AdoptMeApp Appster Webinar Apr 23, 2016 4pm PDT

AdoptMeApp | AdoptMeAppster Webinar April 23, 2016 4pm PDT | customercare@kachingle.com | www.adoptmeapp.org 11
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First
Appster
Webinar
April 23, 2016 US
April 24, 2016 AUS
Recording is here
youtu.be/FGETMKaq9bY
facebook.com/groups/
adoptmeapp.appsters

All posts/tweets have links so
that you can go to them live
on Twitter.
Please note that the
presentation starts on page 5
as slideshare oddly does not
allow links till then.

Powered by Kachingle
First
Appster
Webinar
April 23, 2016 US
April 24, 2016 AUS
Recording is here
youtu.be/FGETMKaq9bY
facebook.com/groups/
adoptmeapp.appsters

AGENDA: First Ever AdoptMeAppster Webinar!
Introductions
What is AdoptMeApp?
Basics
Goals? Measuring Success?
Tips and Tricks
Resources
Support | Error handling
Open Mic | Wrap-up
PLUS “How I use the app”
by Sheela, Anna, Miki, & YOU?

Introductions – AdoptMeApp Customer Team
AdoptMeApp
Cynthia Typaldos
CEO
Rob Blackwelder
Director of Operations
RootyTooty
Cynthia’s Foster Dog
Adoptable Dog in
AdoptMeApp
Demo Shelter

Introductions - AdoptMeAppsters
AdoptMeAppPetsInNeed
@AdoptMeCAPetsIN
Who posted what
AdoptMeApp SDHumane
@AdoptSanDiegoHS
Who posted what
AdoptMeApp AAHS DLH
@AdoptAAHSDuluth
Who posted what
AdoptMeContraCostaCA
@AdoptCCAnimals
Who posted what
AdoptMeAppFluvannaVA
@AdoptFluvannaVA
Who posted what
AdoptMeApp RSPCAQld
@AdoptMeRSPCAQLD
Who posted what

Our Joint Mission
Increase Adoptions
& Save More Lives
Market adoptable pets to the public via social media & pet profiles
(thus reducing Average Length of Stay)
• without increasing organization costs
• by leveraging the passion and creativity of volunteers to tell stories
• and using the power of a personal, ongoing connection to bring in adopters
Promote the appeal of shelter and rescue pets “in their own words”
• spontaneous text, photos, videos channeled by socializers/volunteers/fosters

What is AdoptMeApp?
Volunteers, fosterers, staff at animal shelters &
rescue easily post stories, photos, and videos
of adoptable pets
Enables shelters & rescues to
share lives of adoptable pets via
social media & real-time updates on
pet profiles thru a simple app.

Who benefits from AdoptMeApp?
Adoptable Pets
Each gain a whole new audience on social media,
and a “diary” of pictures & stories on their pet
profiles
Volunteers & Fosterers
Become directly involved in helping animals get
adopted, and feel more engaged with their shelter
or organization & the pets
Adopters
Can learn more about pets’ personalities
Can soon continue their pet’s story after adoption
Shelters & Rescue Groups
Experience a drop in Average Length of Stay, can
save more animals, earn free publicity and
volunteer pride and retention

Links to posts and pet profile
Tech Note: links to CCCSTCA
Twitter account are currently
protected due to a technical issue
in the url that our eng team is
resolving now. Donut’s profileno
longer exists because she has
been pulled by a rescue. Our eng
team is developing a permanent
profile for Chameleon/PetHarbor
clients.

Basics
How it works
Pet name appears in post automatically (as part of the hashtag) so you
do not need to repeat it.
Standard text added automatically – Adoptable #species so you do not
have to add BUT the species name may not be very specific as it is
pulled from the animal data base e.g. no hamster – it’s rodent (in SB). If
the animal is a reptile or bird, it can be good to specify which species.
Since there are many photos of the pet,
it’s ok to do something very specific e.g.
“the paw of love”.
How often to post? No limit!
Favorites (especially good for fosters)
We retweet all posts
Good quality photo
Text in voice of pet (suggested)
Adoptable #cat
#Gatsby_SDHSCA_02
Gosh I'm handsome!
…http://sandiegohumanesocietypets.shelterbuddy.
com/animal/animaldetails.asp?searchtype=4&sbid=
205342 …
Be creative, do what comes naturally,
dare to experiment!

AdoptMeApp widget
Every post appears in the
AdoptMeApp widget as
part of that pet’s profile
page
The widget adds a story to
the profile, telling potential
adopters more about each
pet’s personality
The widget can be
customized to compliment
each shelter’s page design
(See the widget live on Bosco’s profile)

How I use the app – Sheela
Milo’s Life

What are our goals?

What are our goals? YOUR IDEAS
1.
…..
2.
….
3.
….
4.
….
5.
….
6.
….
7.
….

What are our goals? OUR IDEAS
Faster Adoptions
Social media presence, a more attractive & informative pet profile
Lower Return Rate
Because the adopter knows more about the pet (both from social
media and the pet profile)
Reach New Set of Potential Adopters
Enable Everyone to Tell the Pets’ Story
Including those that are not tech savvy or don’t use social media
All volunteers, fosters, staff that interact with the pet
Visibility for the Shelter
General marketing tool to get the word out about not just specific
pets, but the shelter overall. Greater reach working together.
Promote Shelter Pets – show their beauty and joy and love

What is success? YOUR IDEAS
1.
…..
2.
….
3.
….
4.
….
5.
….
6.
….
7.
….

