1. Signature Club Golf
Championship 2010
Sponsorship Proposal

2. Signature Club Golf Championship
INDIA’s largest amateur golf tournament
Targeted mainly at club golfers across handicaps
Close to 5000 golfers from over 20 cities and 30 of India’s biggest golf clubs
The aim of the tournament is to identify and encourage budding talent in the clubs
and recognise the best golf club in India (Most sought after trophy amongst Golf
Clubs in India)

3. Signature Club Golf over the years
2001 2002 2003-2008 2008 2009
McDowell’s Signature PMG conceptualizes Expansion of Club Golf Change in the 30 city revamped
Whiskey to decides to and executes India’s from a 5 city, 12 golf positioning of Signature Powerplay format
associate with the sport first inter-club golf club event to a 20 city, Whiskey to “Bold and including a host of fashion
of golf championship 30 golf clubs the Beautiful” shows in the regional finals

4. Neha Dhupia with Peter McEvoy at the Launch
Neha Dhupia walks the ramp for Lina Conference
Tipnis at Signature Fashion Nite VJ & Actor Sarah Jane
A look at Signature Club Golf 2009
Former Miss India Ekta Chowdhary presenting Neha Dhupia & Sarah Jane
winners of 2009 with the cup at Signature Fashion Nite

5. Signature Club Golf Championship 2010
 22 cities, 4800 club golfers
 Sept – Dec (8-10 weeks)
 All India Final at an International venue
 2010 – the 9th edition

6. 22 cities across the county & 1 in Nepal
29 clubs from 4 zones

7. The Clubs
SOUTH ZONE
25th September Mysore golf club Mysore
25th September Eagleton golf Bangalore
25th September Boulder Hills Hyderabad
3rd October Bangalore Golf Club Bangalore
3rd October Chickmanglur golf club Chickmanglur
3rd October Golf links -gonikoppal Coorg
9th October EPTA, Belgaum Belgaum
9th October Madras Gymkhana Club -Golf Annex Chennai
16th October KGA Bangalore
WEST ZONE
9th October Willingdon Sports Club Mumbai
16th October US Club Mumbai
16th October Poona Golf Club Poona
23rd October BPGC Mumbai
NORTH ZONE
16th October Rambagh Golf Club Jaipur
23rd October Classic Golf Resort Gurgaon
23rd October Lucknow Golf Club Lucknow
30th October Chandigarh Golf Club Chandigarh
30th October Army Golf Course Delhi
6th November Noida Golf Club Noida
EAST ZONE
30th October Digboy Club Digboi
6th November Tollygunge Club Kolkata
6th November Shillong Club Shillong
13th November Royal Calcutta Golf Club Kolkata
13th November Cockerel Golf Course Ranchi
13th November Beldih Club Jamshedpur
13th November Golmuri Club Jamshedpur
20th November Fort William Kolkata
20th November Bhubaneshwar Golf Club Bhubaneswar
20th November Gokarna Forest Golf Resort Nepal

8. Tournament Format
 3/4th nett stableford format
 3 Stages
 Intra Club
 Regional Finals- Inter Club
 All India Finals
 All India Finals held overseas
 Past venues
 2004 : Kandy, Sri Lanka.
 2005 : Bangkok.
 2006 : Malaysia.
 2007 : Pattaya.
 2008 : Bali.
 2009 : Phuket.

9. Signature Club Golf Championship 2010
All India Finals
Regional Finals
Intra Club Held Abroad – Neutral
4 Regional Finals at 3 Venue
Launch golf courses (Pune,
29 Intra Club events
Lucknow, Bhubaneswar) 4 Clubs compete to
Press Conference, decide the best golf club
followed by a Fashion Team Event- Club teams in India
Individuals contest
Show consisting 6 members
across 3 handicap
contest against each
categories (0-8, 9-16, 17
To be held at a Pub/Club other
– 24)
like Hard Rock Cafe
To decide best club from
Winner & Runner-up in
Face of the event each zone
each category form club
presented to media
team
Event details shared
6 members go on to
with media
represent their club at
the Regional Finals
Attended by celebrities

10. Stage 1 : Intra-Club
Exclusively for members of the respective
clubs in each of the 22 cities
Over 200 registered members per club
participate across the 3 handicap categories
The two best golfers from each handicap category
form the 'Club team' and represent the Club at the
next stage – the Regional Finals.
The purpose of an “Intra-Club” stage is to encourage participation from all club golfers and
to discourage the clubs from simply nominating a team

11. The Experience
An enjoyable, party atmosphere is created around the event, alongwith fantastic F&B
arrangements

12. Stage 2 : Regional Finals : Inter-club
4 zones, 3 Regional Finals
28 Club teams flown down to
the regional finals to compete
against team from their
respective zones
All the club teams from each region compete against each other at the Regional Finals to
decide on the Regional Champion Golf Club
The winning club goes on to represent the region at the All- India Finals.

