4. T3 6-Shelf Linear
October 2014
Additional + larger signage allows us
to tell the T3 brand and technology
story, create a stronger sell for key
products and establish an emotional
connection with the consumer.
• Dryer Range + Newness at top
• Flat Irons merchandised together
for the easiest shop-ability
• Double-faced FW Compact Dryer
allows us to simply swap one spot
out with the new Gyroscopic
Curling Iron when available
• Signage for T3 Dryer Range, Tri-
Barrel, T3 Source & Hot Rollers
7. The market demand for a small profile dryer is significant.
All brands participate in this segment with models that are:
- Small and portable for easy storage and travel
- Lightweight for easy handling
- Travel friendly
For consumers, size matters.
T3 has created a well designed solution.
Category Insight
8. • Ultra Compact for easy storage (70% of T3 dryers
are stored in a drawer)
• Lightweight (30% lighter than FW2)
• Folding Handle stores and travels easily
• T3 Tourmaline SoftAire ensures fast, healthy drying
that leaves hair with a shiny, salon-quality finish
• 2 Speeds & Heat Settings for drying all hair types
and to address all styling needs (high performance
dryer)
• Cool Shot
• Dual Voltage 125/250V converts voltage at the turn
of a switch (plug converter is necessary depending on
country)
• Soft Travel Tote included
• Durable Coating resists scratching
Project FW Compact
Tourmaline SoftAire™ technology in a compact design
Target Retail: $150.00
9. PRODUCT BEST SUITED WHY
Featherweight Luxe 2i
Featherweight 2
FW Compact
Veloce
Dryer Positioning
Wants top-of-the-line
T3 experience
Demanding hair
Tourmaline+Ceramic Barrel Brush
Ion generator elevates T3
experience (drying time & finish)
Allure Best of Beauty Award
Winner for Best Blowdryer & Best
Breakthrough
Wants the full T3
SoftAire experience
Normal hair demand
Includes all features and
technology that make our drying
experience luxurious and different
from competitors
2x Total Beauty Award Winner for
Best Blowdryer
Values very
lightweight and
small size over full
powered FW2
Folding handle = smaller
size = portable
Performance scaled down
in proportion to body size,
yet still contains SoftAire
and dries fast
Wants an entry
level T3 dryer
High velocity air stream
No SoftAire technology,
therefore, drying speed,
finish and noise level is
less than FW2
performance
11. The curling iron is a basic tool found in every beauty arsenal.
It is challenging to use.
The motorized curling iron concept has reinvigorated this
category with a design concept that facilitates success for
creating today’s most in-demand styles.
It is not a gimmick but real innovation, solving common
problems and delivering better results. Also, a new willingness
for consumers to give this tool another try.
The T3 marketing team has analyzed this evolving category by
researching consumer behavior and identifying opportunities to
deliver solutions that solve user frustrations and provide
improved results.
Category Insight
12. Target Retail: $200.00
Project Gyroscopic Iron
The first intuitive motorized curling iron
The first hair tool to incorporate the use of gyroscopic technology used in aircrafts and space exploration that detects
wrist movement, making the curling iron an extension of your body.
• Motorized 1.25” Barrel automates turning and eliminates awkward manual motion
• Movement detecting gyroscopic digital sensor technology changes the direction and speed of the barrel
based upon the motion of your wrist for increased control.
• Digital sensor is intuitive. Once you get used to its behavior, fumbling for the location of a left/right switch
seems primitive. Fast learning curve.
• Manage direction of the barrel by twisting right or left. You lead, it follows.
• Variable Control Sensor allows you to manage the speed: a slight turn for slow precision work or a larger turn for
quick work (once you are adept, the faster you can go).
• Single GO Button is the off/on switch. Simply release the button to stop the motor.
• Medium Length Clip accommodates layered hair types and allows for styling wide, thick sections
• Tourmaline + Ceramic Barrel reduces frizz and enhances shine
• 5 Heat Settings for all hair types
• One Hour Auto Off for worry-free styling
14. 14
1” Straight Barrel
1.25” Tapered Barrel
1.5” Straight Barrel
PROJECT TRI-BARREL
3 attachments for every look, length and type
15. The clip-less curling iron category continues to grow, significantly
both at professional and consumer levels.
Household penetration is low.
Awareness and interest continues to grow.
It’s a versatile tool that is easy to use and achieves beautiful
results.
