2. “Наша цель – это приключение,
Прибыль – только следствие.”
Le Figaro Entreprises – Октябрь 20, 2003
3. L’Oréal, цифры 2006
100 летний опыт в косметическом бизнесе
19 международных марок
15.8 млрд. Евро консолидированные
продажи533 млн. Евро инвестиции в R&D
60 851 сотрудников
16% доля глобального косметического рынка
4.5 млрд. продуктов производится ежегодно
140 продуктов продается каждую секунду
6. Основная специализация - КОСМЕТИКА
98% консолидированных продаж в 2006
Косметика
98%
Дерматология
2%
7. Присутствие во всех основных
сегментах бизнеса
Уход за кожей
25.6%
Уход за волосами
24.2%
Краски для
волос
16.2%
Макияж
20.8%
Парфюм
10.5% Другое
2.7%
12. 2006: 533 миллионный бюджет (Евро)
на исследования и научные
разработки
Growth in L’Oréal’s Research & Development budget (from 1990 to 2004)
in millions of euro
90
128
91
142
92
154
93
162
94
180
95
200
96
220
97
255
98
287
99
325
00
383
01
432
03
480
469
02
2006
533
13. Raw Materials
Luxury Products
Active Cosmetics
Dermatology
Consumer Products
Professional Products
Производство
FRANCE
CANADA
USA
MEXICO
BRAZIL
CHILE
SOUTH AFRICA
INDIA
JAPAN
CHINA
INDONESIA
ISRAEL
EUROPE
These values inspire, guide and define what is different about L’Oréal A passion for adventure : Completely in touch with the needs of today’s men and women, L’Oréal is committed to the advancement of the beauty industry through constantly pushing the bounderies of cosmetics. Sustainable excellence : L’Oréal’s ongoing demand for perfection and perseverance aims to provide consumers with innovation, quality and safety. The diversity of beauty models : The group promotes all forms of beauty through the diversity of its teams, distribution channels and brands. Care for the individual : Just as every consumer commands our fullest attention, we encourage the same individual approach when helping our employees to develop their potential. Anticipating innovation : L’Oréal combines research with marketing, sensitivity with discipline, expertise with intuition, and experience with creativity.
A brand portfolio that is unique in the world The group has also chosen to focus on a limited number of star brands, all of which have global sales : L’Oréal Professionnel, Matrix, Redken, L’Oréal Paris, Garnier, Maybelline, Softsheen.Carson, Lancôme, Biotherm, Helena Rubinstein, Giorgio Armani, Ralph Lauren, Cacharel, Shu Uemura, Kiehl’s, La Roche Posay and Vichy. This brand concentration, or “non-dispersion”, is at the core of the group’s strategy. Of its 17 brands, 14 account for more than 93% of its global sales. The group’s major global brands come from three regions, namely, Europe, the United States and Asia, enabling L’Oréal to provide consumers worldwide with a portfolio of brands of diverse cultural origins that satisfy all tastes, whatever the demand. For cultures and countries across the globe : Each culture has its personal care and presentation rituals, its make-up secrets, its vision of beauty… L’Oréal draws on this diversity to provide the best response to consumers’ expectations everywhere. For the face, body and hair : To offer a comprehensive response to consumers’ aspirations, our products cover bodycare, facecare, haircare and perfumes. For women and men : While beauty is a world traditionally associated with women, L’Oréal’s care lines are increasingly devoted to the specific needs of men (Vichy, Biotherm, Lancôme, L’Oréal Paris). For all ages : Each age group has its beauty, desires and needs. L’Oréal’s formulas are adapted to the needs of aging skin and hair.
A “genetically” innovative company L’Oréal was founded in 1907 by chemical engineer Eugène Schueller . After graduating in 1904 from the Institute of Applied Chemistry of Paris, Eugène Schueller began his career at the “Pharmacie Centrale de France” where he spent three years as Chief Pharmacist, until he was selected by a former professor to lead a hair research project for a hairdresser-barber. Eugène Schueller soon realized that enormous progress could be made in the area of hair colors. While the early success of L’Oréal had its roots directly in the results of Schueller’s research, it was his vision that, nonetheless, guided the business to become what it is today. Just a few months after having been selected for this research project, Eugène Schueller decided to set up his own business and continue his research at home. It was in his kitchen that he developed the first synthetic hair dyes . The rest of his apartment was given over to demonstrating his products to Parisian hairdressers. Eugène Schueller was just 26 years old. In 1907, he filed his first patents. Until 1909, when he was able to hire employees, he did everything himself: evenings spent manufacturing, mornings selling, and afternoons delivering.
A localised production The first aim of local production is to ensure continuous and flexible supply of our products to the market. Secondly, it reflects L’Oréal’s growth strategy in emerging countries: the group often seeks to support commercial presence in distribution channels by establishing a production site, which creates jobs and contributes directly to the development of a given geographic zone. Production plants There are 42 plants worldwide. Of these 42 plants, 5 are specifically for raw and bulk materials processing , and 37 produce the finished products. The latter breakdown as follows: • 24 plants for Consumer Products • 6 plants for Luxury Products • 3 plants for Professional Products • 2 plants for Active Cosmetics • 2 plants for Dermatology Products
