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Chapter: IV
THE MARKET AS A SOCIAL INSTITUTION
XII Sociology
Watch the Video: Kozhikode
Mittayitheruv
(https://www.youtube.com/watch?v=mao4gnrmVl4)
Market - places of buying and
selling things.
സാധനങ്ങള് വാങ്ങുകയുും
വില്ക്കുകയുും ചെയ്യുന്ന സ്ഥലും
What is Market?
A Sunday market
Market
Place of gathering of people Buyers and sellers
Area of trade or Business Car, Cloth
Particular Product or services Computer, Mobile
Market
equivalent to
‘the
economy’.
economic
institution
Social
Institution.
 Production,
 Consumption,
 Distribution
Economics
How markets
work in modern capitalist economies
how prices are
determined
impact of specific kinds of
investment
factors that
influence people to
save or spend.
Sociological perspectives on Market and the Economy
Adam Smith, in his book,
‘The Wealth of Nations’
Market economy is made up of a series
of individual exchanges or transactions,
which automatically create a
functioning and ordered system.
System
automatically
series of
individual
exchanges
18th C – Economics = Political Economy
Each person looks only to their own self-
interest, but in the pursuit of this self-
interest the interests of society
ഓരരാരുത്തരുും അവനവന്ചെ
താല്പരയത്തിന് ശ്രമിക്കുരപാള്
സമൂഹത്തിന്ചെ താല്പരയുംകൂടി
സുംരക്ഷിക്കചെടുന്നു.
Society
self-interest
There appears to be an
unseen force that convert
what is good for individual in
to what is good for society.
This unseen force was called ‘the invisible hand’ by
Adam Smith.
– Adam Smith’s theory was called laissez-faire theory.
• French phrase meaning – ‘let it be’, leave them alone.
the capitalist economy is driven by individual self-interest, and
works best when individual buyers and sellers make rational
decisions that serve their own interests.
മുതലാളിതവ സപദ് വയവസ്ഥചയ നയിക്കുന്നത് വയക്തിപരമായ
താല്പരയങ്ങളാണ്. അത് നന്നായി ശ്പവര്ത്തിക്കുന്നത് വാങ്ങുകയുും
വില്ക്കുകയുും ചെയ്യുന്ന വയക്തികള് വിരവകപൂര്ണ്ണമായ
തീരുമാനങ്ങള് എടുക്കുരപാഴാണ്.
‘free market’
സവതശ്ര വിപണി
Sociologist wanted to study economic institutions in a
larger social environment.
• According to Sociologists –
– Markets are organized by social groups or classes
– Markets are influenced by other social institutions and
processes.
Market
Social
Institution
Social
Groups
Social
Process
Social
Classes
The weekly haat is a common sight in rural and
even urban India. In hilly and forested areas
(especially those inhabited by adivasis)
Weekly Market
• Weekly tribal market: Is the major institution
for the exchange of goods as well as for social
intercourse. especially in the hilly adivasi
occupied regions.
Weekly markets bring together people from surrounding
villages, who come to sell their agricultural or other
produce and to buy manufactured goods and other items
that are not available in their villages.
They attract traders from outside the local
area, as well as moneylenders, entertainers,
astrologers, and a host of other specialists
offering their services and wares.
Local people come to the market to sell their agricultural or
forest produce to traders,
they buy essentials such as salt and agricultural implements,
and consumption items such as bangles and jewellery.
But for many visitors, the primary reason to come to the
market is social – to meet kin, to arrange marriages,
exchange gossip, and so on.
While the weekly market in tribal areas may
be a very old institution, its character has
changed over time.
After these remote areas were brought
under the control of the colonial state,
they were gradually incorporated into
the wider regional and national
economies.
colonialism
Wider
Market
The colonial rule brought about many changes
Exporting minerals and
rich forest produce
Exploited by money
lenders and traders
Market for tribal labour
emerged –center of exploitation
Tribal areas were ‘opened up’ by
building roads -so that the rich
forest and mineral resources of
these areas could be exploited.
This led to the entry of traders, moneylenders, and other
non-tribal people from the outside into these areas.
The local tribal economy was
transformed as forest produce was
sold to outsiders, and money and
new kinds of goods entered the
system.
