Alex_Sampson_Bio
- 1. 1
Copyright © 2011 Nielsen. Confidential and proprietary.
Alex Sampson
• Born and raised in Athens, Greece.
• Bsc Bus.administration in Athens, then MSc Marketing in Stirling, Scotland.
• Passionate about the FMCG industry! Very experienced in household & personal care.
• Sales rep
• Asst. brand
manager
• Trade
marketing
coordinator,
expert in
Category
management
2000-2002:
• Product Manager
• Handled
furniture/Floor/Sweepers/
Drain/ Air care
• NPD for floor care/Polishes
(Greek factory)
• Worked for acquisition of
Bayer insecticides
• Once SCJ, always SCJ!
2002- mid 2005:
• Marketing Manager
• NPD for chewing gums,
candy, jellies & gummies
• Led a marketing team of two
• Knowledge of the Italian
market
Mid 2005-2006: 2006 - 2009: 2009 - Present
• Marketing professor
(2009)
• Economist (2010)
• Self employed
marketing
consultant (2011)
• Joined Nielsen in
Feb 2012 (re-located
to Oxford-UK)
Interests & hobbies: Internet, DYI, gadgets, travelling, reading, arts and history
• Marketing Manager
• Led a marketing team of three
• Laundry/Toilet/Drain/Furniture/
Floor/Iron aids/Bath & Kitchen/
Personal care/ Pharmacy line
• Sound knowledge of the Italian
market