2. PAGE 3PAGE 2
CONTENTS
3 ACKNOWLEDGEMENTS
4 BRIGHT FUTURES OVERVIEW
5 ENROLMENT MICROSITE
6–7 OUTDOOR ADVERTS
8–9 ONLINE ADVERTS
10-11 PRINT ADVERTS
14 SUCCESS RATES
15 GMAC LAUNCH
ACKNOWLEDGEMENTS
Throughout the Bright Futures summer campaign we have worked with
many local and national organisations, of which understood the true value of
vocational-technical education and the importance of the work we continue to
do here at Stockport College.
We would like to thank the following organisations for their partnership
throughout the campaign:
MODERN-ENGLISH DIGITAL
The award-winning ad-tech agency with their creative and professional
approach in ensuring the Bright Futures campaign was successfully managed,
with engaging content and graphic design.
KEY 103
Local radio station owned and operated by Bauer Radio as part of the City 1
network
IMAGINE FM
The Independent Local Radio station based in Stockport broadcasting to South
Manchester and Cheshire in the North West of England
DEBUT ARTS ACADEMY
MERSEYWAY SHOPPING CENTRE
A large shopping centre in the heart of Stockport. Adjoining onto Mersey Square,
forming the basis of the town’s main shopping area
LITTLE MONSTER ADS
advertising solutions such as Adbikes, Advans, Adtrailers, Taxi Advertising, Bus
Advertising, Motorway Advertising, and Promotional People to capture the
imagination of a target audience.
STOCKPORT EXPRESS
The local newspaper of Stockport, England. It has a paid-for circulation of 10,000
and is published every Wednesday.
FURTHER THANKS
GMCG, GM Chamber, Inspiring Careers North West, The Apprenticeship Store.
3. PAGE 5PAGE 4
Stockport College is the largest educational establishment
We’re dedicated to delivering innovative, inspirational
education to help school leavers, adults and apprentices
achieve their career goals. It is one of our primary
objectives to ensure we enrol students into the college
from within the local community and surrounding
areas, running a recruitment campaign that is accurate,
transparent and engaging for all. Bright Futures is
of Stockport College, displaying our community
integration, business sustainability and educational
aspirations, whilst fortifying our position as the lead
for all learners.
Though the Bright Futures summer campaign we have
been able to demonstrate; our wealth of knowledge
and expertise throughout a vast majority of subject
areas, career paths and forte of current/alumni students
through case studies, the partnerships and associations
potential learners the platform to succeed academically,
professionally and socially.
BRIGHT FUTURES AT
STOCKPORT COLLEGE
ENROLMENT MICROSITE LAUNCH
STOCKPORT COLLEGE MICROSITE Enrolment Campaign
In order to make the online enrolment process as accessible, transparent and user-friendly
as possible we launched an ‘enrolment microsite’, together with its own dedicated URL
enrolstockport.co.uk. The enrolment microsite was developed to give the summer campaign a
dedicated hub to house news, events and crucial information regarding enrolment.
Throughout our physical and virtual assets including bus adverts and digital site skins we
course lists, contacts for enrolment enquires and key information on why to choose Stockport
College as an institution for technical- vocational learning.
As a college in the heart of Stockport we continuously look to engage and successfully work
with the local community and organisations. Together with Stockport Metropolitan Borough
Council we were able to direct visitors of the microsite to the National Careers Service in order
to provide information, advice and guidance on learning, training and work opportunities.
on events and activities within the college, as well as creating endless communication
opportunities.
4. PAGE 7PAGE 6
APPRENTICESHIP BILLBOARD Located Station Road, Stockport ADVAN ROUTES Cheadle/Marple College, Stockport Academy, Stockport School, Reddish Vale, Werneth School
BUS ADVERT Streetliner
BUS ADVERT Rear
OUT AND ABOUT THIS SUMMER
APPRENTICESHIP ADBIKE Cycled in close proximity to the College
creative adverts that highlighted the key messages and areas of Stockport College.
Using the various methods of advertising we successfully engaged with the local community
and the Greater Manchester area whilst creating a general hype around the brand and identity
of Stockport College.
5. PAGE 9PAGE 8
ONLINE AND IN PRINT THIS SUMMER
MEN WEBSITE Digital Site Skin
KEY 103 Sponsored Facebook Post STOCKPORT COLLEGE Instagram Post MEN Apprenticeships Sponsored Tweet
COURSE SPECIFIC SUBJECTS DUE TO LOW ENROLMENT RATES
KEY 103 Further Education Sponsored Tweet
6. PAGE 11PAGE 10
ONLINE AND IN PRINT THIS SUMMER
GEAR UP FOR A
DAZZLING CAREER
YOUR LOCAL COLLEGE IS NOW ENROLLING
FOR APPRENTICESHIPS AND COURSES IN
CONSTRUCTION, ENGINEERING, PLUMBING,
HOSPITALITY, BEAUTY AND LOTS MORE.
