2. REVOLUTIONIZING
THE ROUTINE
GO BEHIND THE SCENES TO LEARN MORE
Our interactive brand timeline brings to life the history of
T3 innovation with a sneak peek of what’s still to come:
T3 is the first to incorporate
gyroscopic technology into a
curling iron, making hair styling
faster and easier than ever before.
T3 Founder, Kent Yu, watches his
girlfriend getting ready for work and
has the idea to develop a dryer that
performs at the same level as her
other prestige beauty products.
Kent introduces the original T3
Featherweight, the first luxury hair
dryer and the first dryer infused
with the gemstone Tourmaline.
A-list stylists like Orlando
Pita try, love and endorse
the Featherweight, and their
celebrity clientele soon follow.
T3 creates digital SinglePass™
heating technology, marking a
paradigm shift for the flat iron
and styling iron categories.
T3 reinvents the dryer that started it all
with the launch of the Featherweight
2 & Featherweight Luxe 2i, featuring
advanced airflow technology with
proven health and beauty benefits.
CURLING IRON
REVOLUTION
JANUARY 2003
SEPTEMBER 2014
FEBRUARY 2004
SEPTEMBER 2012
MARCH 2004
AUGUST 2009
INSPIRED
INNOVATION
STYLING IRONS
GET SMARTER
BLOWOUT
WITH BENEFITS
TEN YEARS & COUNTING
T3Micro.com/BehindtheBrand
LAUNCH OF THE
FEATHERWEIGHT
THE “IT”
TOOL
T3 wins the first of many beauty
awards, and quickly becomes the
industry’s most awarded tool brand.
JANUARY 2006
AWARDS &
ACCOLADES
MAKING
MORE
WAVES
Whirl TRIO & Twirl 360
T3 introduces the most technologically advanced styling
tools to date. With science borrowed from NASA, precision
design inspired by a camera lens, and our award-winning
SinglePass digital heating technology, the new Whirl Trio
& Twirl 360 make it easier than ever before to style flawless
waves and curls, no matter what your skill level or hair type.
3. Stay connected at T3Micro.com/WhirlTrio
Share your looks #WHIRLTRIO
INTERCHANGEABLE WAND DESIGN
Create endless styles from defined curls
to beachy waves to full bodied waves
TOURMALINE + CERAMIC + IONIC
Advanced T3 technology for flawless, shiny,
long-lasting waves & curls—fast.
PRECISION LOCKING MECHANISM
Camera lens-inspired interlock system for
easy, secure barrel change
HEAT RESISTANT GLOVE
Highest quality meta-aramid fiber for effortless
styling from roots to ends
THREE BARRELS.
ENDLESS
STYLING
POSSIBILITIES.
Whirl TRIO
4. Stay connected at T3Micro.com/WhirlTrio
Share your looks #WHIRLTRIO
T3 TOURMALINE®
When heated, the T3 Tourmaline®
barrel emits negative ions and far
infrared energy.
IDEAL FOR:
Uniform Spiral Curls
Mermaid Waves
Defined Waves & Curls
DIGITAL SINGLEPASS™
TECHNOLOGY
Our proprietary heating technology
maintains consistent temperature
across the entire barrel for fast,
flawless styling from roots to ends.
PRECISION INTERLOCK SYSTEM
Camera lens-inspired locking
system makes changing barrels
fast, easy and secure.
HIGH HEAT RESISTANT GLOVE
Protective styling glove made of
the same high quality meta-aramid
fiber used in fire fighter suits.
TECHNOLOGY 1” STRAIGHT
BARREL
Whirl TRIOWhirl TRIO
IONIC
Negative ions help cancel static
and seal the cuticle, locking in
healthy moisture, enhancing shine
and ensuring long-lasting style.
CERAMIC
Ceramic helps evenly heat
the entire barrel and emits far
infrared energy which heats hair
from the inside out.
