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Nexus USA
- 1. Nexus USA/ ebb history
NexusUSA wasfoundedin2014 as a U.S. salesandmarketingentityforaEuropeanentitywho
developedabiometricfinancial transactiontechnology. However,thattechnology’shardware
and software functionalitywasnotreadyfor marketimplementationandNexusUSA,LLC(now
dba Ebb) establishedabrandcalled“NexusSmartPay”where we completedsoftware and
hardware developmentandrefinementstosuccessfullyimplementover200 retail locationsin
westernSouthDakotawitha biometricbasedpointof sale paymentsystemthatcompleted
creditand debitcardtransactionsinadditiontoestablishingchecking/savingsaccount
withdrawal capabilitiesforongoingsubscriptionfees –e.g.healthclubmembershipmonthly
payments.
The creditcard transactionindustry’sbarrierstoentrymade scalabilityplanscostprohibitivefor
our paymentplatformtobe successful inthe financial paymentmarket. Ourvisionandthatof
our primaryinvestorinEurope agreedtopart wayslegallysowe couldpursue apivotto
establishedandgrow marketswhowelcome the use of biometricgatewaystoaccess
informationondevicesand/ornetworks. This“pivot”leadtoour rebrandingeffortswithanew
name,“Ebb”, andtransitionfromthe financial paymentcapabilitiestofocusonour software
developmentstrengthsinidentification,authentication,andauthorization(IAA)thatcouldbe
easilyappliedtothe “username andpassword”mitigationapplicationswithinthe ITsector.
Ebb’smarketfocus as a software developmententitytargetshealthcare (HIPAAcompliance
opportunities),corporate (tax preparationandfederal creditunionopportunities),andpublic
safety(lawenforcementopportunities),where we canleverage partner’s technologiesandhelp
bringout cybersecurityidentitymanagementsolutionstothe marketplace. Ourcapabilities
include achieving99.999% accuracy in our identityandauthenticationalgorithmsthatcan
maximize the potential of ourpartner’stechnologiestojointlyapproachabove notedmarkets
beyonddevice andsystemaccesstoaccessingthe specificapplicationswithinutilizingthe same
biometricdevice –e.g.fingerprint,handgeometry,optical (retinal /iris),voice,etc. Because of
Microsoft’sWindows10’sWindowsHellofoundation, we intendtofocusexclusivelyonthis
operatingsystem(OS) marketandwill accommodate otherdesktopandmobile OS
opportunitiesinthe future afterestablishingaprovencapabilityandmarketpresence.
Strategicrelationshipsand/orpartnershipsare keytoourgrowthplan. We are committedto
determiningthe potential of partneringwithlikemindedcompaniesthatwill grow andprosper
withus.