വന വിഭവങ്ങള് പുെും നാട്ടുകാര്ക്ക്
വില്െന നടത്താന് തുടങ്ങിയരതാചട
തരേരീയ ആദിവാസി സപദ്
വയവസ്ഥ വലിയ പരിണാമത്തിന്
വിരധയമായി. അരതാചട പണവുും
പുതിയ തരത്തിലുള്ള കച്ചവട
വസ്തുക്കളുും ഈ വയവസ്ഥയിരലക്ക്
കടന്നുവന്നു.
Tribals were also recruited as labourers to
work on plantations and mines
Due to all these changes, local tribal economies
became linked into wider markets, usually with
very negative consequences for local people.
Wider
Market
The weekly market as a social institution, the links between the local
tribal economy and the outside, and the exploitative economic
relationships between adivasis and others, are illustrated by a study of
a weekly market in Bastar district.
A Weekly ‘Tribal Market’ In Dhorai Village, Bastar, Chattisgarh
https://www.youtube.com/watch?v=ZiPHNvzBNK8
This district is populated mainly by Gonds,
an adivasi group
At the weekly market, you can find
Local
people
Tribals and
Non-tribals
(mostly Hindus)
Outsiders
Mainly Hindu
traders of
various castes
Forest officials also come to the market to conduct business
with adivasis who work for the Forest Department
The market attracts a variety of specialists selling their
goods and services.
Manufactured goods (such as jewellery and trinkets, pots and knives), non-local foods
(such as salt and haldi (turmeric)), local food and agricultural produce and
manufactured items (such as bamboo baskets), and forest produce (such as tamarind
and oil-seeds).
നിര്മ്മിത
വസ്തുക്കള്
ആഭരണങ്ങള്
ക്ഷുശ്ദാഭരണങ്ങള്
പാശ്തങ്ങള്,
കത്തികള്
തരേരീയമ
ല്ലാത്ത ഭഷ്യ
വസ്തുക്കള്
ഉെ്
മഞ്ഞള്
തരേരീയ
ഭക്ഷണും
കാര്ഷ്ിക
ഉല്െന്നങ്ങ
ള്
വന
നിർമ്മിത
വസ്തുക്കള്
മുളചകാണ്ടുള്ള
കുട്ട
വന ഉല്െന്നങ്ങള്
എണ്ണ്ക്കുരു
പുളി
The forest produce that is brought by the adivasis is
purchased by traders who carry it to towns.
In the market, the buyers are mostly adivasis
while the sellers are mainly caste Hindus.
• Adivasis earn cash from the sale of forest and
agricultural produce
• which they spend in the market mainly on low-value
trinkets and jewellery, and consumption items such
as manufactured cloth.
Rajput -jeweller
(wealth and High rank)
Local Hindu -Traders
(Central zone)
Tribal -sellers of vegetables and
local wares (Outer Circle)
Alfred Gell (the anthropologist who studied Dhorai)
The market has significance much
beyond its economic function
Layout of the
market
hierarchical
inter-group social
relation. Hindus of the same community: they express hierarchical
and social distance rather than social equality
Caste-based Markets and Trading Networks in
Pre-colonial and Colonial India
Economic transformation was thought to have
begun only with the advent of colonialism.
Ancient Indian village communities that were
relatively self-sufficient
Their economies were organised primarily on the
basis of non-market exchange.
‘jajmani system’
non-market exchange.
• Money was used to trade even before
the colonial period.
Pre Colonial India
Pre Colonial India
• Extensive trading networks existed.
• Our banking system encouraged trades
with in India and abroad.
Pre Colonial India
• handloom cloth (both ordinary cotton and luxury silks), as well as
the source of many other goods (such as spices)
• Great demand in the global market, especially in Europe.
Pre Colonial India
Some communities specialized in
different trades and they had their
own systems of banking and credit.
• The ‘hundi’ or bill of exchange is one such
item that helped merchants to do long
distance trade.
• Tamil Nadu – Nattukottai Chettiyars –
organized banking and trade activities (Caste
based)
• ‘Nagarathar Banks’ – Join family firms.
The structures of caste, kinship, and family were oriented
towards commercial activity, and business activity was
carried out within these social structures.