6. MOTION-SENSING GYROSCOPIC TECHNOLOGY
The same science used in spacecraft exploration
that detects wrist movement
1.25” TOURMALINE CERAMIC BARREL
Ionic technology + far infrared energy creates
perfect shiny waves and curls, every time
2 SPEED SETTINGS
For beginner or expert users
MID-LENGTH CLAMP
Styles all hair lengths, even layers, with ease
RELEASECLAMP YOU TURN,
IT SPINS
THE FIRST
MOTION-SENSING
AUTO-ROTATING
CURLING IRON
Twirl 360
7. The Twirl 360 is the first curling iron powered by gyroscopic technology to make
styling your hair faster and easier than ever before. Used aboard aircrafts and in
space exploration, a gyroscope, quite simply, takes its cue from a small amount of
motion to make objects rotate in a certain direction. When incorporated into a curling
iron, this technology transforms the tool into an extension of your hand so that the
barrel rotates with a simple turn of your wrist.
MID-LENGTH CLAMP
Styles all hair lengths,
even layers, with ease
WIDE, CURVED GRIP
Makes it easy to locate
and comfortable to
grip from any direction
DIGITAL SINGLEPASS™
TECHNOLOGY
Constantly measures and
adjusts the temperature
across the entire barrel for
even, consistent heat
TOURMALINE +
CERAMIC BARREL
Creates a shiny
and smooth finish
that lasts
TECHNOLOGY
Twirl 360
GYROSCOPIC TECHNOLOGY
Automatically rotates the barrel
in the same direction you turn
your wrist
GO BUTTON
Press and rotate your
wrist to activate the
gyroscopic technology
2 SPEED SETTINGS
For beginner or
expert users
5 HEAT SETTINGS
UP TO 410ºF
Allows you to set the
perfect temperature
for your hair type
8. SMALL
YET
MIGHTY
Featherweight COMPACT
ULTRA COMPACT & LIGHTWEIGHT
Folding handle for storage in even the smallest
places plus an ultra-light body
T3 TOURMALINE®
+ SOFTAIRE™
The same advanced ionic airflow technology
used in our full-sized dryers
FULL PERFORMANCE FEATURES
2 Speed/Heat Settings + Cool Shot
DUAL VOLTAGE
For the perfect blowout while traveling abroad
NEXT GEN
DRYING
REDUCING FRIZZ
INCREASING BODY
INCREASING SHINE
Featherweight Dryers
INCREASING COMB-ABILITY
INCREASING STYLE RETENTION
T3 Featherweight Dryers—from full size to ultra-compact—
are the result of years of research and development by
a team of engineering and design specialists. We know
that healthy hair is beautiful hair, and that drying hair
quickly seals in moisture and delivers long-lasting shine.
The secret? Our gentle, ion-enriched, high volume airflow
technology that we call T3 SoftAire™. T3 Featherweight
Dryers are clinically proven to be healthier than air drying
and improve the five properties of healthy hair:
9. T3 ION GENERATOR
Maximizes the amount of ions in
airflow for faster, healthier results
FeatherweightLUXE 2i
Featherweight 2
AWARD WINNING DRYER TECHNOLOGY
Voted best by beauty editors, industry insiders
and everyday women alike
T3 TOURMALINE®
SOFTAIRE™
Fast, healthy drying for even the most demanding
hair types
TOURMALINE CERAMIC BRUSH
Included 2.5" ionic + ceramic barrel brush for
enhanced body and shine
FAST = HEALTHY = BEAUTIFUL
Fast drying helps hair retain moisture for
healthy, shiny, frizz-free results
T3 TOURMALINE®
SOFTAIRE™ POWER
Advanced airflow technology dries large
sections of hair in record time
LIGHTWEIGHT & QUIET
For an effortless, luxurious drying experience
10. T3 TOURMALINE®
Saturates airflow with
negative ions and far
infrared heat
TOURMALINE
CONCENTRATOR
Directs airflow for more
precise drying
ERGONOMIC HANDLE
Angled to prevent
wrist strain
COOL SHOT
Locks in style
for a sleek
finish that lasts
ULTRA QUIET,
LONG LIFE MOTOR
Highly durable,
long-lasting motor
FEATURES & BENEFITS
9 FOOT CORD
Professional length
for ease of use
LIGHTWEIGHT
Weight-balanced
design for
effortless drying
2 SPEEDS &
3 HEAT SETTINGS
For styling all hair
types and textures
CERAMIC
Emits far
infrared energy
that heats hair from
the inside outIONIC
Quickly seals the
cuticle, allowing hair
to retain moisture
and ensuring
long-lasting style
T3 SOFTAIRE™
Generates a large volume
of gentle, ion-enriched air
for fast, healthy drying
Featherweight 2 & FeatherweightLUXE 2i
ADVANCED
DC MOTOR
Our powerful
motor is fast, yet
quiet. It’s specially
tuned to spa-
worthy decibels
for a luxurious
drying experience.
