Smart Digital Shoes Marketing Research

1. Implementing a New Line of Smart Shoes?
Abstract: The proposed study will explore a new type of smart shoe able to monitor – in real-time – speed, pace, GPS track, time on the
ground, The study aims to Launch new wearable health device have defined as Smart shoes which lately referred to as intelligent shoes
or computer-based shoes.
Introduction: Smarts shoes defined as type of (Wearable Health Devices) WHD, that provides comfort, convenience, and fitness tracking
Hence, Smart Shoes are capable of recognizing and recording data from day-to-day activities by the user. Such smart shoes are designed
with sensors, vibrating motors, GPS, wireless systems, and various other sensors for the comfort and benefit of the wearer.
Literature Review: Identifying the gaps and needs of athletes in the projected model. Firstly, Smart shoes will be capable of energy
harvesting when the user is walking, running, dancing, or carrying out any other similar activities, which can be used to charge portable
devices (like mobile). Secondly, IT has Wi-Fi-that allows it to get connected to smartphones or any device on a cloud, Thirdly, It could
determine the walking pattern of the user that can be further used for detecting any injury or disorder. Finally, Its capability of adjusting
the size by using pump-up technology as per the user’s comfort.
Research Design and Methods: The study will employ a mixed-methods research design (Qualitative & Quantitative)
Primary research: By surveying potential customers to understand their needs and wants for a new type of smart shoes. We could also
interview fitness experts and running coaches to get their input on the product concept, we may interview with tech, telecom even
companies to find the needed and available solutions for the smart shoe. Secondary research: We could learn more about the existing
market for smart shoes, the competitive landscape, and the latest trends in fitness technology, Moreover, review academic researches on
the benefits of using wearable devices to track fitness activity, save energy, learning the usage of IOT "internet of A Thing" and how we
can benefit to improve running sport Athletes health and performance, Allocate unrecognized green resources.
Data Sources:
►Customer Surveys
►Expert Interviews
►Industry Reports
►Academic Research
►Sample questions for customers
1
Questionnaires:
►What are your biggest pain points when running?
►What features would you like to see in a new type of smart shoe?
►How much would you be willing to pay for a new type of smart shoe?
►What are the latest trends in fitness technology?
►What are important features in a new type of smart shoe for Athletes?
►What are some of the challenges that we would need to consider when developing and
launching a new type of smart shoe?
References:
► https://www.sportsbusinessjournal.com/Daily/Issues/2017/01/09/Technology/sensoria-vivobarefoot-partner-on-iot-enabled-shoe-to-promote-healthier-
running.aspxWhat features would you like to see in a new type of smart shoe?
► https://www.researchgate.net/publication/349964063_Walking_pattern_analysis_using_deep_learning_for_energy_harvesting_smart_shoes_with_IoT

2. Product/service concept: A new type of smart shoe able to monitor – in real-time – speed, pace, Rythem, GPS track, foot
landing technique, time on the ground, wearable devices have revolutionized Smart shoes which lately referred to as intelligent
shoes or computer-based shoes. They are capable of recognizing and recording data from day-to-day activities by the user.
Such smart shoes are designed with sensors, vibrating motors, GPS, wireless systems, and various other sensors for the
comfort and benefit of the wearer. The smart shoe is the type of (Wearable Health Devices)WHD, that provides comfort,
convenience, and fitness tracking. Hence smart shoes can be considered as one of the most useful innovations in the field of
wearable devices. In this paper, we propose a unique system, in which the smart shoes are capable of energy harvesting
when the user is walking, running, dancing, or carrying out any other similar activities. This generated power can be used to
charge portable devices (like mobile) and to light up the LED torch. It also has Wi-Fi-that allows it to get connected to
smartphones or any device on a cloud. The recorded data were used to determine the walking pattern of the user (gait
analysis) using deep learning. This gait analysis can be further used for detecting any injury or disorder that the shoe user is
suffering from. One more unique feature of the proposed smart shoe is its capability of adjusting the size by using inflatable
technology as per the user’s comfort. Finally, These are all important metrics to monitor natural running and reduce risk of
injury,” .
Primary research: We could conduct primary research by surveying potential customers to understand their needs and wants
for a new type of smart shoe. We could also interview fitness experts and running coaches to get their input on the product
concept, we may interview with tech, telecom even companies to find the needed and available solutions for the smart shoe
Secondary research: We could conduct secondary research to learn more about the existing market for smart shoes, the
competitive landscape, and the latest trends in fitness technology. We could also review academic research on the benefits of
using wearable devices to track fitness activity, save energy, learning the usage of IOT "internet of A Thing" and how we can
benefit to improve running sport, improve, innovate and usage of unrecognized green resources.

3. Abstract Purpose – The purpose of the study is to investigate the use of social media as a new investigative tool in marketing research.
Design/methodology/approach – The paper’s approach is an analysis of the existing social marketing literature and industry practice in
marketing analysis.
Findings – The market research profession has been affected by developments in social media. First, some of the traditional research
methods suffer from changes in consumer communication patterns. As social media supplant communication methods such as telephony
and even email, researchers have diminished capacity to reach consumer subjects. As a result, the social media have spawned a number
of research techniques that overcome the problems that have started to affect the old techniques.
Research limitations/implications – The article reviews the state of market research and its efforts to remain effective. The major new social
media based market research techniques are described as well as their strengths and weaknesses. One limitation of the study is the
focus on published research techniques. The study does not address recorded techniques that may be used in practice.
Practical implications – Social media have reduced the effectiveness of traditional market research techniques. Marketers can overcome
that effect by employing some of the social media related techniques that have become available.
Originality/value – To date, few, if any, academic studies have been done that assess the impact of social media on the use of market
research techniques. The study draws conclusions that may aid practitioners in maintaining successful marketing research techniques.
Keywords Market research, Social media, Law, Techniques Paper type Literature review