T3 has created a unique interchangeable barrel design:
• One product creates natural looking curly and wavy styles
• highly versatile and creative
• ideal for all hair types and styles
• easy and precise as a camera lens to change out the barrels
To establish an engagement with this product and the brand and
to ensure success and satisfaction, T3 will involve the consumer
who purchases this new iron in an evolving digital relationship to
educate on the use of this tool, expound on its versatility and
inform of emerging trends.
Category Insight
16. • 3 Interchangeable Barrels for full styling versatility:
• 1” straight
• 1.25” - .75” tapered
• 1.5” straight
• “Camera-inspired” Precision Locking Mechanism allows for easy, secure barrel change
• Tourmaline + Ceramic Barrels maintain consistent heat, banish frizz and enhance shine
• 5 digitally controlled Heat Settings for every hair type and style
• 1 Hour Auto Off for worry-free styling
• Heat Resistant Organizer stores all parts for easy storage and travel
• Heat Resistant Glove enables effortless styling
• 9ft, 360° Swivel Cord provides ease of use
• Fast heat up for quick styling
• World Voltage automatically adapts to any world current (plug adapter needed)
Project Tri-Barrel
Easily connects users with the ideal tool to create trending styles
Target Retail: $220.00
17. 17
Creates uniform, defined
curls.
The same curls throughout
regardless of skill level or hair
length.
The thin barrel creates a tight
curl that lasts.
Curls also stack on top of
each other, enabling a
voluminous look.
Ideal for:
• Layered hair types who
want a uniform look
• Creating body
• Creating bouncy curls
1” Straight Barrel
18. 18
Creates a natural,
non-uniform look, made
possible by the tapered
shape.
Different waves depending
on where you begin wrapping
her hair.
Ideal for:
• All hair lengths
• Shaping bangs
• Framing around face
• Creating soft waves
• Creating undone, beachy
waves
1.25” Tapered Barrel
19. Creates wavy body and an
easy, yet stylized finish
Shapes and creates some
waves throughout,
depending on hair length
Ideal for:
• Shoulder and longer
hair types
• Enhancing body in a
natural way
• Styling flipped ends
1.5” Straight Barrel
21. T3 PR Highlights
2013:
Total T3 Placements: 327
Total T3 Impressions: 560,883,056
Total T3 Print: 168,879,024
Total T3 Online: 391,625,144
Total T3 Broadcast: 378,888
Total Nordstrom Tagged Placements: 9
Total Nordstrom Impressions: 38,145,308
2014 (to date):
T3 Impressions: 598,037,616
Already more impressions than in all of 2013!
Nordstrom Tagged Impressions:
17,166,949
22. PR Support Plan – Newness
T3 10 Year Anniversary Event – August 2014:
• 2-Day event held at the penthouse of a luxury NYC hotel
• Top Editors, Bloggers, Influential, Producers & A-list stylists will be invited by
appointment
• Focus on new Tri-Barrel, Gyroscopic Iron & Compact Dryer, with entire T3 range on
display
• Lead Stylist and model on hand to style editors and live demo tools
• Interactive Timeline featuring the T3 Story spanning 10 years
• Guests will leave with a gift bag with the 3 tools and new T3 Press Kit
• Follow up Desksides to be held in NYC & Toronto for editors not able to attend
• 10 Year Anniversary “Mini” Event held in Los Angeles for West Coast media
23. PR Support Plan – Newness
New York Fashion Week - September 2014
• Use NYFW as a “Launch Platform” for the
new Tri-Barrel and Gyroscopic Iron in the
professional stylist community
• This strategy proved extremely successful for
the Featherweight Luxe 2i, BodyWaver and
SinglePass X launch
• Seed Tri-Barrel and Gyroscopic Iron to stylist
teams prior to NYFW
• Attend runway show “hair tests” with Orlando
Pita, James Pecis and other lead stylists to
help influence the chosen show looks