Trading and banking activities were organised
through caste and kinship relationships.
Their extensive caste-
based social networks
allowed Chettiar
merchants to expand
their activities into
Southeast Asia and
Ceylon.
Social Organisation of Markets – ‘Traditional
Business Communities’
• Close connection between caste and economy
• Traditional business group in India: Vaisyas, Parsis, Sindhis,
Bohras and Jains.
• Merchant communities did not always have a high status in
society
• Salt trade was done by a tribal group called the ‘Banjaras’
People in Same
Caste
caste and kinship
Networks`````
Caste System
‘Vaisya’- the merchant
Nakarattars
Caste based specialization
Reasons for this caste-based specialisation is that:
• Trade and commerce often operate through caste and
kinship networks
– as we have seen in the case of the Nakarattars.
– Because businessmen are more likely to trust others of
their own community or kin group,
– they tend to do business within such networks rather than
with others outside
• This tends to create a caste monopoly within certain
areas of business.
Nakarattars
kin group
Outsiders
No business
with others
Business with
Same caste
Caste monopoly
Colonialism
linked to the
world
capitalist
economy
Colonialism and Emergence of New Markets
• Sudden changes in the economy
• Caused Disruption in production, Trade and
agriculture (Ex: the demise of the handloom
Industry)
• Indian economy was closely connected to World
economy.
• After colonialism India was transformed in to a
source raw materials and agricultural produce for
England.
In the colonial era India began to be more fully
linked to the world capitalist economy.
Before being
colonised by the
British, India was a
major supplier of
manufactured
goods to the world
market.
At the same time, new groups (especially the Europeans) entered
into trade and business, sometimes in alliance with existing
merchant communities and in some cases by forcing them out.
The expansion of the market economy in India provided new
opportunities to some merchant Communities
Improve their position
new communities emerged to
take advantage of the economic
opportunities provided by
colonialism
‘Marwari’ community
‘Marwari’
community was
entered the field of
business and
industries during the
colonial period.
most widespread and best-known
business community in India.
ethnic group that originate from
the Rajasthan region in India
Marwari Communnity
• Birlas, the community also includes
shopkeepers and small traders in the bazaars
o towns throughout the country.
 Bajaj Group
 Dalmia Bharat Group
 Essar Group
 Flipkart
 JSW Group
 Raymond Group
 Snapdeal
 Videocon Industries Ltd.
Their Own
Banking
System
extensive
social
networks
Powerful
Merchant
Community
today
Money
Lenders
Marwari
Communities
during the colonial
period, when they took
advantage of new
opportunities in colonial
cities such as Calcutta
and settled throughout
the
country to carry out
trade and
moneylending.
After Independence, some Marwari families transformed
themselves into modern industrialists,
even today Marwaris control more of India’s industry than any
other community.
Capitalism as a Social System
Karl Marx
Capitalism as a system of Commodity production
മുതലാളിതവും ഒരു
െരക്കുദ്പാദന വയവസ്ഥയാണ്
 One of the founders of modern sociology
 Critic of modern capitalism
All economic systems are also Social System
എല്ലാ സാപത്തിക വയവസ്ഥകളുും
സാമൂഹിക വയവസ്ഥകള്കൂടിയാണ്
Each mode of production consists of
particular relations of production, which
in turn give rise to a specific class
structure.
ഓരരാ ഉൽപാദന രീതിയിലുും
ശ്പരതയക ഉൽപാദനത ബന്ധങ്ങൾ ഉൾചക്കാള്ളുന്നു,
ഇത് ഒരു ശ്പരതയക ക്ലാസ് ഘടനയ്ക്ക് കാരണമാകുന്നു.
He emphasised that the economy does not consist of
things, but is made up of relations between people who are
connected to one another through the process of
production.
സപദ് വയവസ്ഥ ഉള്ചകാള്ളുന്നത് സാധനങ്ങചളയല്ല,
മെിച്ച് അത് നിര്മ്മിക്കചെട്ടിരിക്കുന്നത്
ആളുകള്ക്കിയടിചല ബന്ധങ്ങചള
അടിസ്ഥാനമാക്കിയാണ്.
Under the capitalist mode of production,
labour itself becomes a commodity,
because workers must sell their labour power
in the market to earn a wage.