What is success? OUR IDEAS
Twitter | Social Media Stats
Followers, impressions, etc. etc.
Link Clicks
Adopter now knows more about the pet (both from social media and the
pet profile).
Adoptions
Very hard to track
Volunteer/Foster Engagement
Use, surveys, enthusiasm
Visibility for the Shelter
General marketing tool to get the word out about not just specific pets,
but the shelter overall, and the beauty and joy of shelter pets
Statistics are important but…

Doing more…Tips and Tricks
Add photo, write text, push submit
is ALL you need to do but…if you want to do more…
Here are some examples, the
AdoptMeAppster Mini-Manual will explain
“how to”.
We also plan videos “how to”.
Some of you are experts – if you would like
to write up a “how to” or do a video let us
know!

Tips &
Tricks
Adding
text to
photo
Using
emojis
in text

Tips & Tricks
Adding text
to photo
Making a
Collage

Tips & Tricks
#Hashtags
examples:
#walkies
#smiles
#dogsoftwitter

Tips & Tricks:
adding a YouTube Video

Doing more…Tips and Tricks – even more!
Bonded pairs
More than one pet in a post
Telling a story w/ multiple posts
Telling a story together
Who posted what? (see logo slide)
Other uses of AdoptMeApp

Resources
Facebook Group
• Shared info from us, and from you
• Conversations
• Success stories
• Questions & Answers
Slideshare Account
• Mini-Manual: Tips and Tricks
• Presentations
YouTube Account (AdoptMeApp Kachingle)
• Webinars
• How-to Videos
Mailing List (coming soon)
• Announcements a few times/month
Demo: adoptmeapp.org/appdemo
Demo Shelter: in App | 75 toy stuffed
animals demoshelter.typaldos.com
All Shelter Posts on our website
• adoptmeapp.org
Who posted what
• all shelters & each shelter (see logo page)

Support
Email Support
customercare
@kachingle.com
Error Handling
Most common,
but still
infrequent error
is posting for
wrong pet
Just repost, send
us an email, we
will delete the
wrong one

Wrap up | Open Mic
Thank you for
coming!
Email us
feedback:
customercare
@Kachingle.com
or post in
Facebook!

Contact and other info
Contacts:
Cynthia Typaldos
@adoptmeapp
cynthia@kachingle.com
Office: 408-867-8875
Mobile: 650-215-8406
(any day between 8am-10pm PT)
Rob Blackwelder
rob@kachingle.com
customercare@kachingle.com
Mobile: 510-332-9960
(any day after 10:00am PT)
Full Twitter Feed of all
Partner Shelters:
twitter.com/AdoptMeApp/lists/
all-adoptmeapp-posts
Website (also has full feed)
www.adoptmeapp.org
Crunchbase Profile:
https://www.crunchbase.com/
organization/kachingle

The inspiration for AdoptMeApp
When AdoptMeApp founder Cynthia Typaldos found a
stray pit bull mix in her yard, an adventure began.
She took “Bronco” to at a municipal shelter, where he
stayed for for 4 months, with only one Facebook post
about him which rapidly disappeared from view. That was
the extent of the social media activity for him. He was
essentially invisible to the outside world.
His adoptable pet profile read like that thousands of others
— “Bronco is a neutered male pit bull mix about a year old.
He was found as a stray...” — accompanied by an intake
photo taken by an animal control officer.
This, we believe, is the typical amount of marketing many
shelters have the resources to provide, and is what
inspired the development of AdoptMeApp.
Epilogue: We pulled Bronco and found him a home.
Bronco’s
Story

AdoptMeApp/SponsorMeApp/Kachingle Team
Cynthia Typaldos: CEO, product definition, marketing, biz dev, management
• Founder/CEO of Kachingle and 2 other internet startups
• Director of Software Production Management & Marketing, Sun Microsystems
• Software Engineer, Band of America • Instructor, UC Berkeley Extension
• BS Chemistry, UC Berkeley • MS coursework Computer Sciences, UC Berkeley • MBA, MIT
Frank Spies: CTO, software architect, lead developer
• Founder/CTO Kachingle • Architect/Developer, NVIDIA
• Founder of 2 other internet startups• Development Engineer, Sun Microsystems
• BS & MS, CompSci, University of Saarbruecken, Germany
Rob Blackwelder: director of operations & quality assurance
• Kachingle • Xoom.com • Wine.com | AA, Journalism, Contra Costa College, Richmond, CA
Helena Merk: mobile app developer
• Seventeen Magazine Power Girl • 2014 Apple Dev Conf Student Winner | accepted to Carnegie Mellon
John Morris: senior web server engineer & consultant
• Precision-GPS • Mapr Technologies • Hewlett Packard enterprise computing
Frederic Ranft: designer & UI/UX engineer
• Kachingle | Diplom, Kommunikationsdesign, Bergische Universität Wuppertal, Germany

AdoptMeApp awards and press
Red Cross AdoptMeApp Video
ABC News Video
Red Cross Technology Hero Award
Second Place Winner
AdoptMeApp Video
Finalist Slot Story
Palo Alto looks to citizen hackers
for civic solutions
Hack Palo Alto Apps Challenge

AdoptMeApp has only 3 screens
The app automatically posts the pets’ stories to their shelter profiles and to social media
1) Select the pet you’re sharing 2) Add a picture, tell a story 3) Submit. That’s it!

AdoptMeApp Appster Webinar Apr 23, 2016 4pm PDT

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