This portfolio document contains summaries of print, TV, and web advertising campaigns created for several brands. The campaigns were led by Ahmed Onasanya as copywriter and other collaborators as art directors. One campaign was for Cafe Neo and included a TV ad showing a man relaxing at the cafe, getting inspired, and leaving in a better state. Web concepts for Cafe Neo focused on escaping everyday stress at their cafes.

1. PORTFOLIO
O2 Academy

2. BRANDS
• BIC BIRO
• SPECTRANET
• TOYOTA BRAKE PADS
• CAFÉ NEO

3. LONG LASTING IMPRESSIONS
Print ad campaign for Bic Pens
Ahmed Onasanya
Copywriter
Ayodeji Elegba
Art Director

4. INSPIRED
Print ad campaign for Bic Pens
Ahmed Onasanya
Copywriter
Ayodeji Elegba
Art Director

5. ENJOYTHE BEST OF BOTH WORLDS
Print ad campaign for Spectranet
Ahmed Onasanya
Copywriter
Deji Afe
Art Director

6. QUALITY BREAK PADS IS OURTHING
Print ad campaign forToyota brake pads
Ahmed Onasanya
Copywriter
Ayodeji Elegba
Art Director

7. ESCAPETO NEO
Print ad campaign for Café Neo
Ahmed Onasanya
Copywriter
Ope Odusola
Copywriter
Ope Odusola
Art Director

8. Man walks into a shop through door looking scruffy and falls asleep
inside
He gets up from a makeshift bed and walks towards a fridge to get a
drink looking a bit relaxed
As he walks away from the fridge, a couple of baristas emerge
backing him tending to the coffee machine
He walks away from them towards a small center table in the center
of the room where he woke up from, and behind him are others preparing
(cleaning and dusting) the interior for customers
He sits on the chair and he gets served with a cup of coffee and snack
Now his beards have been trimmed, his outfit better looking
He makes small talk with a man sitting right in front and he starts scribbling
ideas on a piece of paper, after the man walks away.
He leaves through the door with a smile and a look way better than
when he went in.
The camera tilts to above door and shows Café neo with pay off Escape to Neo
ESCAPETO NEO
TVC campaign for Café Neo
Ahmed Onasanya
Copywriter
This concept is based on the insight that
coffee shops are inspiring, and that
ideas are borne out of escaping from
everyday stress in an environment with
the right amount of sound.

9. ESCAPETO NEO
Web series for Café Neo
Ahmed Onasanya
Copywriter
This concept is based on the insight of
escaping from everyday stress in an
environment with the right amount of
sound at a coffee shop.
So we use the relationship between a
therapist and his patient to mirror the
café neo customer relationship.
Click to listen

10. AnotherTime lapse to ease the stress