മുതലാളിതവ ഉദ്പാദനാ രീതിയില്
അധവാനും തചന്ന ഒരു വില്െന െരക്കാണ്.
കാരണും രവതനും രനടാൻ
ചതാഴിലാളികൾ തങ്ങളുചട ചതാഴിൽ രക്തി
വിപണിയിൽ വിൽക്കണും.
This gives rise to two basic classes –
• capitalists,- who own the means of
production (such as the factories),
• workers, - who sell their labour to the
capitalists.
• The capitalist class is able to profit from this
system by paying the workers less than the
value of what they actually produce, and so
extracting surplus value from their labour.
• ചതാഴിലാളികള്ക്ക് അവരുചട
ഉദ്പാദനക്ഷമതരയക്കാള് കുെച്ച് മൂലയും നല്കി
അവരില്നിന്ന് അധിക മൂലയും ഊറ്റിചയടുത്ത്
മുതലാളിമാര് ലാഭും ചകായ്യുന്നു.
Feature of capitalist society
Commodities and Consumption
• Commodification occurs when things that were
earlier not traded in the market become
commodities.
– (For instance, labour or skills become things that can be
bought and sold).
• According to Marx and other critics of capitalism, the
process of commodification has negative social effects.
• In earlier times, human beings themselves were bought
and sold as slaves, but today it is considered immoral to
treat people as commodities.
Commodification of Labour
sale of kidneys by the poor to cater to rich
patients who need kidney transplants.
Watch the Video
(https://www.youtube.com/watch?v=Ze01Bzu-KRo)
Commodification of Marriage
• In contemporary India, we can observe that things or processes that
earlier were not part of market exchange become commodified.
– Examples: professional marriage bureaus and websites that help people to
find brides and grooms for a fee.
– Many private institutes that offer courses in ‘personality development’,
spoken English, and so on, that teach students (mostly middle class youth) the
cultural and social skills required to succeed in the contemporary world.
Consumption
In modern societies, consumption is an important way in
which social distinctions are created and communicated.
Watch the video
(https://youtu.be/MfJfbs3d0-M)
Status Symbol
• The consumer conveys a message about his or her
socioeconomic status or cultural preferences by buying
and displaying certain goods, and companies try to sell
their goods by appealing to symbols of status or
culture.
• Max Weber – coined the term ‘Status Symbol’ – to
describe the attitude of the people in buying and using
goods.
– For example, the brand of cell phone or the model of car
that one owns are important markers of socio-economic
status.
• Life style also helps to differentiate Status groups.
Globalization – Interlinking of Local,
Regional, National and International
Markets
1980s have in an era of
liberalisation and Globalisation
Entire world is increasingly interconnected economically,
politically and Culturally.
Economically
Culturally
Politically
Globalisation includes
International movement of commodities,
money, information, people and technology.
as well as the development of technology
(such as in computers,
telecommunications, and transport) and
other infrastructure to allow this
movement.
A central feature of Globalisation is
the increasing extension and integration of
markets around the world.
Chinees Products in Indian market
Thai fruits in Indian market
• Any changes in the market anywhere on the globe as an immediate
impact all over the world.
th
2001 Sept 11
World Trade Center, New York City
India’s booming
software industry
Software services industries and
Business process outsourcing (BPO) industries
(such as call centres) are some of the major avenues
through which India is getting connected to the global
economy.
Under globalisation, not only money and goods, but also
people, cultural products, and images circulate rapidly
around the world,
enter new circuits of exchange, and create new markets.
Products, services, or elements of culture that were earlier
outside of the market system are drawn into it.
• An example is the marketing of Indian
spirituality and knowledge systems (such as
yoga and ayurveda) in the West.
Pushkar Fair: Watch the
https://www.youtube.com/watch?v=g3aP--PKvj8
Debate on Liberalisation – Market Vs State
Started in the late 1980s.
• privatisation of public sector
enterprises,
• removing governmental
control on capital, labour and
trade,
• reduction of tariffs and import
duties and allowing easier
access for foreign companies.
