
settings and urban centers use a lot more power than average, keeping our
streets and civic buildings lit, to power our appliances, our heating and other
public and household power requirements.
Sustainability and sustainable development focuses on balancing that fine line
between competing needs - our need to move forward technologically and
economically, and the needs to protect the environments in which we and
others live. Sustainability is not just about the environment, it's also about our
health as a society in ensuring that no people or areas of life suffer as a result
of environmental legislation, and it's also about examining the longer term
effects of the actions humanity takes and asking questions about how it may be
improvement.
I.III What is Better Farm?
Better Farm is a 65-acre sustainability education center, artists’ colony and
organic farm nestled in the foothills of the Adirondacks and Thousand Islands
Region.

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I.IV History of Better Farm
The property was founded in 1970 on the principles of The Better Theory – a
belief that every experience brings with it an opportunity for exponential
personal growth. Through educational workshops, artist residencies,
sustainability programming and an ongoing commitment to green living and
community outreach. We at Better Farm strive to apply the Better Theory to
all our endeavors while offering the curious an opportunity to expand, grow,
and flourish.
Nicole Caldwell grew up going out to the farm that her uncle owned at least
half a dozen times a year. It was a sort of hippie commune and felt like home.
Her and her Uncle Steve had tossed around ideas about reviving the space on
the farm and build it back up. In 2008 she was hired as an editor-in-chief
covering the New York City diamond trade, losing her passion shortly after
taking the position. In January of 2009, Steve was diagnosed with a severe
case of pneumonia and passed away in March and left the farm to Nicole. A
couple weeks later, Nicole was laid off. She spent weeks feeling numb. She
wasn’t sure how she would be able to take on the farm when she wasn’t sure
how she was going to pay her rent. After months, she came to a realization
that her job status doesn’t define her. She decided she was going to change
her life and she started packing. She loaded her car, bought a puppy and left
New York City for Redwood to Better Farm.
During the first year, she built a website and started the farm as a limited
liability corporation. In the spring of 2010 she contacted a few colleges and
let them know about the workshops and other hands on activities and by the
summer, she had students, artists, musicians and others. She continued to
refine her application process, education for her workshops and renovated a
few rooms in the house as well.
The farm continues to grow and change year after year. Her hope is that
every time someone leaves, they not only take something back to their
communities and in time that it will grow and create a change in the world,
but that they leave something at the farm whether it be a building they helped
construct, a piece of art they create, or simply, a tree they plant.
I.V Mission Statement
Better Farm Inc. is a sustainability education center, artists’ colony and
organic farm adhering to all disciplines of the Better Theory by ensuring that
every experience - good, bad and otherwise - presents an opportunity for
personal growth. We are dedicated to enhancing the community by offering
everyone the opportunity to expand, grow, and flourish in sync with the living
world.

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I.VI Target Market
The target that Better Farm will be marketing to is people in the 17-25 age
range, specifically those stationed at Fort Drum.
I.VII Objectives
We would like to see an increase in the people going out to the farm.
We would like to have more activities offered during the winter months to help
bring in more people.
We think that the farm needs to have a curve appeal to help the farm stand out
from the land around it, helping to bring in the curious eye.
I.VIII Group Suggestions
We would like to see more workshops be offered not just to residency guests,
but a weekend workshop offered as well as one offered one night a week.
We would like to get a flyer into the Fort Drum Welcome packets that soldiers
receive when they are stationed at the military base.
We would like to use a sample template for sending out letters to colleges
offering the internship and other opportunities that the farm offers.
We would like to send a letter to high schools in a 50-mile radius offering the
opportunity for students to receive community service hours for the various
needs of community service during a high school career.
We would like to put up a main sign identifying the farm as well as directional
signs pointing patrons in the direction of the farm.
We would like to put up a larger “Better Art” sign on the Art Barn so that it is
more visible and eye catching.
We would like to make a minor change the Better Farm logo to center the
rooster with the words.

