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Select a business that does not have, or has a limited eBusiness platform.
Objective: Take a magazine from a publishing platform specific process, to a publishing platform neutral process.
Goal: Assess current business operations and content creation processes within the publishing process. Use analysis tools (DMADV) and (DMAIC) respectively and to apply the lessons of this exercise and best practices of lean six sigma to craft a new publishing process that is platform neutral allowing magazine to reach new audiences via new digital channels.