Employee Health Care Benefits with Adaptive Marketing

1. Employee Health Care Benefits Is Adaptive Marketing®’sstrategy right?

2. Background The costs of heath care have touched the roof Coupled with longer life expectancy it is becoming increasingly difficult for the average American to ensure adequate health coverage There are no laws that state that a company like Adaptive Marketing®needs to provide health care benefits for employees But the question is – Do companies have a moral responsibility towards the health of their employees?

3. Company Sponsored Health Care Benefits The argument….

4. The employee perspective Companies like Adaptive Marketing®that provide health care support for their employees find that they have better productivity The Employee Retirement Income Security Act of 1974 (ERISA) is a federal law that sets a minimum requirement for Health benefits Retirement plans However providing these plans is not mandatory for any company – a small proprietorship or a large company like Adaptive Marketing®

5. The employee perspective …contd Increasing costs of health care make it impossible to obtain adequate health care cover unless companies provide these through group health insurance plans

6. The employers perspective Health insurance expenses are a significant cost to employers like Adaptive Marketing®, according to National Coalition on Health Care (NCHC) Employer health insurance premiums increased by 5% in 2008 This was twice the rate of inflation These expenses cut into profits and cause layoffs in tough economical times

7. Overall perspective The health care system suffers from Inefficient management Overblown administrative expenses Fraud and scams Waste The inefficiencies increase the cost of health care for common people These costs are uncontrollable by employers like Adaptive Marketing® and little can be done to contain these

8. So does a company like Adaptive Marketing®have a moral responsibility to provide health care for its employees?

9. In conclusion The law does not mandate that employers like Adaptive Marketing® provide for employee health care But many companies like Adaptive Marketing® provide these health care benefits, nonetheless. The answer may lie in a fine balance between ensuring good employee health for better productivity and environment and the balance sheet!

10. It really is in the best of interests of all that companies like Adaptive Marketing® provide these health care benefits that the average man is unable to manage on his own