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II. MissionStatement
II.I Original Mission Statement
Better Farm, Inc. is a sustainability education center, artists’ colony and
organic farm set on 65 acres in Redwood, N.Y. Its mission is to adhere all
disciplines to the Better Theory, a belief that every experience offers an
opportunity for immense personal growth. With this in mind, Better Farm is
dedicated to enhancing the local and regional community by offering each
individual the opportunity to expand, grow, and flourish sustainably, artfully,
and in tandem with the living world around him or her.
The Better Theory maintains that every experience—bad, good, or
otherwise—presents each of us with an opportunity for exponential personal
growth. Crisis teaches you cool; pain teaches you pleasure; love teaches you
loss.
II.II Revised Mission Statement
Better Farm Inc. Is a sustainability education center, artists’ colony and
organic farm adhering to all disciplines of Better Theory; maintaining that
every experience, good, bad and otherwise, presents an opportunity for
personal growth. We are dedicated to enhancing the community by offering
everyone, the opportunity to expand, grow, and flourish in sync with the living
world.
II.III Explanation for Revision
We have decided to change the mission statement of Better Farm because of
the length of it. We took a look at what was in the mission statement to being
with and we simply cut out and rearranged what was already there to make it
shorter and to not repeat concepts. We did not add any additional information
into the statement, only used what was already there to make it better.

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III. SWOT Analysis
III.I Strengths
 65-acres of land
 Variability
 Self-sustaining
III.II Strength Explanation
The farm has 65-acres of land that allows it to have the possibility to do
virtually anything. Along with that is the variability that the farm itself has,
including, the different style buildings (i.e. the chicken coops and the
“birdhouse” residence building) as well as how the land is laid out in sections
(the chicken coops, the greenhouse, the garden, the tiny homes, etc. as well as
hosting events on the property. Because of having the garden, the farm is
fairly self-sustaining. Produce is bought only when the supply from the
garden runs out and that usually happens part way through the winter
months.
III.IV Weaknesses
 Lack of public knowledge
 No signage
 Appearance
 Lack of parking
III.V Weaknesses Explanation
There is a real lack of public knowledge in the community. Not many people
know about the farm, not to mention where it is located and what it is all
about. Part of the lack of knowledge is the lack of signage telling people in the
immediate area around the farm where to go. There is not even a sign out
front indicating that Better Farm is right in front of you. We did visit in the
end of the season, but the appearance of the farm could use some work. There
is nothing to distinguish it from the other land around it; it looks like just
another home and yard along the road. There is a lack of designated parking
as well. The driveway next to the house can only fit about 6 cars, with only the
back cars being able to leave the driveway. In the summer when there is more
traffic and residents staying on the property, the field across the street is used
and the path up to the barn is plowed in the winter when it is necessary.

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III.VI Opportunities
 Diverse workshops
 Field trips
 New markets
 Increase local knowledge
III.VII Opportunities Explanation
There is a wide range of learning opportunities through the sustainability
education workshops already established, but can be built upon to get more
people engaged in the farm. It is also possible for schools to go on field trips
to the farm, which has the potential to bring in an even younger demographic,
if opened up to the younger ages as well. The farm can also be marketed to
Fort Drum. There is a constant change in the available population as families
are transferred to and from the military base. Many of these families are
looking for activities that they can do in the community to keep their children
busy and interested. The major opportunity is increasing the public knowledge
in the immediate community. These people can come out more often because
they live closer than other clients that come out to the farm.
III.VIII Threats
 Other farms in the area
 Market demand
 Lack of knowledge of the farm
III.IX Threats Explanation
There are other farms in the area that are trying to engage the community and
get their involvement. A couple of those farms include Old McDonald’s Farm
in Sackets Harbor and Cross Island Farms on Wellesley Island. Also, there is
not a large demographic that is into the sustainable living, but that can
change. People need to be aware of what it is and why it is beneficial to their
lives and what they can do to get there. If the community continues to have a
lack of knowledge of the farm and what it has to offer, we think that the farm
won’t get too many more additional people to come experience all that it has
to offer.

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IV. Target Market
IV.I Age
We are looking to market to people in the 18-29 age range because it is the
younger generations that tend to be so caught up in technology that they
forget what a wonderful thing the earth is and the beauty that it offers society.
We want to bring them in and show them what they can do to not only become
more connected with the earth but also how to take care of the resources that
it provides for us. This demographic makes up about 25% of Jefferson County
and are typically more open minded and open to new ideas and new ways of
living to make their lives better.
Age Ranges of Jefferson County

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IV.II Income
The income level of this age range is about $25,000 to $50,000 a year.
Average Household Income in Jefferson County
IV.III Regional Area
The area that we would like to market to would be Jefferson County to start to
bring in the local community. We would like to really focus on the Fort Drum
community. 25% of the households in Jefferson County have some form of an
active military member in their home. Fort Drum also as a constant rotating
flow of new residents as military personnel and families are shipped in and
out of the military base every few months.
Military Affiliation to Households in Jefferson County