SOFTAIRE
OSCILLATOR
Our unique fan
design draws air
into the chamber
and spins it into
a soft airstream
that is gentle on
your hair.
TOURMALINE
HEATING COIL
T3 Tourmaline
works at the heat
source, saturating
the airstream with
negative ions and
infrared heat to
de-frizz hair and
enhance shine.
T3 TOURMALINE®
SOFTAIRE™
Other dryers use a high velocity airflow and high heat to dry hair, which damages
the cuticle and causes split ends, frizz and flyaways. T3 Featherweight Dryers work
differently. A specially-engineered fan generates a large volume of gentle, ion-enriched
air that exits the dryer in a wide cone shape to dry large sections of hair—fast. Negative
ions in the airflow cancel static and seal the cuticle, which helps hair retain moisture,
reduces frizz and enhances shine.
Featherweight Dryers
EVEN HEAT, WIDE
COVERAGE
The ion-enriched
airstream
evaporates water
from the surface
of your hair to dry
quickly and evenly
while delivering a
polished finish.
11. FLAT OUT
FABULOUS
Singlepass Irons
T3 SinglePass Irons take the conventional flat iron into the
realm of artificial intelligence. A microchip brain inside works
in seconds to heat up the iron, and ensure that the selected
temperature is maintained across the plates the entire time
you are styling. These precision tools were developed for
professionals who need high speed, high performance
results on the runway, on set and in the salon, for flawlessly
smooth hair with a healthy, shiny, long-lasting finish.
12. STYLING
IRONS WITH
A BRAIN
SinglePass Irons
SinglePass X
50% MORE POWER & WIDER PLATES
To straighten Long, Thick or Coarse hair—fast
TOURMALINE + CERAMIC + IONIC
Delivers a long-lasting, frizz-free, shiny finish
ADVANCED DIGITAL HEATING SYSTEM
Styles sleek, straight looks in one pass
INTUITIVE AUDIO/VISUAL INTERFACE
Remembers your optimal heat setting
13. TOTAL STYLING VERSATILITY
Styles sleek straight looks, flips and curls
in one quick pass
ADJUSTABLE TEMPERATURE UP TO 450°F
Professional grade iron for styling all hair
types and textures
FULL STYLING CAPABILITY
Full performance iron that fits in any bag for
styling on-the-go
AUTO WORLD VOLTAGE & HEAT RESISTANT CAP
For flawless hair anytime, anywhere
SinglePass
SinglePass COMPACT
SinglePass Irons
14. TEMP
TIME
HEAT UP 1ST
PASS 2ND
PASS
Other irons test their
plate temperatures in
Intervals causing heat
fluctuation, hot spots
and damage due to
over-styling
A microchip brain
inside T3 SinglePass Irons
constantly measures and
adjusts the temperature
of the plates for accurate,
consistent heat the entire
time you are styling
T3 irons straighten
and style hair in
one smooth glide with
no hot spots and no
damage, for a flawless
finish that lasts
T3 SINGLEPASS
IRONS
OVERHEAT
UNDERHEAT
T3 SINGLEPASS™
TECHNOLOGY
T3 SinglePass Irons introduce new performance levels that are unprecentented. Not only are they
lightning-fast, but they deliver results that look more alive—shinier, smoother, well conditioned and
longer-lasting than previously possible. These "styling irons with a brain" are smart, and incorporate
cutting edge T3 digital heating technology for flawless, healthy, high-gloss hair in one pass.
SinglePass Irons
T3 SINGLEPASS IRONS
OTHER IRONS
T3 commissioned a nationwide survey to tap into
the strong emotional connection women have
with their “demanding” hair (Curly, Course, Long,
Thick). There are times when women with hard-
to-manage hair embrace their natural style, and
others when they feel their hair dictates their
lives. The T3 “My Hair Rules” Survey provides
relevant data about women’s relationship with
their hair—how long they spend styling it, what
tools they use, and how their hair makes them
feel in its natural state and when straightened.
