2. CHINA STATIONERY
& OFFICE SUPPLIES
MARKET REPORT
Beijing Zeefer Consulting Ltd.
October 2011

3. INTRODUCTION
This report discusses the stationery & office supplies market in China mainly
from the following sections.
- Size of Stationery & Office Supplies Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China
stationery & office supplies market size, industry sales revenue in 2008 - 2010,
this report presents a picture of the real development of stationery & office
supplies market in China and changes in the overall market size.
- Hot Areas of China Stationery & Office Supplies Market
Based on the comparison and analysis on import in different provinces or
cities, this report points out those hot areas in China for stationery & office
supplies market deserve most attention.
- Top 10 Enterprises in China Stationery & Office Supplies Industry
Based on the comparison and analysis on top 10 leading enterprises in China
stationery & office supplies industry in terms of sales revenue, market share
and number of employees, the report shows their positions in the stationery &
office supplies market in China. Additionally, this report lists basic contact
information of the top 10 leading enterprises.
- Market Share and Market Structure of China Stationery & Office
Supplies Market
This report analyzes the stationery & office supplies market share distribution
in China by segments based on enterprises nature (leading enterprises,
foreign enterprises, state-owned and private enterprises), imports of
stationery & office supplies product and regional markets in China in terms of
sale revenue, profitability, number of enterprises and the value of imports...
The report offers data on the market shares of imported stationery & office
supplies products, foreign enterprises and enterprises in other forms. It also
offers a comparison of profitability by forms of enterprise ownership, presents
a picture of the market share of leading enterprises and the distribution of

4. major regional markets in China. In addition, the report figures out the
structure and concentration ratio of the current stationery & office supplies
market in China by means of Bain's Market Structure Classification and Index
of CR4.
- Import and Export of Stationery & Office Supplies Products
In this section, the report includes the main source countries / regions of
imported stationery & office supplies products for China and their market
shares, the domestic destinations of imported stationery & office supplies
products in China and shares for these destinations, major export destinations
(countries or regions) for Chinese produced stationery & office supplies
products and shares of these destinations, major origins of the exported
stationery & office supplies products and their shares.
- Stationery & Office Supplies Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning stationery & office supplies products generally accepted in the
stationery & office supplies industry in China, including standard names both
in Chinese and English as well as their unified code numbers.
- Major Stationery & Office Supplies Importers in China
The report lists 10 major importers for stationery & office supplies products in
China and provides their contact information such as company name, address,
website, telephone number and fax number.
- Summary on Key Statistics of the Stationery & Office Supplies
Industry in China
Based on the concise analysis on the sales revenue, number of enterprises,
total profit, total loss, total assets, return on the asset and profit margin as well
as other key statistics, China Stationery & Office Supplies Market Report
presents the current situation, the growth rate and profitability of the
stationery & office supplies industry in China.

5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................4
2.1 ANALYSIS ON THE STATIONERY & OFFICE SUPPLIES MARKET
SIZE ...........................................................................................................................4
2.2 AN OVERVIEW ON CHINESE ECONOMY................................................6
CHAPTER 3 HOT SPOTS FOR STATIONERY & OFFICE SUPPLIES
PRODUCTS ACROSS CHINA .............................................................................10
CHAPTER 4 INDUSTRY OVERVIEW................................................................12
4.1 A SUMMARY ON THE INDUSTRY............................................................12
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF STATIONERY &
OFFICE SUPPLIES PRODUCTS .........................................................................18
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED STATIONERY & OFFICE SUPPLIES PRODUCTS.................18
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................20
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................21
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................23
CHAPTER 6 THE MARKET SHARE...................................................................25
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................25
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................25
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................27
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................29
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................31
6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............31
6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................33
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6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................35
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................37
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................39
7.1 SHANGHAI M&G STATIONERY CO., LTD. ............................................39
7.2 DONGGUAN HUMEN NANLAN INTERNATIONAL STATIONERY
CO. LTD..................................................................................................................39
7.3 SHUEN DER INDUSTRY (JIANGSU) CO., LTD. ......................................40
7.4 SAKURA (FUJIAN) PACKING STATIONERY CO., LTD........................41
7.5 FOSHAN CHANGXING ALUMINUM CO., LTD. ...................................41
7.6 DONGGUAN NANLAN LIGAO STATIONERY CO., LTD....................42
7.7 FOSHAN GAOMING NEW TIMES SUPPLIES CO., LTD. ......................43
7.8 MEIBANG TOY PRODUCTS (SHENZHEN) CO., LTD. ..........................43
7.9 HUNDRED FLOWERS STATIONERY CO., LTD......................................44
7.10 SHANTOU COMIX STATIONERY CO., LTD..........................................45
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................46
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................47
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CHAPTER 3
HOT SPOTS FOR STATIONERY
& OFFICE SUPPLIES
PRODUCTS ACROSS CHINA
Figure 4 Nationwide distribution map of stationery & office supplies mfg. enterprises
above designated size across China
Heilongjiang
Jilin
<4
Inner Mongolia
Liaoning
Xinjian 4
Hebei Beijing
<4
Tianjin
Shanxi < 4 7
Ningxia Shandong
Qinghai 19
Gansu Henan Jiangsu
Shaanxi <4 Anhui 29
Tibet Shanghai
Hubei 10 40
Sichuan <4 Zhejiang
<4 203
Chongqing Jiangxi
Hunan
4 Fujian
Guizhou <4
29
1-3 1
4-6 Yunnan Guangdong 4
Guangxi
117
7-19 <4 7
20-119 20
120+ 120
Hainan
Zhejiang, Guangdong and Shanghai are the major production bases for
stationery & office supplies in China. From Jan. to Nov. 2010, enterprises
engaged in stationery & office supplies production above designated size in
the above three areas added up to 360 firms, accounting for about 75.79% of
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 16 Changes in the percentage of numbers of foreign stationery & office supplies
mfg. enterprises across China and the comparison of foreign enterprises and enterprises
of other ownership
2008 2009 2010
Percentage of foreign enterprises Changes474
in the percentage of
全国 402 475
in term s of the num ber of num bers of foreign-funded
oreign-funded 163 183 183
enterprises in 2010 enterprises
e of ownership 292
9% 12% 9%
Private 196 1% 230 1% 244rivate
1%
oreign-funded 163 183 183 nded
ctively-owned 6 41% 439% 39% 4
Others 38.53% 37 57 44
Private
61.47% 49% 49% 51%
oreign-funded 41% 39% 39%
ctively-owned 1% 1% 1%
49% 49% 51%
Others 9% 12% 9%
2008 2009 2010
Private Foreign-funded
Foreign-funded Others type of ow nership Collectively-ow ned Others
In 2010, among the 475 stationery & office supplies mfg. enterprises above
designated size across China, 183 are foreign enterprises, accounting for about
a share of 38.53% of all. In terms of the number of enterprises, the foreign
enterprises in 2010 was same with that in 2009, while a decline of 0.08% in
terms of the percentage that in 2009.
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