MEN NEWSPAPER WRAP Inside Spread
MEN NEWSPAPER WRAP Front & Back Page
CAREER DEVELOPMENT TO HELP YOU SHINE
BRILLIANT WAYS TO ACCESS HIGHER EDUCATION OR CHANGE CAREER
YOU’LL ALSO NEED A GCSE SCIENCE QUALIFICATION IF YOU WANT TO
DEVELOP SKILLS SUITABLE FOR A CAREER IN:
START AT
STOCKPORT
Find yours at www.enrolstockport.co.uk
#MyCareerStockport
MEDICAL OR HEALTH PROFESSIONS
SCIENCE
NURSING AND MIDWIFERY
HEALTH SCIENCE
ENGINEERING
SCIENCE
IT
PRIMARY TEACHING
ENGINEERING
CREATIVE WRITING
BUSINESS MANAGEMENT
SOCIAL WORK
HUMANITIES
SOCIAL SCIENCES
ONE IN FOUR UK
JOBS GO UNFILLED
DUE TO SKILLS
SHORTAGE
MECHANICAL
ENGINEER
Starting salary:
£22,000 + per year
BIOMEDICAL
SCIENTIST
Starting salary:
£14,000 + per year
MAKE A BRIGHT MOVE AND GET IN TOUCH
VISIT: www.enrolstockport.co.uk PHONE: 0300 300 0090 EMAIL: enquiries@stockport.ac.uk
TEXT: STOCKPORT with your query to 60081
Stockport College, Town Centre Campus,Wellington Road South, Stockport, SK1 3UQ
CHOOSE YOUR
CAREER PATH
Now’s the time to choose your
path for the future. Whether
it’s construction, hospitality,
performing arts, engineering or
one of the many other routes
job you want.
HOW TO APPLY
Applying for an apprenticeship,
WHEN TO ENROL
We’re enrolling right now
for most of our courses. Our
DATES FOR YOUR DIARY 2016
ENROLMENT DAYS: ENROLMENT DAYS: OPEN DAYS:
18 AUGUST (A2 Results day)
19 AUGUST
22 AUGUST
23 AUGUST
24 AUGUST
25 AUGUST (GCSE Results day)
26 AUGUST
30 AUGUST
31 AUGUST
1 SEPTEMBER
2 SEPTEMBER
3 SEPTEMBER
25 AUGUST (GCSE Results day)
3 SEPTEMBER
Find yours at www.enrolstockport.co.uk
#MyCareerStockport
ENROL NOW
SCHOOL OR COLLEGE LEAVER? IT’S TIME TO SHINE
WE OFFER APPRENTICESHIPS IN:
STAND OUT ON THE JOBS MARKET WITH AN APPRENTICESHIP
BRIGHT
FUTURES
Find yours at www.enrolstockport.co.uk
#MyCareerStockport
MOTOR VEHICLE
ENGINEERING
CONSTRUCTION
PUBLIC SERVICES
SPORT AND LEISURE
HAIR AND BEAUTY
CATERING
PLUMBING
ELECTRICAL INSTALLATION
PAINTING AND DECORATING
MEDIA
PHOTOGRAPHY
PERFORMING ARTS
GRAPHICS
2015 WAS THE BEST
EVER YEAR FOR
BRITISH BUILDERS
BRICKLAYER
Starting salary:
£16,000 + per year
(39 hours/week)
ENROL NOW FOR MAXIMUM
STANDOUT ON THE JOBS MARKET
Yo
•
•
• Lo
Y
the ne
#MyCareer
Stockport
VOCATIONAL
COURSES AND
APPRENTICESHIPS
FOR ALL AGES
ACCESS
COURSES TO GIVE
YOU A RECOGNISED
QUALIFICATION FOR
EMPLOYMENT
A WIDE RANGE
OF HIGHER EDUCATION
COURSES RANGING
FROM HNC TO
DEGREE
Looking to learn a trade, get access to further education or take your higher education
even further? Then it’s not too late to enrol on a course at Stockport College and study:
to get you the job you want in everything from construction to hair and beauty.