T3 “MY HAIR RULES” SURVEY
57%
feel like the
center of
attention/life
of the party
when their
hair is styled
in its natural
state
68%
have curly,
kinky or
wavy hair
75%
have to
set aside
time when
straightening
their hair
at home
78%
would
straighten
their hair
regularly
if it took
less time
72%
are likely to
straighten
their hair
for a special
event
30%
say that
the weather
forecast
influences
their hair
styling
decisions
75%
feel more
beautiful
and more
confident
when their
hair is
straightened
OF THE 1,300 WOMEN SURVEYED:
SinglePass X
Additional survey results available, including by region.
15. TECHNOLOGY
REINVENTED
Voluminous HOT ROLLERS
T3 TOURMALINE®
TECHNOLOGY
Ionic energy and far infrared heat delivers
shiny, high-volume waves that last
HIGH POWER CERAMIC PTC HEATER
Heats up in 3 minutes and styles in 15
RADIATOR CORE
High grade aluminum retains and transfers
heat evenly across each roller
VELVET FLOCKING
Grips hair and imparts a smooth, shiny finish
THE
CURL
BAR
SinglePass Styling Tools
Loved by runway and red carpet stylists for their ability
to create flawless hair fast, T3 SinglePass Styling Tools
deliver perfect waves and curls every time—from
defined spiral curls to natural beachy waves to high
volume waves. Our proprietary digital SinglePass heating
technology ensures a consistent, optimal temperature
while styling, even when heating a large barrel. The
result? Gorgeous, glamorously shiny waves and curls that
outlast the after party.
16. UNIQUE HOLLOW 1.75” BARREL
creates big, loose, polished waves
TOURMALINE + CERAMIC + IONIC
delivers a long-lasting, shiny finish
ENHANCED HEATING TECHNOLOGY
developed specifically for large
barrel irons
STYLES A PERFECT WAVY BLOWOUT
even on second day hair
RING OF
CERAMIC HEATERS
Maintains a consistent
temperature over the entire
barrel for even styling
TOURMALINE + CERAMIC
INFUSED BARREL
Seals the cuticle and
eliminates static for a
healthy, shiny finish
HIGH TEMPERATURE SHIELD
Directs uniform heat to the
barrel surface for professional
results every time
T3 SINGLEPASS™ RADIAL TECHNOLOGY:
Regular large barrel curling irons use a single, central heat plate that is ineffective at
heating the entire barrel, resulting in temperature fluctuation, waves that don't last and
damaged hair due to over-styling. The BodyWaver features a ring of ceramic heaters on the
outside of the barrel that deliver consistent heat for fast, healthy, long-lasting results.
BLOWOUT
WITHOUT THE
BLOWDRYER
BodyWaver
17. TAPERED TOURMALINE + CERAMIC BARREL
Creates natural-looking beachy waves that shine
LCD DISPLAY & ADJUSTABLE HEAT TO 450°F
Intuitive interface makes styling fast and easy
COOL TIP, STAND & HEAT RESISTANT GLOVE
For effortless styling from roots to ends
TOURMALINE + CERAMIC 1.25" BARREL
Creates everything from perfect spiral curls
to big, loose waves
THE CHOICE OF PROFESSIONALS
Pro stylist essential tool for creating runway
and red carpet looks
ADJUSTABLE TEMPERATURE UP TO 450°F
Styles all hair types and textures
Whirl
Twirl
RED
CARPET
READY
HAIR
SinglePass WHIRL & SinglePass TWIRL
18. PURE WATER FOR BEAUTIFUL
HAIR & SKIN
Did you know that chlorine is the real culprit
behind dry, damaged hair and skin? Regular
household water can contain half as much
chlorine as a swimming pool.
Using a patented formula of Tourmaline, precious
metals and minerals, T3 Source Shower Filters
remove up to 95% of chlorine to:
Improve hair health and beauty
Enhance the vibrancy and retention of hair color
Make skin less dry and noticeably softer
and smoother
BEAUTY
BEGINS IN
THE SHOWER
T3 Source
19. H
2
O
+
C
H
L
O
R
I
N
E
PURE WATER
PATENTED DESIGN
Both the T3 Source filter formulation
and design have been awarded
patents for their uniqueness.