Liberalisation
Private Sector Public Sector
Privatisation
Liberalisation
Liberalisation
Thailand
Brazil
Korea
China
Australia Indian Local Market
https://www.youtube.com/watch?v=bhqJHDSOyqM&t=930s
Seek to 05:43
• Market or Market based processes are to be
used to solve social, political and economic
problems.
Marketi
sation
Liberalisation
Privatisation
Globalisation
• Supporters of Marketisation believe that
removing government controls will promote
economic growth and lead to prosperity.
• Many thinkers believe that liberalisation and
Globalisation will have attendant evils and
adversely impact Indian industry and agriculture.
• Our industries are small scale or cottage
Industries. They cannot effectively compete with
foreign companies.
…..The End….
Prepared by:
Yaseer PK, WOVHSS Muttil
More teaching Materials : Visit www.yaseerhsst.blogspot.com

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Chapter 4.pptx

  • 1. Chapter: IV THE MARKET AS A SOCIAL INSTITUTION XII Sociology
  • 2. Watch the Video: Kozhikode Mittayitheruv (https://www.youtube.com/watch?v=mao4gnrmVl4)
  • 3. Market - places of buying and selling things. സാധനങ്ങള് വാങ്ങുകയുും വില്ക്കുകയുും ചെയ്യുന്ന സ്ഥലും What is Market?
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Market Place of gathering of people Buyers and sellers Area of trade or Business Car, Cloth Particular Product or services Computer, Mobile
  • 12.
  • 13. Economics How markets work in modern capitalist economies how prices are determined impact of specific kinds of investment factors that influence people to save or spend.
  • 14. Sociological perspectives on Market and the Economy Adam Smith, in his book, ‘The Wealth of Nations’ Market economy is made up of a series of individual exchanges or transactions, which automatically create a functioning and ordered system. System automatically series of individual exchanges 18th C – Economics = Political Economy
  • 15. Each person looks only to their own self- interest, but in the pursuit of this self- interest the interests of society ഓരരാരുത്തരുും അവനവന്ചെ താല്പരയത്തിന് ശ്രമിക്കുരപാള് സമൂഹത്തിന്ചെ താല്പരയുംകൂടി സുംരക്ഷിക്കചെടുന്നു.
  • 17. There appears to be an unseen force that convert what is good for individual in to what is good for society. This unseen force was called ‘the invisible hand’ by Adam Smith.
  • 18. – Adam Smith’s theory was called laissez-faire theory. • French phrase meaning – ‘let it be’, leave them alone. the capitalist economy is driven by individual self-interest, and works best when individual buyers and sellers make rational decisions that serve their own interests. മുതലാളിതവ സപദ് വയവസ്ഥചയ നയിക്കുന്നത് വയക്തിപരമായ താല്പരയങ്ങളാണ്. അത് നന്നായി ശ്പവര്ത്തിക്കുന്നത് വാങ്ങുകയുും വില്ക്കുകയുും ചെയ്യുന്ന വയക്തികള് വിരവകപൂര്ണ്ണമായ തീരുമാനങ്ങള് എടുക്കുരപാഴാണ്. ‘free market’ സവതശ്ര വിപണി
  • 19. Sociologist wanted to study economic institutions in a larger social environment. • According to Sociologists – – Markets are organized by social groups or classes – Markets are influenced by other social institutions and processes. Market Social Institution Social Groups Social Process Social Classes
  • 20. The weekly haat is a common sight in rural and even urban India. In hilly and forested areas (especially those inhabited by adivasis) Weekly Market
  • 21. • Weekly tribal market: Is the major institution for the exchange of goods as well as for social intercourse. especially in the hilly adivasi occupied regions.
  • 22. Weekly markets bring together people from surrounding villages, who come to sell their agricultural or other produce and to buy manufactured goods and other items that are not available in their villages.
  • 23. They attract traders from outside the local area, as well as moneylenders, entertainers, astrologers, and a host of other specialists offering their services and wares.
  • 24. Local people come to the market to sell their agricultural or forest produce to traders, they buy essentials such as salt and agricultural implements, and consumption items such as bangles and jewellery.
  • 25. But for many visitors, the primary reason to come to the market is social – to meet kin, to arrange marriages, exchange gossip, and so on.
  • 26. While the weekly market in tribal areas may be a very old institution, its character has changed over time.
