Enterprise Desk Research - Colors Channel

9.  Viacom a US based media company wanted to
venture in Indian market with an family
entertainment business .
 Collaborating with Network 18 they formed Colors
(Viacom 18) as a media entity launched on 21st July
2008.
 On 21st Jan 2010, colors became available on dish
network in the U.S. where it is called Aapka Colors
(your colors)

10. Owner:-

11. Raghav Bahl is
an Indian businessman best known for
his ownership of several television
channels, including TV18 India. He is
founding/Controlling Shareholder
& Managing Director of Viacom18
group.

12. CEO:-
Raj Nayak, a media
veteran and founder of
Colors, the Hindi general
entertainment channel
from the Viacom 18
stable.

13.  Tapping Untapped Market
 Increasing Brand Awareness
 Increase And Maintain High Market
Share

14.  Enter Into South Indian TV Market.
 Launch Its Own Merchandise.

15.  Serials
-Balika Vadhu

16.  Serials
-Balika Vadhu
- Na Aana Is Des Lado

17. - Madras Café

18. - Madras Café
- Bhag Milkha Bhag

22. Achievements:-
-Awarded for - Excellence in Television and
Bollywood
-Presented by - Balaji Telefilms
-First Award - 2008

23.  MTV
 Nickelodeon
 Rishtey
 Viacom 18 Motion Pictures

24.  CNN-IBN
 IBN 7
 IBN Lokmat
 TV18
 Viacom
 Network18

25. Competitors - Star plus, Sony, Zee TV
Future Plans - Career Oriented Show
For Youngster
Turnover - 5,567 million