PATENTED FILTRATION TECHNOLOGY
Through a filtration process called “Redox,” T3 Source Shower Filters transform
chlorine into harmless elements that are too large to be absorbed by hair and skin.
TOURMALINE
Improves filtration
CALCIUM
Helps with
chlorine removal
ZINC & COPPER
Convert and
remove chlorine
NSF APPROVED
T3 Source is the only line of in-shower
filters to be certified by the U.S. water
supply auditor.
Up to 95% of chlorine
Hydrogen Sulfide
(rotten egg smell)
Iron oxide (rust)
Dirt and sediment
REMOVES:
Stay connected at T3Micro.com/T3Source
Chlorine water shower
Pure water shower
CLINICALLY PROVEN HAIR BENEFITS
PROVEN SKIN BENEFITS
By removing chlorine from your shower
water, your skin will be less dry, retain
more moisture and look healthier.
Reduction
in Frizz
Increase
in Body
Increase in
Comb-ability
Increase
in Shine
T3 Source
THE FIRST
SHOWER FILTER
WITH PROVEN
BEAUTY BENEFITS
20. SINGLEPASS
COMPACT IRON
$79
SINGLEPASS X
1.5" WIDE IRON
$230
SINGLEPASS 1"
STRAIGHTENING &
STYLING IRON
$160
FUNCTION Straighten Straighten, flip, curl Straighten, flip, curl Straighten
PLATE WIDTH 1.5" 1" 0.8" 1"
T3 TOURMALINE®
• • • •
IONIC
• • • •
CERAMIC
• • • •
SINGLEPASS™
• • •
HEAT SETTINGS 5 Heat Settings to 410°F Fully Adjustable to 450°F 410°F (fixed) Fully Adjustable to 410°F
AUTO WORLD
VOLTAGE
100-240V 100-240V 100-240V
1 HOUR AUTO OFF
• •
SWIVEL CORD
• • • •
ACCESSORIES
• 2 Pro sectioning clips
• Heat-resistant
cleaning mat
• Heat-resistant
cleaning mat
• Heat-resistant cap
• Heat-resistant
cleaning mat
WHO IT’S FOR • Demanding hair
(Long, Thick, Coarse)
• Normal hair demand
• Looking for an iron
that does it all
• Travels often
• Wants compact iron
for touch ups
• Wants an iron that
goes anywhere
• Price conscious who
wants T3 Tourmaline®
performance
LUMINOUS
FLAT IRON
$99
Flat Iron Range
FEATHERWEIGHT
COMPACT DRYER
$150
FEATHERWEIGHT
LUXE 2i DRYER
$250
FEATHERWEIGHT
2 DRYER
$200
DRYING SPEED Fastest Faster Fast
T3 TOURMALINE®
• • •
T3 SOFTAIRE
• • •
ION GENERATOR
•
SETTINGS 2 Speeds/3 Heat 2 Speeds/3 Heat 2 Speeds/Heat
COOL SHOT
• • •
WEIGHT 18.5 oz 17.6 oz 13.9 oz
WATTAGE 1800 W 1800 W 1200 W
DUAL VOLTAGE 125/250 V
FOLDING HANDLE
•
WHO IT’S FOR • Demanding hair
(Long, Thick, Coarse)
• Wants top-of-the-line
T3 experiencev
• Normal hair demand
• Wants full T3 SoftAire™
experience
• Values lightweight
• May be 2ND
dryer to
a FW2 or Luxe 2i
• May travel often or
has limited space
Dryer Range
21. BODYWAVER 1.75"
STYLING IRON
$149
TWIRL 360 ROTATING 1.25"
CURLING IRON
$230
WHIRL TRIO
INTERCHANGEABLE
STYLING WAND
$230
FUNCTION Curls & waves
Defined curls to big,
full-bodied waves
Big waves, volume & flipped ends
PLATE/ROLLER
WIDTH
1.25"
1" Straight, 1.25"-.75" Tapered
& 1.5" Straight
1.75"
T3 TOURMALINE®
• • •
IONIC
• • •
CERAMIC
• • •
SINGLEPASS™
• • •
HEAT SETTINGS 5 Heat Settings to 410°F 5 Heat Settings to 410°F 5 Heat Settings to 410°F
AUTO WORLD
VOLTAGE
100-240V
1 HOUR AUTO OFF