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V. Marketing Objectives
V.I Objectives
 We would like to see an increase in people going out to the farm
 We would like to bring in more students to give them a new perspective
on education, their studies, and life.
 We think that the farm needs to have a curve appeal to help the farm
stand out from the land around it, helping to bring in the curious eye.
V.II Objective Explanations
Objective1:
 Currently about 150 people have attended workshops at the farm in
the last year. We would like to see an increase of 100 people coming
out to the farm to participate in the in the next year in the 18-29 age
range. At this point in their lives, this demographic is starting their
lives and learning about themselves and what their interests are. They
are curious and eager, having the potential to really grasp the
sustainable living concept and pass along that information to others in
their lives.
Objective 2:
 We would like to market to these students directly through their
education facilities to enable the farm to not only bring in the targeted
age demographic that we would like to market to, but also to give
these students a chance to aid their education through the workshops
that are offered and giving back to the community by volunteering
their help in any way that they can.
Objective 3:
 The farm could use some sprucing up to make it stand out from the rest
of the area and the homes around it. Better Farm has an artistic and
“different” atmosphere to it that we feel should be displayed
throughout the property as well.

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VI. Group Suggestions
VI.I Workshops
There is a wide variety of workshops that are offered at the farm. However,
they only seem to really be offered to those who are actually staying at the
farm. There is also not a lot of advertisement for the workshops out in the
community.
The workshops need to be offered by themselves and even at a weekend price.
Starting with the weekend price, we suggest the price point be $150 for a two-
night stay and three workshops, one per day. This number is figured from
taking the $500 per month residency program and dividing it by 30 days in a
month. If you then multiply the $16.50 per day by three days and adding a
$100 lodging fee ($50 a night) it would cost $150 per person. They would be
designated workshops that were previously advertised. The best suggestion
for how many, would be once a month. It does take a lot of work to put
together an event, so once a month would offer a total of 12 weekends, 36
workshops in a year. If this proves to still be too much, then offer one every
other month for a total of 6 weekends and 18 workshops.
As far as the single workshops, they could be set for one night a week. It
wouldn’t necessarily have to be a new workshop each week, maybe spend a
couple weeks on one topic. A Tuesday or Thursday night would help spread
out the number of things going on throughout the week and put at least a
small buffer between the weekends. For a price point, it would be $20 per
person. That is figured from the $500 a month for the residency program and
dividing it by 30 days in a month equaling $16.50 per person.
Advertisement of these workshops and weekend events can be posted on
Facebook, on the website and throughout town using flyers. An electronic
copy of the flyers can be sent via an email list.
Refer to Appendix sections VII.I, VII.II, and VII.III for examples.

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VI.II Fort Drum Flyer
Fort Drum has a constant rotating flow of people coming into and out of the
area. Majority of soldiers stationed at Fort Drum are not from the North
Country, as well as many having families, and are looking for different
activities to do in their off time.
In order to advertise Better Farm to them, we would like to put a flyer into the
“Welcome to Drum” packets that soldiers receive when they first move into
the area as well as posted in the barracks, in Clark Hall, and in the Exchange.
In addition, the Fort Drum population can also be reached through working
the with Army Moral, Welfare, and Recreation (MWR) Activity to get groups
of the soldiers to come out to the farm all at once, offering a 10% military
discount for weekend workshops, and sponsoring and attending events, such
as Tough Mudder and Mountain Fest. Especially by sponsoring or attending
these kinds of events will get the Better Farm name out in the community even
more.
Refer to Appendix sections VII.IV and VII.XIII for examples.
VI.III College Letter
Colleges are already currently contacted each year encouraging their
students to come out to the farm for the available internship and opportunities
that the farm offers. However, it was unclear whether or not there was an
official letter template that was used in preparing these points of contact.
A sample letter was developed as well as a started list of possible colleges that
could be contacted that had a form of agricultural program or classes.
Refer to Appendix sections VII.V and VII.VI for examples.

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VI.IV Community Service
There are more high schools in the general area than there are colleges.
There are various times throughout a high school career that community
service is required, a major time being senior year. This is a real opportunity
for the farm because not only would you be getting more people out to the
farm and learning, but also to get some help whether it be help organizing an
event, weeding the garden, harvesting the crop, etc.
A sample letter was constructed to be sent out to nearby high schools in the
relative Upstate New York area.
Refer to Appendix sections VII.VII and VII.VIII for examples.
VI.V Farm Signage
There is not a sign advertising where the location of Better Farm is. Upon
driving up to the farm, you are left wondering whether or not you are at the
right place.
A sign was developed to put in front of the farm, but directional signs were
also developed to aid in directing patrons to the farm, even if they were
unaware of it being there at all.
Directional signs should be place at the off ramps of 81 North and 81 South;
at the intersection of Route 411, Route 37, and Route 26; entering into the
town of Redwood from the North at the Route 37 and Route 192 intersection;
at the Route 37 and Cottage Hill Road intersection; and 1.5 miles down
Cottage Hill Road.
Below is a map with points of location for the directional signs.