  • 27. After these remote areas were brought under the control of the colonial state, they were gradually incorporated into the wider regional and national economies. colonialism Wider Market
  • 28. The colonial rule brought about many changes Exporting minerals and rich forest produce
  • 30. Market for tribal labour emerged –center of exploitation
  • 31. Tribal areas were ‘opened up’ by building roads -so that the rich forest and mineral resources of these areas could be exploited.
  • 32. This led to the entry of traders, moneylenders, and other non-tribal people from the outside into these areas.
  • 33. The local tribal economy was transformed as forest produce was sold to outsiders, and money and new kinds of goods entered the system. വന വിഭവങ്ങള് പുെും നാട്ടുകാര്ക്ക് വില്െന നടത്താന് തുടങ്ങിയരതാചട തരേരീയ ആദിവാസി സപദ് വയവസ്ഥ വലിയ പരിണാമത്തിന് വിരധയമായി. അരതാചട പണവുും പുതിയ തരത്തിലുള്ള കച്ചവട വസ്തുക്കളുും ഈ വയവസ്ഥയിരലക്ക് കടന്നുവന്നു.
  • 34. Tribals were also recruited as labourers to work on plantations and mines
  • 35. Due to all these changes, local tribal economies became linked into wider markets, usually with very negative consequences for local people. Wider Market
  • 36. The weekly market as a social institution, the links between the local tribal economy and the outside, and the exploitative economic relationships between adivasis and others, are illustrated by a study of a weekly market in Bastar district.
  • 37. A Weekly ‘Tribal Market’ In Dhorai Village, Bastar, Chattisgarh
  • 39. This district is populated mainly by Gonds, an adivasi group
  • 40. At the weekly market, you can find Local people Tribals and Non-tribals (mostly Hindus) Outsiders Mainly Hindu traders of various castes
  • 41. Forest officials also come to the market to conduct business with adivasis who work for the Forest Department
  • 42. The market attracts a variety of specialists selling their goods and services. Manufactured goods (such as jewellery and trinkets, pots and knives), non-local foods (such as salt and haldi (turmeric)), local food and agricultural produce and manufactured items (such as bamboo baskets), and forest produce (such as tamarind and oil-seeds).
  • 44. The forest produce that is brought by the adivasis is purchased by traders who carry it to towns.
  • 45. In the market, the buyers are mostly adivasis while the sellers are mainly caste Hindus.
  • 46. • Adivasis earn cash from the sale of forest and agricultural produce • which they spend in the market mainly on low-value trinkets and jewellery, and consumption items such as manufactured cloth.
  • 47. Rajput -jeweller (wealth and High rank) Local Hindu -Traders (Central zone) Tribal -sellers of vegetables and local wares (Outer Circle) Alfred Gell (the anthropologist who studied Dhorai) The market has significance much beyond its economic function Layout of the market hierarchical inter-group social relation. Hindus of the same community: they express hierarchical and social distance rather than social equality
  • 48. Caste-based Markets and Trading Networks in Pre-colonial and Colonial India
  • 49. Economic transformation was thought to have begun only with the advent of colonialism.
  • 50. Ancient Indian village communities that were relatively self-sufficient Their economies were organised primarily on the basis of non-market exchange. ‘jajmani system’ non-market exchange.
  • 51. • Money was used to trade even before the colonial period. Pre Colonial India
  • 52. Pre Colonial India • Extensive trading networks existed.
  • 53. • Our banking system encouraged trades with in India and abroad. Pre Colonial India
  • 54. • handloom cloth (both ordinary cotton and luxury silks), as well as the source of many other goods (such as spices) • Great demand in the global market, especially in Europe. Pre Colonial India
  • 55. Some communities specialized in different trades and they had their own systems of banking and credit.
  • 56. • The ‘hundi’ or bill of exchange is one such item that helped merchants to do long distance trade.
  • 57. • Tamil Nadu – Nattukottai Chettiyars – organized banking and trade activities (Caste based) • ‘Nagarathar Banks’ – Join family firms.
  • 58. The structures of caste, kinship, and family were oriented towards commercial activity, and business activity was carried out within these social structures. Trading and banking activities were organised through caste and kinship relationships.
