2. Executive summary
Apex painting and maintenance is a company
that will do painting projects for home owners
as well as for construction companies.

3. Restoration of water damage, maintenance,
new buildings, inside and out.

4. Mission Statement
Our goal is to have customers who believe we
are the best company to meet their needs,
employees who can't think of a better place to
work

5. Our painters will always respect our customers
and their privacy wherever the job might be.

6. We pledge to always be open and fair
in our dealings with our customers.
We will strive to render the highest quality of work.

7. Service Plan
New construction services will include: Painting
interiors and exteriors
(Ceilings, walls and garage floors)

8. Waterproofing
• Decks
• Garages
• Residential roofs

9. Self-Analysis
I want to start my own business, I think I am a
good candidate to do so, given my background
in construction. (Painting and maintenance)

10. My studies in marketing will aid
me in starting a business, with
subjects such as :
• Marketing,
• Business management
• Entrepreneurship
• Financial accounting.

11. Ownership
Apex Painting and maintenance will be a Sole
Proprietorship

12. Business location
Apex Painting and Maintenance will be situated
in Durbanville and will function as an office and
warehouse

13. Only Sabre Paint Products will be
used at Apex

14. Target Audience
Prospective customers:
• Landlords
• Home owners
• Construction companies

15. Quality Painters
Only skilled and reliable painters will
be employed at Apex Painters

16. We are excited and thankful for
your interest
We appreciate your time and attention