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The number of directional signs are as follows:
 3 Left
 3 Right
 3 Ahead
There will be 2 signs that have a left arrow on one side and a right arrow
on the other.
Refer to Appendix sections VII.IX and VII.X for examples.
VI.VI Better Art Barn Sign
The Better Art Barn has a rustic look and feel to it that compliments the
characteristics of the farm. There is a small “Better Art” sign that is posted
on the front of the barn.
A larger sign with the same elements of design was developed to be easier
seen and read, and will also capture more attention of those passing by.
VI.II Better Farm Logo
The Better Farm logo is very simplistic and natural, and fitting for the farm.
The only concern with the logo being that the rooster was not centered
between “Better” and “Farm”. The necessary changes were made.
Refer to Appendix section VII.XII for an example.

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VII. Appendix
VII.I Workshop Math Calculations
Weekend Pricing:
$500 per month Residency Program ÷ 30 days per month = $16.50
$16.50 x 3 workshops = $49.50 + $100 2-night lodging fee = $149.50
$149.50 rounded up = $150 per person
Individual Workshops;
$500 per month Residency ÷ 30 days per month = $16.50
$16.50 + $3.50 (to make an even price) = $20 per person

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VII.II Weekend Workshop Flyer

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VII.III Individual Workshop Flyer

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VII.IV Fort Drum Welcome Flyer

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VII.V College Sample Letter

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VII.VI Suggested Colleges
1. SUNY College of Environmental Science and Forestry
2. United States Military Academy
3. Columbia University
4. New York, University
5. Syracuse University
6. Rochester Institute of Technology
7. CUNY Brooklyn College
8. The New School
9. Daemen College
10. LIU Post
11. SUNY Jefferson Community College
12. SUNY Oswego
13. SUNY Potsdam
14. SUNY Canton
15. Adelphi University

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VII.VII High School Community Service Sample Letter

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VII.VIII Suggested High Schools
1. Alexandria Bay
2. Adirondack
3. Altmar-Parish-Williamstown
4. Camden
5. Carthage
6. Copenhagen
7. Governeur
8. Potsdam
9. Pulaski
10. Sackets Harbor
11. Sandy Creek
12. South Jefferson
13. South Lewis
14. Thousand Islands
15. Watertown

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VII.IX Better Farm Sign

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VII.X Directional Signs

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VII.XI Better Art Barn Sign

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VII.XII Better Farm Logo
VII.XIII MWR Contact Information
Fort Drum MWR Commercial Sponsorship & Advertising Manager
(315)772-3304

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VII.XIV Individual Costs

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VII.XV Accumulated Costs
Signage:
4 ft x 8 ft sheets of plywood – Need 6 sheets
$24.88 per sheet x 6 sheets = $149.28 + 8% sales tax = $161.22
4 in x 4 in x 8 ft posts – Need 6 posts
$7.57 per post x 6 posts = $45.22 + 8% sales tax = $49.05
1-pound box of screws – Need 2 boxes
$8.47 per box x 2 boxes = $16.94 + 8% sales tax = $18.30
1 Gallon White Exterior Paint – Need 9 (figuring 1.5 gallon per plywood sheet)
$9.88 per gallon x 9 gallon = $88.92 x 8% sales tax = $96.03
1 Gallon Black Exterior Paint – Need 1 gallon
$9.78 per gallon x 1 gallon = $9.78 + 8% sales tax = $10.67
1 Gallon Red Exterior Paint – Need 1 gallon
$9.78 x 1 gallon = $9.78 + 8% sales tax = $10.67
1 Gallon Green Exterior Paint – Need 1 gallon
$9.38 x 1 gallon = $9.38 + 8% sales tax = $10.13
Better Art Barn Sign:
4 ft x 8 ft sheet of plywood – Need 1 sheet
$24.88 per sheet x 1 sheet = $24.88 + 8% sales tax = $26.87
Acrylic Paint 8 pack Pearlescent – 1 Pack
$9.99 per 8 pack x 1-8 pack = $9.99 +8% sales tax = $10.78
TOTAL: ................................................................................................$393.72