  • 59. Their extensive caste- based social networks allowed Chettiar merchants to expand their activities into Southeast Asia and Ceylon.
  • 60. Social Organisation of Markets – ‘Traditional Business Communities’ • Close connection between caste and economy • Traditional business group in India: Vaisyas, Parsis, Sindhis, Bohras and Jains. • Merchant communities did not always have a high status in society • Salt trade was done by a tribal group called the ‘Banjaras’
  • 61. People in Same Caste caste and kinship Networks````` Caste System ‘Vaisya’- the merchant Nakarattars
  • 62. Caste based specialization Reasons for this caste-based specialisation is that: • Trade and commerce often operate through caste and kinship networks – as we have seen in the case of the Nakarattars. – Because businessmen are more likely to trust others of their own community or kin group, – they tend to do business within such networks rather than with others outside • This tends to create a caste monopoly within certain areas of business.
  • 63. Nakarattars kin group Outsiders No business with others Business with Same caste Caste monopoly
  • 65. Colonialism and Emergence of New Markets • Sudden changes in the economy • Caused Disruption in production, Trade and agriculture (Ex: the demise of the handloom Industry) • Indian economy was closely connected to World economy. • After colonialism India was transformed in to a source raw materials and agricultural produce for England.
  • 66. In the colonial era India began to be more fully linked to the world capitalist economy. Before being colonised by the British, India was a major supplier of manufactured goods to the world market.
  • 67. At the same time, new groups (especially the Europeans) entered into trade and business, sometimes in alliance with existing merchant communities and in some cases by forcing them out.
  • 68. The expansion of the market economy in India provided new opportunities to some merchant Communities Improve their position new communities emerged to take advantage of the economic opportunities provided by colonialism
  • 69. ‘Marwari’ community ‘Marwari’ community was entered the field of business and industries during the colonial period. most widespread and best-known business community in India. ethnic group that originate from the Rajasthan region in India
  • 70. Marwari Communnity • Birlas, the community also includes shopkeepers and small traders in the bazaars o towns throughout the country.  Bajaj Group  Dalmia Bharat Group  Essar Group  Flipkart  JSW Group  Raymond Group  Snapdeal  Videocon Industries Ltd.
  • 71. Their Own Banking System extensive social networks Powerful Merchant Community today Money Lenders Marwari Communities during the colonial period, when they took advantage of new opportunities in colonial cities such as Calcutta and settled throughout the country to carry out trade and moneylending.
  • 72. After Independence, some Marwari families transformed themselves into modern industrialists, even today Marwaris control more of India’s industry than any other community.
  • 73. Capitalism as a Social System Karl Marx Capitalism as a system of Commodity production മുതലാളിതവും ഒരു െരക്കുദ്പാദന വയവസ്ഥയാണ്  One of the founders of modern sociology  Critic of modern capitalism All economic systems are also Social System എല്ലാ സാപത്തിക വയവസ്ഥകളുും സാമൂഹിക വയവസ്ഥകള്കൂടിയാണ്
  • 74. Each mode of production consists of particular relations of production, which in turn give rise to a specific class structure. ഓരരാ ഉൽപാദന രീതിയിലുും ശ്പരതയക ഉൽപാദനത ബന്ധങ്ങൾ ഉൾചക്കാള്ളുന്നു, ഇത് ഒരു ശ്പരതയക ക്ലാസ് ഘടനയ്ക്ക് കാരണമാകുന്നു.
  • 75. He emphasised that the economy does not consist of things, but is made up of relations between people who are connected to one another through the process of production. സപദ് വയവസ്ഥ ഉള്ചകാള്ളുന്നത് സാധനങ്ങചളയല്ല, മെിച്ച് അത് നിര്മ്മിക്കചെട്ടിരിക്കുന്നത് ആളുകള്ക്കിയടിചല ബന്ധങ്ങചള അടിസ്ഥാനമാക്കിയാണ്.
  • 76. Under the capitalist mode of production, labour itself becomes a commodity, because workers must sell their labour power in the market to earn a wage. മുതലാളിതവ ഉദ്പാദനാ രീതിയില് അധവാനും തചന്ന ഒരു വില്െന െരക്കാണ്. കാരണും രവതനും രനടാൻ ചതാഴിലാളികൾ തങ്ങളുചട ചതാഴിൽ രക്തി വിപണിയിൽ വിൽക്കണും.
