Target audience
- 1. NATIONALITY:Western - European,Australian/NewZealandorNorthAmerican
AGE: midtwenty’sbutcan be olderor younger.
JOB: mostlikelybasedaroundacreative subjectart,music,filmmaking,etc.Mediumwage butcanbe more
if successful so mostlikelylower/middle class.
PERSONALITY:openmindedandusuallykind,investedintheirchosenjobbutunsuccessful atSportsor
strenuousphysical activities.Quiteanopencharacter/extrovertandlikestomake heropinionheard,and
makesfriendseasilydue toheroutwardfriendlypersonality.
HOBBIES: listeningtomusic, dancing,actingandpossiblyart.Fondof animalsandwildlife, Dislikeshiking
and outdooractivitieswouldprefertospendtime atcinema.
FASHION:quite fashionable,dressessmartly atall timesbutisnotstuck upor prudish.
EDUCATION:full educationfromreceptiontoA-Levels,possiblyattendeduniversitystudyingacreative
subjectof theirchoice or perhapshada brief stintinthe military.
SOCIALMEDIA: Uses Instagram,twitterandFacebook - regularlyupdatesherstatusandpostsimagesof
herself andfriends.
RELIGION:doesn’tidentifyasreligious butisrespectful andopentothe ideaof religion.
PSYCHOGRAPH:The reformer
FEMALE - BETHANY
- 2. NATIONALITY:Western - European,Australian/NewZealandorNorthAmerican
AGE: Mid - late twentiesbutcanbe olderor younger.
JOB: mostlikelybasedaroundacreative subjectart,music,filmmaking,etc.Mediumwage butcanbe
more if successful somostlikelylower/middleclass.
PERSONALITY:openmindedandusuallykind,investedintheirchosenjobbutunsuccessful at
practical problemssuchas plumbing,electricsandphysical sports.Introvertandpreferstokeep
himself reservedunlessaroundclose friendsor family.
HOBBIES: listeningtomusic,movies,possiblycomputergames.Fondof animalsandwildlife,likes
hikingandroad tripswithfriendsbutdislikescamping.
FASHION:quite fashionable,dressessmartlyforworkbutathome or withfriendsdresses more
informallyandhippiesque.
EDUCATION:full educationfromreceptiontoA-Levels,possiblyattendeduniversitystudyinga
creative subjectof theirchoice orperhapshada brief stintinthe military.
SOCIALMEDIA: Uses Instagramfrequentlyforinspirationorwhenboredbutrarelypostspicturesof
himself.
RELIGION:Born Christianbutrarelyconsidershimself Christianbutisrespectful andopentothe idea
of religion.
PSYCHOGRAPH:The reformer.
MALE - LAWRENCE
