Afterburner Inc. brings insights on leadership and teamwork learned in the military to your company. We offer programs and training in a wide variety of subjects, including business execution strategy and leadership development. This webinar touches on the effectiveness of adding Briefing to your business plan. The most commonly missed step of any mission is the Brief. This is where teams get the final alignment before they begin to execute their plans. Skipping this step will hurt your team down the road but when the Brief is done correctly, the team will start the mission aligned and set up to succeed. The Overlooked Art of Briefing webinar is presented by Joel "Thor" Neeb, President of Afterburner. Learn more about us at: http://www.afterburner.com/

2. The Overlooked Art
of Briefing
[Flawless Execution Webinar Series]
The Session will Begin Shortly!

3. Joel “Thor” Neeb
@JoelThorNeeb
Webinar Host

4. • President of Afterburner
• USAF F-15 Mission Commander
• U.S. Presidential Escort Missions
• Air Force Academy Graduate
• M.S. Aerospace Science / MBA from UT
• Instructor Pilot of the Year at USAF Training HQ
• Embedded with Silicon Valley Tech Company in 2015
Joel “Thor” Neeb Atlanta, GA

5. FLAWLESS EXECUTION CYCLE
PLAN BRIEF
EXECUTEDEBRIEF
WIN!

6. 21-YEAR CLIENT AVERAGE
6.85
PLANNING
3.73
DEBRIEFING
5.01
BRIEFING
7.93
EXECUTING

7. Why Brief?
• Transition from planning to Execution
• Connect strategy to activity
• Compel the team to accountable
execution
• Build a Common Mental Model
• Improve performance

8. What is a Brief?
• Not another meeting
• Process to communicate key plan details
• Final alignment – like a “starter gun”

9. How to Prepare
• Setting: Same place, same time, schedule
for 15 minutes
• Preparation: Slides, handouts, key
stakeholders invited, phone conference set
up

10. Brief the Scenario
Restate the Mission Objective
Identify Top Threats and Resources
Execute the Final Plan
Flexibility and Contingencies Plan
Review
B
R
I
E
F
B. R. I. E. F.

11. Brief the Scenario
• The “Big Picture”
–Alignment to strategy
–The “Why”
–Provide context
• Take at least three minutes here!

12. Restate the Mission Objective
• Clear, measurable, achievable, and
supports the High Definition Destination
• Post Mission Objective clearly in a
dominant place in your work environment

13. Identify Top Threats and Resources
• Top Threats
–Create a sense of urgency to act
–Confidence in plan
–Remind team to alert you of new
Threats during execution
• Top Resources

14. Execution of the Final Plan
• Who does What by When
• Each detailed Course of Action is
reviewed
• Clear roles and responsibilities
–One person for each task!

15. Flexibility and Contingencies Review
• Key to agility during execution
• Review contingency plan triggers
• Build confidence in the team members
that are still wondering “What if?”

16. Rules of Engagement
• 15 minutes max!
• No questions until the end
• Use visual aids

17. Team: Sales Leaders
Champion: CEO - Murph
Ace: Thor

18. Strategic Alignment
Create a new execution rhythm for our
widget sales teams that drives healthier
pipeline and removes end-of-quarter flail.
This will allow teams to work smarter, not
harder and our business will grow and
become more predictable.

19. • Develop and deploy a standardized process to
achieve qualified pipeline at 3x revenue forecasted for
Q2 by March 31st, 2016
Qualified = assessed by sales leader
Tactical Mission Objective

20. Top Threats / Available Resources
Top Threats
1. Sales team roles poorly
defined
2. Lack of strong pipeline in a
slow quarter
3. Current quarter distractions
4. Lack of clear forecasting
5. Lack of ops support
Resources
1. VP of Sales
2. Sales team training
3. Pipeline inspection
meetings
4. Out-quarter pipeline
dashboard
5. Spiff for pipeline
achievement

21. WHO WHAT WHEN
Murph Mission Briefing to entire sales team, release SPIFF January 25th
Sandra Create out-quarter pipeline dial in Salesforce January 27th
Gomez Identify best practices and pockets of success February 2nd
Gomez Create new standards for pipeline creation February 10th
Joe Release training syllabus for best practices February 14th
Charles Conduct first pipeline inspection sessions February 14th, weekly
Ansley Identify pipeline gaps and assign mentors February 28th
Thor Lead “Success stories and challenges” session March 1st
Thor Debrief Mission April 7th
Final Plan

22. Flexibility — Contingencies
Trigger / Action Matrix
CONTINGENCY TRIGGER ACTION
Lack of strong inbound <80% Qualified Leads Quota
Implement outbound referral
plans
Lack of Ops support Safety stock inventory levels Murph – engage with Ops Leaders

23. Ready, HIT IT!

24. Lets Connect!
Joel “Thor” Neeb
thor@afterburner.com
Afterburner.com
Office: (404) 835-3500
[Flawless Execution Webinar Series]

25. Questions from the
Audience
@AfterburnerInc Afterburner
[Flawless Execution Webinar Series]