  • 77. This gives rise to two basic classes – • capitalists,- who own the means of production (such as the factories), • workers, - who sell their labour to the capitalists. • The capitalist class is able to profit from this system by paying the workers less than the value of what they actually produce, and so extracting surplus value from their labour. • ചതാഴിലാളികള്ക്ക് അവരുചട ഉദ്പാദനക്ഷമതരയക്കാള് കുെച്ച് മൂലയും നല്കി അവരില്നിന്ന് അധിക മൂലയും ഊറ്റിചയടുത്ത് മുതലാളിമാര് ലാഭും ചകായ്യുന്നു.
  • 79. Commodities and Consumption • Commodification occurs when things that were earlier not traded in the market become commodities. – (For instance, labour or skills become things that can be bought and sold).
  • 80. • According to Marx and other critics of capitalism, the process of commodification has negative social effects. • In earlier times, human beings themselves were bought and sold as slaves, but today it is considered immoral to treat people as commodities.
  • 81. Commodification of Labour sale of kidneys by the poor to cater to rich patients who need kidney transplants.
  • 83. • In contemporary India, we can observe that things or processes that earlier were not part of market exchange become commodified. – Examples: professional marriage bureaus and websites that help people to find brides and grooms for a fee. – Many private institutes that offer courses in ‘personality development’, spoken English, and so on, that teach students (mostly middle class youth) the cultural and social skills required to succeed in the contemporary world.
  • 84. Consumption In modern societies, consumption is an important way in which social distinctions are created and communicated.
  • 86.
  • 87. • The consumer conveys a message about his or her socioeconomic status or cultural preferences by buying and displaying certain goods, and companies try to sell their goods by appealing to symbols of status or culture. • Max Weber – coined the term ‘Status Symbol’ – to describe the attitude of the people in buying and using goods. – For example, the brand of cell phone or the model of car that one owns are important markers of socio-economic status. • Life style also helps to differentiate Status groups.
  • 88. Globalization – Interlinking of Local, Regional, National and International Markets
  • 89. 1980s have in an era of liberalisation and Globalisation Entire world is increasingly interconnected economically, politically and Culturally. Economically Culturally Politically
  • 90. Globalisation includes International movement of commodities, money, information, people and technology.
  • 91. as well as the development of technology (such as in computers, telecommunications, and transport) and other infrastructure to allow this movement.
  • 92. A central feature of Globalisation is the increasing extension and integration of markets around the world. Chinees Products in Indian market Thai fruits in Indian market
  • 93. • Any changes in the market anywhere on the globe as an immediate impact all over the world. th 2001 Sept 11 World Trade Center, New York City India’s booming software industry
  • 94. Software services industries and Business process outsourcing (BPO) industries (such as call centres) are some of the major avenues through which India is getting connected to the global economy.
  • 95. Under globalisation, not only money and goods, but also people, cultural products, and images circulate rapidly around the world, enter new circuits of exchange, and create new markets. Products, services, or elements of culture that were earlier outside of the market system are drawn into it.
  • 96. • An example is the marketing of Indian spirituality and knowledge systems (such as yoga and ayurveda) in the West.
  • 97. Pushkar Fair: Watch the https://www.youtube.com/watch?v=g3aP--PKvj8
  • 98. Debate on Liberalisation – Market Vs State Started in the late 1980s. • privatisation of public sector enterprises, • removing governmental control on capital, labour and trade, • reduction of tariffs and import duties and allowing easier access for foreign companies. Liberalisation Private Sector Public Sector Privatisation
  • 102. • Market or Market based processes are to be used to solve social, political and economic problems. Marketi sation Liberalisation Privatisation Globalisation
  • 103. • Supporters of Marketisation believe that removing government controls will promote economic growth and lead to prosperity. • Many thinkers believe that liberalisation and Globalisation will have attendant evils and adversely impact Indian industry and agriculture. • Our industries are small scale or cottage Industries. They cannot effectively compete with foreign companies.
  • 104. …..The End…. Prepared by: Yaseer PK, WOVHSS Muttil More teaching Materials : Visit www.yaseerhsst.blogspot.com