13. The Experience
The regional finals culminates with a grand night, including
entertainment & a Fashion Show
Celebrities give away prizes to winners

14. Stage 3 : All-India Finals
Regional winners flown overseas for the All India Finals
The Four Regional Champion Golf Clubs compete
against each other to decide the “The McDowell’s
Signature Champion Golf Club of India”
To ensure a neutral venue, the All India Finals are held at a golf course abroad

15. The Experience
The event is followed by a grand dinner, where winners are
presented the awards

16. EVENT FLOW- 12 Weeks
LAUNCH PC ( Ten Days before first Event)
GOLF NON-GOLFERS
2 WEEKS PRIOR TO INTRA CLUB 2 WEEKS PRIOR TO INTRA CLUB
Pamphlet BTL Promotions at
distribution at Pubs/Clubs
clubs
BTL WINNERS/INVITES
29 CLUBS, 22 CITIES CLUB TEAMS
(6 MEMBERS) GO FOR FASHION NITES
INTRA CLUB REGIONAL
FINALS
4 ZONAL WINNING TEAMS 10 DAYS AFTER ALL ZONAL FINALS
ALL INDIA
FINALS

17. Features of Signature Club Golf Championship

18. Unique Golf Format-Power Play Golf
Played over 9 holes
Two pin positions to choose from
Risks rewarded

19. Why Power Play Golf?
 Exciting & Innovative format
 Fast paced & Competitive
 More Participation
 Buzz around the format
 Positioning for brand as Bold,
Innovative & Young

20. High on Celeb Quotient
2006-Jyothi Randhawa
2009 -Neha Dhupia at Launch Conference
2008 -Riya Sen

21. Options Face of The Event – 2010
(TBC)
Abhay Deol Jacqueline Fernandez

22. Held on the same day as the
regional finals
Top Designers & Models
Celebs & sponsors give away
prizes to golfers
Signature Fashion Nite

23. Signature Fashion Nites- 2010
3 Fashion shows
To be held at along with the regional finals at Pune, Lucknow & Bhubaneswar
Attended by golfers, media, celebrities and top socialites
Top designers showcase their talent
Celebrities & Top Models to walk the ramp

24. All India Finals
Signature Club Golf Championship 2010
Macau
Chiang Mai, Thailand
Winners from the 4 Regional Finals flown down to one of the venues
India’s best amateur golfers crowned winners of Signature Club Golf Championship 2010

25. Summing up….
Golf, Glamour, Fashion, Entertainment…

26. Sponsorship
Benefits

27. Media Benefits

28. Mass Media campaign worth over ` 2.5 Crores

29. TV PLAN
Channel Markets ACD Spots FCT
CNN IBN All India 35 234 6,690
NDTV 24 x 7 All India 35 175 5,000
CNBC All India 35 156 4,455
NDTV Good Times All India 35 316 9,020
Ten Sports All India 35 209 5,965
Zee Studio All India 35 317 9,055
Zee Cafe All India 35 163 4,655
Vh1 All India 35 406 11,600
MTV All India 35 245 7,000
Zee Telugu AP 35 92 2,635
TV5 News AP 35 184 5,270
NTV News AP 35 184 5,270
Logo presence in all TVCs
Zee Cinema HSM 35 196 5,585
Filmy HSM 35 339 9,690
Star News HSM 35 298 8,510
IBN 7 HSM 35 279 7,980
CNBC Awaaz HSM 35 140 4,000
Zoom HSM 35 200 5,710
Zee Kannada Kar 35 161 4,600
Kasturi Kar 35 321 9,180
Star Majha Mah 35 298 8,510
Zee Marathi Mah 35 129 3,705
PTC Punjabi PHCHP 35 246 7,020
PTC Chakde PHCHP 35 246 7,020
Mh1 PHCHP 35 246 7,020
Star Ananda WB 35 148 4,220
Grand Total 5,928 169,365

30. PR Campaign
Launch Press Conference
Local Coverage-Regional rounds
Media invited to all Metro venues
Press conference prior to Regional Finals & Fashion Nite
Fashion nite on Page 3

31. 2009 edition witnessed over 200 press clips worth ` 1.6 Crores, extensive TV & Online coverage

32. ON GROUND BRANDING

33. Sample Layouts
Pamphlets distributed at golf clubs

34. Event Communication
Logo presence in all event communication

35. On Course Runner Boards
4 runner boards per golf course

36. Exclusive Hole Branding

37. Other Branding
Fashion Show Backdrop
Presentation Backdrop & Side Panels

38. RIGHTS & ENTITLEMENTS

39. Promotions & Give-aways
Stall
Merchandise
Literature
Direct engagement with over 5000 Golfers
(at cost to sponsor)

40. Other Entitlements
Entitlements ASSOCIATE TOURISM
Right to invite Clients for the Regional Finals & other golf 4 Slots per 2 Slots per
events event event
Mention by Emcee during all Prize Presentation Ceremonies Y Y
Mention in Press Release being sent out after each Intra club
rnd, during RF's Y Y
Representative at Lauch Press Conference Y N
Right to giveaway prizes (for exclusive hole contest) Y Y
Passes to Regional Finals Fashion Nights 10 4
Right to run contests to invite winners for Fashion Nights/Golf
etc & meet celebs Y Y
1 Representative/Winner to be invited to All India Finals held
abroad Y Y
Link on Signature Golf Website Y Y

41. Summary
Entitlements ASSOCIATE TOURISM
Association with India’s Biggest Golf Tournament Y Y
Logo in TVC’s worth more than Rs. 2.5 Crores Y Y
Extensive Pr (across Print, Electronic & TV) Y Y
Access to & visibility at 28 of India’s Best Golf Courses
& 1 in Nepal - Right to put up Stalls, Display Products
etc Y Y
Direct Access to 5000+ top amateur golfers –
Brochures/Pamphlets can be included in giveaway bag
& details of Golfers to be shared with Sponsor Y Y
Indirect Access to 50000+ Corporate Golfers –
Posters to be displayed at the Notice Boards, Pamphlets
etc Y Y
Rub off with Fashion & Celebs Y Y
Other customized benefits can be worked out as per brand requirements

42. Associate Partnership
25 Lakhs

43. K.Akshay
Manager – Business Development
Mobile : +91-9223587358
akshay@pmgsports.org
Subhamoy Das
Manager – Business Development
Mobile : +91-982056210
subhamoy@pmgsports.org