7. Secondary Data in Internet:-
• Readers just don’t spend as much time reading a
digital periodical as they spend reading a print one
• A good eBook can sustain the reader engagement it
needs. Still, whether it’s news, TV, or books, the
modern era’s undeniable shift towards digital content
may well lower our engagement levels overall. And
it’s tough to argue that that’s a good thing.
9. • Just like a physical magazine has its own feel and
smell, digital magazines carry an advantage unique to
its platform: interactive features.
• You can’t drop audio or video media into a physical
magazine, nor can you track analytics based on how
your readership interacts with an issue.
Secondary Data in Internet:-
10. Decision Making Towards Digital Media
As Product manager of the Company , I must choose
one following Situations:
• Focus only on print media
• Focus only on digital media
• Equal focus on print and
digital media
• More focus on print media
• More focus on digital media
11. Decision Making Towards Digital Media
Situations 1: Focus only on print media
• Printing is the strength of the company / can say a
comfort zone since last two decades
• But according to the current situational demand, we
just go with this as the dynamics are rapidly changing
12. Decision Making Towards Digital Media
Situations 2: Focus only on digital media
• Yes, as the market is changing, we should be looking
for this option
• But Only focusing on digital media and not focusing
on our core strength won’t work too
13. Decision Making Towards Digital Media
Situations 3: Equal focus on print & digital media
• This is a 50-50 equation or can be said as a neutral
decision
• But as we know that our company is already doing
great in printing, but we are way back in going Digital-
So this option won’t work too
14. Decision Making Towards Digital Media
Situations 4: More focus on print media
• The company is absolutely performing well and doing
good in the printing section
• This is our biggest Strength But Now the requirements
are different , the entire world is evolving/shifting
towards Digital Media
15. Decision Making Towards Digital Media
Situations 5: More focus on digital media
• Much needed
• Time to upgrade to this section
• Let the printing section go on
but let's focus more here for now
• The goodwill of Outlook Magazine is good to step into
this entirely different format of Game-which our
potential consumers are looking for
