Social Networks, new challenges, new opportunities


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Social recruiting: How to use social networks to find talents.

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Social Networks, new challenges, new opportunities

  1. 1. 14 February 2011<br />Social Networks, new challenges, new opportunitieshow to use social networks to find talents<br />Hervé Peitrequin<br />
  2. 2. Time Magazine Person of the year Mark Zuckerberg<br />Social Networks<br />14 February 2011<br />Slide 2<br />
  3. 3. 14 February 2011<br />Slide 3<br />
  4. 4. Social networks: what changed during the last 5 years?<br />
  5. 5. Social networks<br />14 February 2011<br />The top web sites by traffic in 2010<br />are social networking or search oriented<br />Source: Techcrunch<br />
  6. 6. Social networks<br />14 February 2011<br />2005 social networks = teenager parties<br />
  7. 7. 2010 researches are able to predict the spread of epidemics or the evolution of the Dow Jones through social networks<br />Nicholas Christakis at Harvard Medical has found ways to predict an epidemic of flu 16 days before its outbreak with data from social networks <br />Johan Bollen from MIT has predicted with 87% accuracy the evolution of the market by analyzing the moods of millions of Tweets<br />The idea: people have influence on each other<br />Social networks<br />14 February 2011<br />
  8. 8. So should we trust collective intelligence?Consumers where asked to create new milkshakes. The combination that came out was Banana Bacon Marshmallow. <br />Social networks<br />14 February 2011<br />
  9. 9. A definition of social media<br />
  10. 10. « All web 2.0 to me is<br />a set of technology<br />thatenables<br />collaboration»<br />John Chambers, Cisco CEO<br />Social networks<br />14 February 2011<br />
  11. 11. People interact online on many platforms, the whole web is becoming a collaborative experience<br />Social networks<br />14 February 2011<br />
  12. 12. Some data<br />
  13. 13. 2010: Social networks is by far the Nr 1 activity online<br />Source: The Nielsen company, June 2010<br />Social networks<br />14 February 2011<br />
  14. 14. With more than 500 million members, Facebook is the Nr 3 country in the world in terms of population<br />Source: Wikipedia<br />Social networks<br />14 February 2011<br />
  15. 15. Facebook has more pageviewsthan Google<br />Source: Alexa<br />Social networks<br />14 February 2011<br />
  16. 16. Facebookpopulation’sageiswellspread<br />Source: Mashable<br />Social networks<br />14 February 2011<br />
  17. 17. Linkedin and Xing<br />Source: *Techcrunch, ** Xing<br />Social networks<br />14 February 2011<br />
  18. 18. Linkedin has skyrocketed in trafficcompared to Monster and Indeed<br />Source: Alexa<br />Social networks<br />14 February 2011<br />
  19. 19. Social networks in Switzerland<br />Number of users<br />in Switzerland<br />2’500’000<br />Facebook<br />+120%<br />500’000<br />Xing<br />+85%<br />400’000<br />Linkedin<br />+90%<br />-10%<br />350’000<br />Netlog<br />45’000<br />+10%<br />Viadeo<br />Source: Compilation of data from social networks internal <br />data , press, google ad planner . Sept 2010<br />Social networks<br />14 February 2011<br />
  20. 20. The collaborative web is a major shift for communication between companies and their stakeholders<br />
  21. 21. Anyone can produce information and reach more people than ever before<br />Social networks<br />14 February 2011<br />
  22. 22. Consumers are submerged by information and rely more on others to make choices <br />Social networks<br />14 February 2011<br />
  23. 23. The new communication model is a dialogue<br />85%* of social networks users believe a company should interact with its customers on social media<br />Source: *Cone, 2009<br />Social networks<br />14 February 2011<br />
  24. 24. What about job seekers?<br />
  25. 25. The long tail theory applied to job ads<br />2010<br />1990<br />2000<br />?<br />Cost of distribution<br />Number of jobs published<br />14 February 2011<br />
  26. 26. Job seekersnow have multiple ways to come in contact with new jobs and soitbecomes harder to reachthem<br />Job aggregators<br />Job boards<br />Social networks<br />Job agencies<br />Companiesreview<br />Companywebsites<br />Social networks<br />14 February 2011<br />
  27. 27. Job aggregatorslinkwith social networks so the candidate canseewhocan help secure the job in the company<br />Social networks<br />14 February 2011<br />
  28. 28. The example of Adecco Switzerland<br />
  29. 29. From a companyorientedmarket<br />14 February 2011<br />Slide 29<br />to a candidate orientedmarket<br />
  30. 30. How canwebring jobs to candidates whenthey are not looking for us?<br />One to one<br />High flyer<br />One to one<br />+ passive information<br />?<br />Passive candidate<br />Candidate islooking for information<br />Active candidate<br />Social networks<br />14 February 2011<br />
  31. 31. Recruiting on the web, the candidate conversion funnelFinding the right mix betweenpaid and earnedchannels<br />BLOG<br />Candidates<br />Placements<br />
  32. 32. Where are we heading in 2011? <br />Social networks<br />14 February 2011<br />
  33. 33. VIDEO<br />
  34. 34. Best practises<br />
  35. 35. Microsoft CareersBringing insights on what it’s like to work at the company<br />
  36. 36. T-MobileAllow for candidates to search jobs directly inside Facebook<br />
  37. 37. Bertelsmann CareersMultiplying points of contact with candidates<br />
  38. 38. Accenture CareersOpen new communication channels to recruit 40’000 new employees in 2010<br />
  39. 39. Ernst & Young CareersAllow potential employees to interact with the company during the application process <br />
  40. 40. A few advice for social recruiting on the web<br />81% of companiesdon’t have a clear social media recruitingstrategy.<br />Better do nothingthandoingthingsbadly on the web.<br />Askyourselfwhat type of experienceyoushouldoffer to your candidates.<br />Polishyourown profile first on social networks.<br />Don’tinterpret internet job searchunderyourownprism, every user has different habits.<br />
  41. 41. Thankyou!<br /><br /><br />Social networks<br />14 February 2011<br />