BRIGHT FUTURES START AT STOCKPORT Find yours at www.enrolstockport.co.uk
PHONE: 0300 300 0090 EMAIL: enquiries@stockport.ac.uk TEXT: STOCKPORT with your query to 60081
BRIGHT
FUTURES
START AT
STOCKPORT
STOCKPORT EXPRESS NEWSPAPER Quarter Page Advert
ENROLMENT POSTCARD A5 Double Sided
7. PAGE 13PAGE 12
ENROLMENT ROADSHOW
College
Opening
Hours
Enrolment
Enquiries
0300 300 0090
24/7 Enquiries
www.stockport.ac.uk
Thursday 18 August 09:00 - 16:00 08:00 - 17:00 24 hrs
Friday 19 August 09:00 - 16:00 08:00 - 16:30 24 hrs
Saturday 20 August 24 hrs
Sunday 21 August 24 hrs
Monday 22 August 09:00 - 16:00 08:00 - 17:00 24 hrs
Tuesday 23 August 09:00 - 19:00 08:00 - 19:00 24 hrs
Wednesday 24 August 09:00 - 16:00 08:00 - 17:00 24 hrs
Thursday 25 August 09:00 - 19:00 08:00 - 19:00 24 hrs
Friday 26 August 09:00 - 16:00 08:00 - 16:30 24 hrs
Saturday 27 August 24 hrs
Sunday 28 August 24 hrs
Monday 29 August 24 hrs
Tuesday 30 August 08:00 - 16:30 08:00 - 19:00 24 hrs
Wednesday 31 August 09:00 - 16:00 08:00 - 17:00 24 hrs
Thursday 1 September 09:00 - 19:00 08:00 - 19:00 24 hrs
Friday 2 September 09:00 - 16:00 08:00 - 16:30 24 hrs
Saturday 3 September 10:00 - 14:00 10:00 - 14:00 24 hrs
Sunday 4 September 24 hrs
STOCKPORT COLLEGE
Enrolment Dates 2016
ALUMNI STEVEN BRIGHTENS UP OLYMPICS
RESULTS DAY BRINGS BRIGHTER FUTURES
KEEPING ACTIVE AT STOCKPORT COLLEGE
DEBUT ARTS ACADEMY REACHES NEW HEIGHTS
Steven Swanborough is a former student of Stockport College, and
since competing his BA (Hons) course in Moving Image he has gone
household names, including the likes of Sony, PlayStation, JD Sports,
The Saucy Fish Co. and for the BBC and BBC Sport. This summer his
art and design work was viewed by millions, being displayed across
the internet, television, and the promotional material of the Rio
Olympics. Steven initially posted the design on his Instagram page
stating:
At Stockport College we are proud to announce and
congratulatethe324learnersthathaveachievedadistinction
grade at the end of the year, however the celebrations do
not stop there. Across our various courses we have received
an outstanding amount of vocational results, with 19 of our
their Level 3 extended Diploma, gaining a Triple Distinction*
(equivalent to 3 A grades at A Level).
The girls told us that no matter how they became involved
withStockportCollegeandDebut, beitbyarecommendation
from a friend like Rebecca, or being brought to the dance
studio by her mum for the past 17 years like Jasmine, they
have all had the experience of a lifetime at Debut Academy.
With aspirations to start a career on the West End, take to
the seas performing on World Cruises, or opening their
College and Debut Academy was the platform they needed
to succeed in their future in performing arts.
accomplishments in our sporting ventures. One of the success
stories from this year involved Luke Connor, a recent motor vehicle
student at Stockport College who played a vital role in the Amateur
Boxing Club. Luke was not only regarded for putting Stockport on
the map for an institution that supports our students ambition
to succeed in sport, but he also won the national England Boxing
three judges on the day.
During the Stockport College enrolment roadshow there were a number of instances of advertising campaigns and engaging
activities within duel locations, for example; as well as being situated outside Merseyway shopping centre with Key103 we also
had a presence outside Stockport College.
We pride ourselves as being an educational institution that is highly regarded by the local community and in turn are continually
looking to give something back.
8. PAGE 15PAGE 14
The Greater Manchester Apprenticeship
Company launches online portal to get
students on the career ladder
Today sees the launch of a new online apprenticeships
portal from the Greater Manchester Apprenticeship
Company (GMAC), designed to support and inspire
students on their journey to an apprenticeship.
portal will be exclusively available to students at Stockport
College and the other nine members of the partnership,
providing them with 24-7 support and access to a range of
resources including help building a CV, video-based mock
interviews, tips from employers and a hub of live vacancies
in the region. The tool will integrate with the partners’ own
virtual learning environments providing seamless support
for students planning their next steps.
The GMAC partnership, which launched in June, is a new
collaboration between nine colleges from the Greater
Manchester Colleges Group (GMCG), and leading training
provider The Skills Company. Funded through the Greater
Manchester Apprenticeship Hub City Deal programme on
behalf of the GMCA, the partnership aims to contribute
to GM’s Apprenticeship Strategy to drive the quality and
volume of apprenticeship opportunities through the
provision of excellent support and advice to young people.
support learners across the partnership as they consider
their next stage of training or education, showcasing
apprenticeships as a great way to get ahead in the
career stakes.
Simon Andrews, Principal of Stockport College said:
“The opportunities available in Greater Manchester right
now are extraordinary, and it is more important than ever
that students and employers take advantage of this.
students even more support to pursue their chosen career.
We want our students to explore the portal and see where
apprenticeships can take them.”
Theresa Grant, Head of Skills & Employment for Greater
Speaking at the event, she said: “An apprenticeship is
By taking on an apprenticeship you can learn vital skills,
yourself up for a successful and satisfying career and
I am pleased to see this unique collaboration of Greater
Manchester providers working together to launch the
superb “THIS IS ME” site for students.”
THIS IS ME is exclusively for students at Stockport
College and the partnership’s other learning providers.
For more information about the portal and GMAC
contact the project lead Helen Hawxwell (gmac@
apprenticeshipgrowth.co.uk @ThisismeGMAC
on Twitter & Instagram.
GM PROVIDERS
LAUNCH EXCLUSIVE
APPRENTICESHIP
SUPPORT
LEARNER SUCCESS DATA Academic Year 2015/16