• • •
SWIVEL CORD
• • •
ACCESSORIES • Heat-resistant cleaning mat
• Heat-resistant glove
• Heat-resistant tote
• Heat-resistant cleaning mat
• Heat-resistant cleaning mat
WHO IT’S FOR • Challenged with traditional
curling irons
• Wants uniform curls
• Collar length or longer hair
• Wants the freedom to create
infinite styles with just one tool
• Chin length or longer hair
• Changes up their look often
• Wants blowout look without
using dryer & round brush
• Needs to refresh 2ND
day hair
• Chin length or longer hair
VOLUMINOUS HOT ROLLERS
$99
SINGLEPASS WHIRL
STYLING WAND
$130
SINGLEPASS TWIRL
1.25" CURLING IRON
$99
FUNCTION Curls & waves Curls & waves Big waves, volume & flipped ends
PLATE/ROLLER
WIDTH
1.25"-.75" 1.25" 1.75" & 1.5"
T3 TOURMALINE®
• • •
IONIC
• • •
CERAMIC
• • •
SINGLEPASS™
• •
HEAT SETTINGS Fully Adjustable to 450°F Fully Adjustable to 450°F 250°F (fixed)
AUTO WORLD
VOLTAGE
100-240V 100-240V 100-240V
1 HOUR AUTO OFF
•
SWIVEL CORD
• • Detachable cord
ACCESSORIES
• Heat-resistant glove
• Heat-resistant mat
• Heat-resistant mat
• Charging base
• 8 Claw Clips
• Luxe Storage Tote
WHO IT’S FOR • Wants beachy waves
• Challenged when using a curling
iron with a clamp
• Chin length or longer hair
• Wants defined waves and curls
• Prefers a traditional curling
iron with clamp
• Collar length or longer hair
• Looking for high-volume,
textured waves
• Short on time
• Collar length or longer hair
Styling Tools Range
22. JENNIFER GEAR
TARYN WESTERKAMP
Gear Communications
39 Pleasant Street
Stoneham, MA 02180
Tel 781.279.3200
JGear@GearCommunications.com
TWesterkamp@GearCommunications.com
www.GearCommunications.com
DARYL THOMAS
Business Development
Manager
T3 Micro, Inc.
228 Main Street, Suite 12
Venice, CA 90291
Tel 424.214.1677
DThomas@T3Micro.com
www.T3Micro.com
KAROLINA BAKALAROVA
Vice President of Marketing
T3 Micro, Inc.
228 Main Street, Suite 12
Venice, CA 90291
Tel 424.214.1685
KBakalarova@T3Micro.com
www.T3Micro.com
@T3Micro
FOLLOW US FOR MORE FABULOUSPRESS SALES & MARKETING
ANTI-GRAVITY
BRUSHES
$25 each
2”, 2.5” and 3”
Tourmaline + Ceramic
barrel brushes that
eliminate frizz and
enhance shine.
VENT BRUSH
$17
Tourmaline +
Ceramic infused
vented body to
speed up dry time
and impart shine.
SOFTTOUCH 2
DIFFUSER
$30
Tourmaline-infused to
fight frizz and define
polished waves and curls
on difficult-to-manage
hair. Fits Featherweight 2
and Luxe 2i Dryers.
PADDLE BRUSH
$25
Detangle, smooth
and shape hair
with this versatile
paddle brush.
T3 SOURCE
SHOWERHEAD
$130
8 luxurious spray
settings and an
included filter that
lasts 6 months.
T3 SOURCE
HAND-HELD
$150
8 luxurious spray
settings, an extendable
hose and included filter
that lasts 3-4 months.
T3 SOURCE IN-LINE
$70
Fits any existing
showerhead. Included
filter replacement
reminder and filter
that lasts 4-5 months.
T3 SOURCE REPLACEMENT
FILTERS
$25-$30
Easy-to-install
replacement filters
that last 3-6 months.
T3 Source Additionals
