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Influencing Customer Behavior
State City/Neighbourhood
Number of
Cars
Massachuse
tts Alston/Brigton 10
Boston-Back Bay 22
Boston-Beacon
Hill/West End 13...
State City/Neighbourhood
Number of
Cars
New
Jersey Hoboken 4
Metro North 3
Princeton 2
State City/Neighbourhood
Number of
...
• Occasional Driving plan
• Extra 50
• Extra 75
Car name Daily Price Hourly Price
Civic Cullen $65.00 $8.50
MINI Mojito $70.00 $9.50
Escape Edith $75.00 $10.50
BMW 325 Be...
Presented By: Shivam Singh
Shishir
Sourabh
Zipcar: Influencing Customer Behavior
Zipcar: Influencing Customer Behavior
Zipcar: Influencing Customer Behavior
Zipcar: Influencing Customer Behavior
Zipcar: Influencing Customer Behavior
Zipcar: Influencing Customer Behavior
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Zipcar: Influencing Customer Behavior

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Zipcar: Influencing Customer Behavior

  1. 1. Influencing Customer Behavior
  2. 2. State City/Neighbourhood Number of Cars Massachuse tts Alston/Brigton 10 Boston-Back Bay 22 Boston-Beacon Hill/West End 13 Boston- Fenway/Longwood 13 Boston-Financial District/Seaport 13 Boston- North End 13 Boston-South End 19 Brookline 21 Cambridge Central 30 Cambridge-East &Kendall 10 Cambridge West & north 12 Charlestown 1 Dorchester 1 Jamaica Plain 11 Medford 2 Somerville 15 State City/Neighbour hood Number of Cars New York Brooklyn- Cobble Hill 1 Brooklyn- downtown 1 Brooklyn Dumbo 1 Brooklyn height 2 Brooklyn-park Slope 6 Brooklyn Prospect height 2 Long Island city 1 Manhattan-lower 25 Manhattan- midtown 33 Manhattan-Upper East 14 Manhattan-upper west 18
  3. 3. State City/Neighbourhood Number of Cars New Jersey Hoboken 4 Metro North 3 Princeton 2 State City/Neighbourhood Number of Cars Washington, DC Adams Morgan 19 American University/Tenley 4 Capitol hill 10 Catedral Height/Glover Park 4 Catholic University/Brookland 1 Cleveland park 5 Cloumbia Height/Mount Pleasant 12 Downtown 7 Dupont circle 18 Farragut Square 2 GWU/Foggy Bottom 8 Georgetown 4 Howard University/Shaw 9 Logan/Tomas circle 10 U Street 3 Van Ness 6 Woodley Park 4 State City/Neighbourhood Number of Cars North Carolina UNC Chapel Hill 4 Maryland Silver spring 3 Takoma park 3 Greenbelt 2 Verginia Alexandria 1 Arlington North 11 Arlington south 2
  4. 4. • Occasional Driving plan • Extra 50 • Extra 75
  5. 5. Car name Daily Price Hourly Price Civic Cullen $65.00 $8.50 MINI Mojito $70.00 $9.50 Escape Edith $75.00 $10.50 BMW 325 Bethany $90.00 $12.50 Exhibit 3: A selection of Boston Back Bay Zipcars Exhibit 5: Zipcar Pricing by Region Daily Price Range Hourly Price Range Massachusetts $60-$90 $8.50-$12.50 North Carolina $55 $5.00 Washington, DC $59-$89 $8.50-$12.50 Maryland $59 $8.50 Virginia $59-$69 $8.50-$10.50 M-F Daily Price Range M-F Hourly Price Range S-S daily Price Range S-S Hourly Price Range $65.00-$100.00 $8.50-$12.00 $65.00-$130.00 $8.50-$16.00 New York / New Jersey Pricing
  6. 6. Presented By: Shivam Singh Shishir Sourabh

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