An eCommerce store’s sales can plummet for many reasons and your eCommerce store design could be one of the biggest culprits. You need to develop a website that is visually appealing, has a good user interface, and is optimized to increase conversions. Given below are the 5 Pillars for any eCommerce Website Design to have skyrocketing sales.

2. An eCommerce store’s sales can plummet for many reasons and your eCommerce store
design could be one of the biggest culprits. All your marketing efforts will amount to
nothing if your eCommerce store is not ready to convert its visitors into customers.
One of the easiest ways to make things right is by regularly studying the
competition and take a note of their strong points and identify which are the areas
that will need improvement.
Given below are the 5 key aspects essential for any eCommerce Store Design to have
skyrocketing sales:

3. If your eCommerce design doesn’t have quality images it will leave a bad
impression on your site visitors. If the images were taken in low light conditions,
make sure you adjust their brightness. If your images are getting pixelated you
must re-shoot the products with a good quality dslr camera. If you have some
extra budget, go with a professional photographer. It may shoot up your budget
but it will consolidate your impression as a professional seller. Here’s a banner
which has some really nice product images.
You can read here on how to take professional quality product pictures with an
iPhone
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4. You will have to choose the right color theme for your eCommerce store design. If
you notice carefully, most of them are trying to maintain a consistent color scheme
throughout the portal. Your brand colors will help your customers remember you
even when they are not on your website. If you haven’t decided on your brand
color yet, then study your competitor’s website. Most websites follow a consistent
color pattern for their specific business domain.
For example – Black is very popular in apparel industry. Different shades of Pink
are commonly used in beauty and fashion industry. If you haven’t made up your
mind for choosing one brand color, Blue and Black are safe options to begin with
as they are the most commonly used theme colors in eCommerce. Please stay
away from adding too much colors on your website as it tends to distract your
customers and they might even get completely overwhelmed.
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5. Do a frank analysis of your own eCommerce store and ask yourself how intuitive
its design is to a visitor. Is it really intuitive enough for the visitors to find their
way around the website. Discuss it with your close group of friends and colleagues
who would share their unbiased feedback with you. You would be surprised to
know how different people experience your website.
There are tools available out there which can help you find out which are the
areas in your eCommerce store design that can be improved.
Tools like Lucky Orange, Hot Jar and Crazy Egg can track the user movement on
your website and give you insights about where and how people are interacting
with your website’s content.
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6. We live in a world where anything that was done yesterday is no longer
considered fresh. The web design you painstakingly put together along with the
designer is no longer appealing. Unfortunately, you will have to go through the
whole process all over again.
Your website should be in sync with the current UI/UX design trends that are
being followed. Ideally an eCommerce store design should be given a eStore
Facelift every 6 months. Not to mention the holiday season theme you will have to
additionally keep updating every year.
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7. 5
A website which doesn’t offer well defined product categories to its visitors will
not be able to retain them for too long. Clubbing all men related articles and
accessories under one generic category ‘Men’ is a very lazy way of marketing your
products.
All your products should have clearly identified specific headers under which they
should appear. You can take a look at the following two websites. If you were
looking to buy dresses on this website you would have to keep scrolling and go
through all their pages.

8. BONUS: TIGHTEN UP YOUR CONTENT
Content may not be considered an eCommerce Website Design element but it goes
hand in hand with your eCommerce store’s overall experience. You don’t want a
misplaced comma or a typo to become the eyesore for your visitors. It may be a
harmless mistake but at the end of the day your brand takes the beating. The worst
thing that can happen is that people find the developer text – ‘Lorem Ipsum’ still
residing in the website. Follow a regular regimen of content audit for your website
and make sure you religiously follow it.

9. Thoughts
In short, eCommerce Website development services and eCommerce Design
solutions are great ways to boost your Web page. The online business world is
evolving day by day and one must be aware of the changing trends in order to make
their website more functioning. All the essential features of eCommerce website
design discussed above are just to kick start your company.
We are here to give extra tips on how to achieve good eCommerce SEO with help of
thoughtful design. Ultimately your website architecture could be the largest factor
determining success or failure. Let’s work together to help your eCommerce store
shine like a brand-new coin!

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