2. Bird view
Founded in 2001
Profile: luxury tobacco shops chain.
Franchiser: La Casa del Habano.
Network: 5 retail shops in Bucharest: La Casa del
Habano, Baneasa Shopping City, Airport Terminal,
Mega Mall, El Unico Cigar Lounge & El Unico Online
Shop.
Future development: Extend our retail network by 7
shops by the end of 2017
Mission: To be a reference in luxury products for
cigar smokers. Offer not just the best products,
carefully selected from the most important brands
in the industry, but deliver an experience at each of
our clients’ visits.
Vision: To become a gate through which, both
connoisseurs and novices, have the chance to enter
in the fabulous world of cigars and fine spirits &
wines.
Turnover: An increasing steady trend with a peek
in 2015 with almost 7.5 mil LEI, the equivalent of
1,67 mil EUR.
3. Baneasa Shopping City
El Unico shop in Baneasa
Shopping City, probably the
most visited shopping venue
in Bucharest, is one of the
oldest locations of the chain.
With a renewed walk-in
cedar humidor in 2015, this
shop has a footpath of
around 100 to 250 unique
customers per day
Located in the food court, with
some very special neighbours
as Starbucks and Accessorieze,
this El Unico shop has become
in years a brand by itself.
Different activations linked to
the venue's own PR &
Communication campaigns,
like the 2015 launch of the
Limited Edition 007 by
S.T.Dupont together with the
premier of the renowned
movie, have built strong
relations with the end
consumers.
4. Henri Coanda Airport
Travel retail is the place to be for all big
brands! As the most important mark in the
national cigars & tobacco market, one can
find our shop in the biggest airport in
Romania, Henri Conda Airport in Bucharest,
Otopeni, right between gates 11 and 13.
Two gondolas are present in the duty free zone,
aiming to please our most hurried customers.
Both with incorporated humidors, they are
presenting the most important brands in our
portfolio, but also display shelves for cigarillos,
roll your own tobacco or pipe tobacco.
5. Mega Mall
The newest El Unico shop, opened in May
2015 in one of the biggest malls in Eastern
Europe, it is for sure a place with a special
design. With a round shaped architecture and
a fully glass facade, El Unico Mega Mall has
one of the most beautiful walk-in humidors
in Romania, rising up to it status of a
Habanos Specialist.
Promoted as a specialized location in social
media, this location has become very
attractive due to the special guests that have
several times passed its door step: highly
regarded cigar rollers from Cuba or the
Dominican Republic have held LIVE cigar
shows in this shop, displaying the ancestral
handcraft and teaching the art of smoking a
cigar.
6.
7. La Casa del Habano Bucharest shares the
specific Cuban vibe of the other 150
franchises around the world. Opened in 2004
and so far the only of its kind in Romania, the
location in Athenee Palace Hilton is for sure
the favorite shop of any cigar aficionado.
At least one month per year one will find here
a cigar roller ready to share the secrets of this
amazing handcraft, The central walk in
humidor, said to be one of the most beautiful
in Eastern Europe will guard the most
amazing cigar collection, filled with Limited
Editions, LCDH specials, Reservas, Gran
Reservas, Global Editions or Vintage
Specials. Not least important, the private
lockers of this Havanas' dwelling are a thing
to crave for - what better place to know your
cigars are in perfect shape than in the home
of the best cigars in the world?
8.
9. El Unico Cigar Lounge is the solid proof of how the cigar
culture in Romania has developed in the last decade due to all
of our endeavours. Opened in late 2014, El Unico Cigar Lounge
was the first of its kind in our Capital being the premier
authentic cigar lounge in the city. Incorporating the biggest
walk in humidor in Romania, this premises aims to induce to
all its guest that cigar moment vibe through its elegance,
distinction, assured intimacy and the highest level in service
and products.
Step by step, El Unico Cigar Lounge has become the place to be
for every gentleman and the everyday favorite of the El Unico
members. The home of numerous editions of the most
important cigar clubs, the place of monthly cigar & spirits
tastings of the most important brands worldwide, the gathering
spot for the weekend backgammon session or the cigar mecca
for the uninitiated, looking for a gateway to this amazing world
- this is El Unico Cigar Lounge.
Last, bot not at all least,our concierge service has propelled us
rapidly as one of the best venues for the high class corporate
events. Personalized gift bags, cigar blends, cigar rings, event
activations, menu presentations, plus out full involvement in
any new idea has recommended us for small VIP events with
lawyer firms, banks, financial services providers etc.
Cigar Lounge
10.
11. Although we are the main face of a
centenary tradition, at El Unico we are also
up to date and follow the trends of the
contemporary. Our online shop has opened
its doors in May 2015 and since then has
become a first choice for all those too busy
to browse one of our physical shops, whilst
relying on the known quality assured by our
brand.
With a very good visibility in the online
environment proved by its ranking in
Google's most sought after key words
specific for our industry, El Unico Online
Shop represents one more path for an easy
access in the cigar world - user friendly
interface, cigar advisor instrument, weekly
or monthly promotions and a very
responsive & personalized assistance.
The online world of El Unico is not limited
by any means to the online shop, but it has
expanded its horizons to the most
important social media channels. With a
strong presence on Facebook and
Instagram, channels on Youtube and
Tumblr and a voice on LinkedIn, we put
great emphasis on being as close as possible
to our customers. Last, but not least, our
online communication is much transmitted
through our own channel via newsletter on
a monthly basis - more than 2000
subscribers informed with bilingual content
about latest trends, products and events in
the Romanian cigar environment.
Shop Online
13. Membership
Our membership program is
designed to grant our customers
bigger discounts and benefits as they
increase their total purchases on a
given period of time. Except the
discounting scheme which has an
online extension based on points
granted on purchase, our members
have a series of exciting benefits,
according to their level - Business,
Platinum or Diamond. These can
vary from extra discounts, support in
Habanos Festival trip up to free LIVE
Cigar Rolling Show for their private
event.
Apart from the free membership
system, once with the introduction of
the cigar lounge concept El Unico
presented also the paid membership
card. May you be a Rey or an
Emperador, one will have its private
cigar locker, a free cigar each month,
impressive discounts in both cigars
& drinks and, not to forget, a very
rich welcoming gift.
14. Other services
are our specialty! Cigar
clubs, VIP lounges in events, baptisms,
weddings, there is no event where we
could not fit one. This service begins
with counseling in cigar choosing and
goes all the way to the design of the
corner itself with the accessories of
your choosing, pairing with drinks and
LIVE cigar rolling shows or
Introduction in how to smoke a cigar by
a Habanos Master.
Cigar corners
15. It is important for us to give to
our customers and our esteemed
members exactly the products of
their desire. This is why, in El
Unico, one can make special
requests for all the brands we
commercialize - may it be a
special vitola non existent in our
portfolio, a limited edition of
accessories or an engraving on a
hand made object, everything is
possible! You just enjoy the
benefits and exclusivity of your
special request!
