Aquavitae is launching a new bottled seawater product called Poseidon. The product undergoes purification to provide pure drinking water. It aims to assure pure quality water for customers and invest in technology. Poseidon is priced affordably and offers health benefits as it is rich in nutrients from being sourced from deep seawater. It will be marketed through print, social media, and billboards. The target market includes daily users, families, and hotels/restaurants. Poseidon will position itself as a healthy choice to quench thirst through high quality at competitive prices.

1. PRODUCT LAUNCH
• PRESENTED BY
– Feba ann c chacko
– Aiswarya b s
– Liji joyson
– Anil krishna anathu
– Jinto shaji
– Bijin c raj

4. COMPANY PROFILE
COMPANY NAME : Aquavitae
PRODUCT : POSEIDON
TAGLINE: Utility Exceeding Expectations
LOGO:

5. VISION
To assure the purest quality of drinking
water for all our customers.
Mission
We will develop our business into a successful
enterprise by investing in people &technology. We
believe that integrity is the key to gain the respect of
the employees and the consumers throughout the
industries.

6. Objectives
• To assist, promote, encourage and support the
interests and welfare of the water industry in
all of its phases.
• To make continuous improvement of the quality
of products it delivers.
• To build strong relationships with our suppliers to
secure a preferential supply of the best quality Sea
water.
• To provide the pure bottled water.

7. ABOUT THE PRODUCT
 DSW refers to seawater at depths
equal to or greater than 200 meters.
 DWS offshore seawater passing
the continental shelf which is too
deep to be reached by sunlight.
 Our product undergoes the state
of purification process to offer you
best quality product called
Desalination process.

9. BENEFITS
BENEFITS
Cleanness &
purity
Rich in
nutrition
Cheap
alternate
Eco-
friendly

10. COMPETITORS

12. PRODUCT
• Poseidon packaged sea water
is the perfect solution for your
daily drinking purpose.
• Our product undergoes the
state of art purification process
to offer you the best quality
bottled mineral water.

13. PRICE
• The product id priced at 15/-
for 600ml bottle.
• The 1L bottle is priced at 20/-
• The 2L bottle is priced at 45/-

14. PLACE
• We have a manufacturing plant and
distillery installed at kochi where our
mineral water bottles are
manufactured.
• Supply of 10,000 ltrs of sea water per
day to Essel Desalination plant in
jamnagar in gujarat.
• Supply of 5000ltrs of sea water per
day to minjur Desalination plant at
kattupalli in chennai.

15. PROMOTION
• Distribution of free samples to
households at selected
locations in the city.
• Advertisements
• We offer free samples to all
the participants of marathon
events sponsored by our
company.

16. STP ANALYSIS
SEGMENTATION TARGETING POSITIONING

17. DEMOGRAPHIC SEGMENTATION
Variable Typical Breakdown
Age 14-60 yrs
Sex Male, Female
Family Size Young , Single & Co
Income Middle to high range disposable
income
Occupation Young professionals , Students
Education High school ,University ,
Graduation

18. INTEGRATED MARKETING COMMUNICATION
TOOLS
PRINT MEDIA
( NEWS
PAPER)
SOCIAL
MEDIA

19. INTEGRATED MARKETING COMMUNICATION
TOOLS
BILL BOARDS BUS BILL
BOARD

20. TARGETING
Consumer Market
• For daily users a mini pack of 600ml.
• The average customers (Those who will buy 2L-4L
bottled water according to their need)
• Customers who belongs to nuclear and joint family.

21. Business Market
Hotels & Restaurants
 Five star
 Three star
 Regular Hotels
 Catering service

22. POSITIONING
POSITIONING STATEMENT
“ Quench your thirst for health and wellness
with POSEIDON”
Where, We are coming as new comer and we will
follow the market follower strategy for few years but
we are not here to be a market follower, our target
would be to be the market leader someday.

23. High quality
High price
Low quality
Low price

25. PACKAGING
o Innovative packaging.
o Recyclable plastic bottles.

26. SWOT ANALYSIS
Strengths
High mineral content.
Health benefits.
Unique product.
Value.
Weaknesses
Startup company.
Limited suppliers.
Brand awareness.
Opportunities
Trendsetter.
No competitors for short
period of time.
Opportunities for expansion.
Product diversification.
Threats
Covering cost.
No barriers of entry.
Failure.

27. SALES FORECAST
To raise the necessary
cash for investment and
operations.
To establish capacity and
output levels
To acquire and stock the
right amount of supplies
To hire the required
number of people.
SALES
FORECAST

28. BUDGET
PRODUCTIO
N
58%
PACKAGING
23%
SALES &
MARKETING
10%
DISTRIBUTI
ON
9%
Sales