The document contains information about advertisement specifications and rates for a magazine called Phong Cách - Harper's Bazaar. It specifies the page sizes, dimensions, and rates in Vietnamese dong (VND) per unit for advertisements in the magazine. The rates are subject to a 10% VAT and take effect on January 1st, 2012.

1. Specialpositionsnotnotedaresubjecttoa20%surcharge.Ratesaresubjectto10%VAT.Rateseffective1stJan2012.Unit:VNDmillion
11 Đoàn Văn Bơ Street, Ward 12, District 4, Hồ Chí Minh City, Vietnam
Tel: (84–8) 3826 6999 Fax: (84–8) 5404 6462 www.sunflowermedia.com.vn
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C2 & P3 Cover 2 and Page 3
x Live area: 440 x 270mm
x With bleed size: 464 x 294mm
x Text safety area: 400 x 260mm
P4 P5 Page 4 and 5
x Live area: 440 x 270mm
x With bleed size: 464 x 294mm
x Text safety area: 400 x 260mm
P6 P7 Page 6 and 7
x Live area: 440 x 270mm
x With bleed size: 464 x 294mm
x Text safety area: 400 x 260mm
P8 P9 Page 8 and 9
x Live area: 440 x 270mm
x With bleed size: 464 x 294mm
x Text safety area: 400 x 260mm
P10 P11 Page 10 and 11
x Live area: 440 x 270mm
x With bleed size: 464 x 294mm
x Text safety area: 400 x 260mm
P12 P13 Page 12 and 13
x Live area: 440 x 270mm
x With bleed size: 464 x 294mm
x Text safety area: 400 x 260mm
P14 P15 Page 14 and 15
x Live area: 440 x 270mm
x With bleed size: 464 x 294mm
x Text safety area: 400 x 260mm
C3 Cover 3
x Live area: 210 x 270mm
x With bleed size: 232 x 294mm
x Text safety area: 200 x 260mm
C4 Cover 4
x Live area: 210 x 270mm
x With bleed size: 232 x 294mm
x Text safety area: 200 x 260mm
1/1 Full page
x Live area: 210 x 270mm
x With bleed size: 232 x 294mm
x Text safety area: 200 x 260mm
1/1 Facing Contents Credits
x Live area: 210 x 270mm
x With bleed size: 232 x 294mm
x Text safety area: 200 x 260mm
2/1 s Double Page Spread
x Live area: 440 x 270mm
x With bleed size: 464 x 294mm
x Text safety area: 400 x 260mm
1/1 Facing Editor’s Letter
x Live area: 210 x 270mm
x With bleed size: 232 x 294mm
x Text safety area: 200 x 260mm
Generally on the last Monday of the month
NUMBER OF INSERTIONS
Rate Card 2012
5% 10% 15% 20% 25% 30% 35%
1–3 4–6 7–9 10–12 13–19 20–29 30–39 40–50
157.00 157.00 157.00 157.00
146.00 146.00 146.00 146.00
136.00 136.00 136.00 136.00
128.00 128.00 128.00 128.00
122.00 122.00 122.00 122.00
118.00 118.00 118.00 118.00
111.00 111.00 111.00 111.00
56.00 53.00 50.00 48.00
111.00 111.00 111.00 111.00
71.00 71.00 71.00 71.00
67.00 67.00 67.00 67.00
51.00 48.00 46.00 43.00 41.00 38.00 36.00 33.00
92.00 87.00 83.00 78.00 74.00 69.00 64.00 60.00
HCM City: 78%
Hà Nội: 20%
Đà Nẵng: 1%
Cần Thơ: 1%
No magazine in the field has a tighter focus on fashion and beauty and is accepted
with more authority than Harper’s Bazaar. We provide it all with both elegance and wit.
Harper’s Bazaar is first and foremost the exclusive club of style and chic,
and our readers expect nothing less
“WHERE FASHION GETS PERSONAL”
IncomeGroup
BY URBAN REGION
BY MARKET POSITIONING
The Readers
Age20 30 40 50
A
C
D
B
Circulation
Phong Cách – Harper’s Bazaar has an average circulation
of 20,000 copies per issue.
The Magazine
Products introduced in Phong Cách – Harper’s
Bazaar are guaranteed to be considered luxurious
and stylish to meet the demand of its readers, the
successful Vietnamese women.
In–depth articles on international and
Vietnamese fashion, beauty and lifestyle trends are
featured in the magazine.
From top quality design to high quality printing
paper, Phong Cách – Harper’s Bazaar will be the
collector’s item which readers will flip through for
many months or even years. Phong Cách – Harper’s
Bazaar holds a unique position in the women’s
fashion and beauty industry in Vietnam.
• Harper’s Bazaar, while not the world’s largest
fashion and beauty title (by circulation), is
however the world’s most prestigious fashion
and beauty title
• 33 international editions
• Phong Cách – Harper’s Bazaar is a high – profile
magazine for high – profile Vietnamese women.
The Bazaar woman is successful, sophisticated
and satisfied with her achievements both in her
personal life and her career
• Over 70% of readers fall into the age group of
30 to 45 years
• 100% live in major urban areas
• Targeted readers fall in the A and B income groups
Liên hệ quảng cáo:
Công ty Cp truyền thông và phá triển dịch vụ trực tuyến Adviet
Địa chỉ: Lô III – 2/09, 151 Nguyễn Đức Cảnh, P.Tương Mai, Q.Hoàng Mai, Hà Nội.
Website: adviet.vn
Email: info@adviet.com.vn
SĐT: 0904 85 2299/ 043 628 5623