• Create “Trend Reports” for editors backstage
detailing how stylists achieved runway looks
using T3 tools
Red Carpet – Fall 2014
• Seed new Tri-Barrel and Gyroscopic Iron to
team of T3 red carpet stylists
• Create celebrity “Trend Reports” for editors
24. PR Support Plan – Project FW Compact
Fashion Week Abroad Editor Mailer -
September 2014
• One week prior to Fashion Week, seek out
editors and top-tier stylists who will be
traveling abroad to Milan, Paris, or London
• Send each a custom “Fashion Week
Survival Kit” including the new Compact
Dryer, SinglePass Compact Iron, and other
travel essentials
• Include a list of stylist tips for “keeping your
hair looking fabulous while traveling”
• This strategy proved extremely successful
with editors attending NYFW (for T3
Source, BodyWaver & SinglePass X)
25. APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
KEY
EVENTS
Toronto
Desksides
Prom
Total Home
Event
Follow-Up
Desk-side
Visits
10 Year
Anniversary
Events - NYC &
LA
NYFW S/S '15
NY Desk-Sides
Toronto Desk-
Sides
Holiday
Holiday
New Year, New
You
Red
Carpet
Tribeca Film
Festival
MTV Awards
Academy of
Country Music
Awards
Captain
America
Premiere
Rio 2 Premiere
Met Ball
Cannes Film
Festival
Godzilla
Premiere
Spiderman 2
Premiere XMen:
Days of Futures
Past Premiere
Maleficent
Premiere
Dawn of the
Planet of the
Apes
Transformers 4
Premiere
Tony Awards
ESPYs
Emmy's
Teen Choice
Awards
Venice Film
Festival
Telluride Film
Festival
Teenage Mutant
Ninja Turtles
Premiere
The Giver
Sin City: A
Dame to Kill For
Guardians of
the Galaxy
Premiere
NYFW
New York Film
Festival
BET Awards
ALMA Awards
American Music
Awards The
Hunger Games:
Mockingjay,
Part 1 Premiere
Fury Premiere
The Hobbit:
There and Back
Again Premiere
Unbroken
Premiere
Long-Lead
Outreach
“Flawless Hair
for Fall"
"Mother’s Day
Luxury Gift"
pitch
"Sleek Looks for
Fall"
"Back-to-
School"
Holiday Looks
Outreach
Allure "Best of
Beauty”
Home Editor
Mailing
Holiday
Outreach
Holiday
Outreach
NYFW Abroad
Mailer
NYFW
Holiday
Outreach
NYFW Follow
Up
Trending Styles
for Spring
Trending Styles
for Spring
Tips for Stick
Straight Hair
Short-lead
Outreach/
Eblasts
Mother’s Day
Luxury Gift
Perfect Prom
Red Carpet
Trends/
How-to’s
Perfect
Wedding Day
Hair
Second Day
Summer Hair
Big Waves for
Summer
Back-to-School
New T3
Technology
Fashion Week
Abroad Mailer
Back-to-School
Fashion Week
Trends
Fashion Week
Abroad Mailer
Holiday Gift
Guides
Dry Winter
Skin/Scalp (T3
Source)
NYFW Follow-
Up
“Gift Glowing
Skin” (T3
Source)
Stocking
Stuffers: FW
Compact & SPC
Holiday Travel
Tips
“Gift Glowing
Skin”
Holiday Hair
Tutorials
New Year, New
You
Awards
InStyle
Fitness
Women’s Health
Redbook MVP
Total Beauty
Marie Claire
Elle
Good
Housekeeping
Allure Best of
Beauty
New Beauty
Bride’s
Teen Vogue
Martha Stewart
Weddings
T3 2014 PR Calendar
27. New Product Support (SPX, Spring Promo Sets, Fall 2014 Newness – Compact Dryer, Tri-Barrel and Gyroscopic Iron E-Blast,
Homepage & Featured Product Placements
• Nordstrom Social Media Promotion – Facebook, Twitter, The Glossy
Live Chats, Interviews, Tips & Tricks, etc. with T3 Hair Stylists
• T3 works with the top stylists in the industry who are available to provide valuable content whenever needed
Live Chats, Interviews, etc. with Nerida Joy, T3 Source Skin Ambassador & Celebrity Skin Expert
• Over 30 years experience, a NewBeauty Advisory Board Member & named one of the Top Facialists in the U.S. by Elle & SELF
Pinterest
• Exclusive Content (NY Fashion Week & Red Carpet), How-Tos, Videos, New Product Inspiration Pins, T3 Stylists as “Guest Pinners”
Other opportunities?
2014 Digital & Social Partnership Opportunities
T3 & Celebrity Skin Expert,
Nerida Joy
T3, NYFW & Editorial Stylist,
Anna Lyles