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VIII. Citations
"23/32 In. X 4 Ft. X 8 Ft. RTD Sheathing Syp-166103 - The Home Depot." The
Home Depot. Home Depot. Web. 8 Dec. 2015.
<http://www.homedepot.com/p/Unbranded-23-32-in-x-4-ft-x-8-ft-RTD-
Sheathing-Syp-166103/100041308>.
"A-Z List of New York Universities & Colleges." A-Z List of New York Universities
& Colleges. NYU, 1 June 2012. Web. 15 Dec. 2015.
<http://www.4icu.org/us/new-york-universities.htm>.
"Beautiful Colors. Perfect Finishes. Doorstep Delivery." Choose By Color. Ecos.
Web. 12 Dec. 2015. <http://www.ecospaints.net/shop-by-color>.
Caldwell, Nicole. "Where I Begin, Building a Better Farm." Better: The Everyday Art
of Sustainable Living. New Society, 2015. 40-43, 55, 66-68. Print.
"Directory of School District Websites." Audit Services. New York State Education
Department, 5 Oct. 2015. Web. 15 Dec. 2015.
<http://www.oms.nysed.gov/oas/directory.html>.
"Jefferson County 16th Annual Survey Pages 7 and 8." 15 Aug. 2014. Web. 7 Dec.
2015.
<http://www.sunyjefferson.edu/sites/default/files/Jefferson_County_16th_Annual
_Survey.pd>.
"Olympic Icon Exterior Flat Tintable White Latex-Base Paint and Primer in One
(Actual Net Contents: 28.5-fl Oz)." Lowe's: Never Stop Improving. Lowe's, 2015.
Web. 15 Dec. 2015. <http://www.lowes.com/pd_469685-86-
73315A04_1z0yax1Z1z139z5Z2z8vj__?productId=4740184&pl=1>.
"Pearlescent Acrylic Paint Set." Hobby Lobby. Hobby Lobby, 2015. Web. 15 Dec.
2015. <http://www.hobbylobby.com/Art-Supplies/Painting-Supplies/Acrylic-
Painting/Pearlescent-Acrylic-Paint-Set/p/27864>.
"Pressure-Treated Timber #2 Southern Yellow Pine (Common: 4 In. X 4 In. X 8 Ft.;
Actual: 3.56 In. X 3.56 In. X 96 In.)-194354 - The Home Depot." The Home
Depot. Home Depot. Web. 15 Dec. 2015.
<http://www.homedepot.com/p/Unbranded-Pressure-Treated-Timber-2-Southern-
Yellow-Pine-Common-4-in-x-4-in-x-8-ft-Actual-3-56-in-x-3-56-in-x-96-in-
194354/205220341>.
"Sustainable Studies." Starclass. Starclass, 26 May 2013. Web. 2 Dec. 2015.
<http://colleges.startclass.com/d/o/Sustainability-Studies>.

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"Valspar Exterior Gloss Gloss Black Latex-Base Paint (Actual Net Contents: 32-fl
Oz)." Lowe's: Never Stop Improving. Lowe's, 2015. Web. 15 Dec. 2015.
<http://www.lowes.com/pd_53310-4-
410.0065048.005_1z0yax1Z1z10vslZ1z10wbpZ1z139z5Z2z8vj__?productId=31
58911&pl=1>.
"Valspar Exterior Gloss Gloss Cherry Latex-Base Paint (Actual Net Contents: 32-fl
Oz)." Lowe's: Never Stop Improving. Lowe's, 2015. Web. 15 Dec. 2015.
410.0065014.005_1z0yax1Z1z10ercZ1z139z5Z2z8vj__?productId=3158905&pl
=1>.
"Valspar Exterior Gloss Gloss Hunter Green Latex-Base Paint (Actual Net Contents:
32-fl Oz)." Lowe's: Never Stop Improving. Lowe's, 2015. Web. 15 Dec. 2015.
410.0065096.005_1z0yax1Z1z10vslZ1z139z5Z2z8vj__?productId=3158909&pl=
1>.
"Wood Screws." Phillips Bugle Head Course Thread Sharp. Home Depot, 6 Feb.
2014. Web. 29 Nov. 2015. <http://www.homedepot.com/p/Grip-Rite-10-x-3-in-
Philips-Bugle-Head-Coarse-Thread-Sharp-Point-Polymer-Coated-Exterior-Screw-
PTN3S1/100115639>.

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