The document discusses how to achieve a great product by ensuring alignment between the value proposition and user experience. It recommends beginning by defining an existing problem, finding a solution, and measuring satisfaction. A great product needs a positive user experience, clear value proposition, and alignment between the two. The document then provides examples of companies that succeeded or failed based on how well they defined their value proposition and designed their user experience. It outlines steps for understanding the product through micro and macro user research, redefining the value proposition if needed, enhancing the user experience, and aligning the two to enhance the product.

1. HOW TO ACHIEVE
A LASTING
PRODUCT

2. WHAT IS THE
EXISTING PAIN
POINT YOU ARE
TRYING TO SOLVE?
CLEAR VALUE
PROPOSITION

3. HOW IS YOUR
PRODUCT
OVERCOMING THE
EXISTING PAIN
POINT?
USER
EXPERIENCE

4. ALIGNMENT
ENSURING THAT
THE VALUE
PROPOSITION AND
USER EXPERIENCE
ARE ALIGNED.

5. A GREAT
PRODUCT
STARTS
BY...
DEFINING AN
EXISTING
PROBLEM
FINDING A
SOLUTION
MEASURING
SATISFACTION

6. A GREAT
PRODUCT
NEEDS...
POSITIVE USER
EXPERIENCE
CLEAR VALUE
PROPOSITION
ALIGNMENT
BETWEEN THE VP
AND UX

7. WHERE
YOUR
PRODUCT
NEEDS TO
LIVE

8. Value Proposition:
"A company that formerly made a
device for fruit and vegetable juicing"
User Experience:
"You can squeeze the Juicero bags
with your bare hands."
https://www.bloomberg.com/news/features/2017-04-19/silicon-valley-s-400-
juicer-may-be-feeling-the-squeeze

9. User Experience:
"The majority of big businesses and
government organizations relied on
BlackBerry’s superb security, reliable
email, and utilitarian functionality to
keep their workers productive on the
move."
Value Proposition:
"Why they failed to stay relevant in
the mobile phone market is
because they were unable to define
a clear value proposition that their
customers were looking for."
*https://www.theverge.com/2016/9/30/13119924/blackberry-failure-success)
*http://business.time.com/2013/09/24/the-fatal-mistake-that-doomed-blackberry/

10. Value Proposition:
"Did a terrible job of showing off how
Spectacles could be used beyond the
initial commercial."
User Experience:
"Beyond music festivals, beaches,
backyards, and parks, there are few
opportunities to use them"
https://techcrunch.com/2017/10/28/why-snapchat-spectacles-failed/

11. ADOPTION
RESULTS
Slack was able to enter an extremely saturated
market of tools for team communication. With their
incredible flexibility of the UX and crystal clear Value
Prop "It's where the people you need, the
information you share, and the tools you use come
together to get things done" It's no wonder why
thier growth is excelling.
0k
675k
1,350k
2,025k
4/1/2014 7/1/2014 10/1/2014 4/1/2015 7/1/2015 10/1/2015 4/1/2016
2,700k

12. HOW TO
BEGIN

13. MEASURING NPS
RETENTION
APP RATING
WITHOUT MEASURING, WE DON'T KNOW
WHERE WE SHOULD IMPROVE.

14. MACRO
AND MICRO
RESEARCH
Micro Research is just as important
as Macro Research. Gaining a
personal understanding of how the
product works, allows me to gain a
baseline understanding of the VP
and the UX. Allowing for a personal
understanding when completing
Macro Research.

15. UNDERSTANDING
THE PRODUCT
WITH
MICRO RESEARCH
UNDERSTANDING
THE VALUE
PROPOSITION
TESTING THE
USER
EXPERIENCE
DETERMINING
WHICH ASPECT
NEEDS CLARITY

16. MICRO
RESULTS
Based on the results, we're able to
determine one of three things.
1.The UX is great, but the value prop is unclear.
(UX = + and VP = - == VP)
2. The value prop is clear, but the experience is lacking.
(UX =- and VP =+ ==UX)
3. Both are Unclear
(UX=- and VP=- then ==VP)

17. UNDERSTANDING
THE CUSTOMER
WITH
MACRO
RESEARCH
INTERVIEWING
CUSTOMERS
OBSERVING
CUSTOMERS
INTERACTING
WITH THE UX
REVIEWING
CUSTOMER
TICKETS

18. MACRO
RESULTS
While working at Joist, I interviewed
hundreds of contractors to find out
what they valued more in their
business:
1. Project Size
OR
2. Project Location
Project Size
87%
Project Location
13%

19. LISTEN TO THEIR
PROBLEMS,
NOT THEIR SOLUTIONS
USER RESEARCH

20. NEXT STEPS:
RE-DEFINING THE VALUE
PROP OR CONFIRMING THE
EXISTING
"IS MY PRODUCT PROVIDING
A SOLUTION THAT MY
CUSTOMER NEEDS?"

21. ACHIEVING
A CLEAR
VALUE
PROPOSITION
MARKET
RESEARCH
USER
RESEARCH
VALUE PROP
CANVAS
1 WEEK
2 WEEKS
2 WEEKS

22. NEXT STEPS:
REDEFINING THE UX OR
CONFIRMING THE EXISTING
"ARE MY CUSTOMERS
ACHIEVING THE OUTCOME
MY VP PROMISED?"

23. ENHANCING
THE
USER
EXPERIENCE
STUDY THE
CONSUMERS' UX
CREATE SKETCHES
& MOCK-UPS
HOST USER
TESTING SESSION
1 WEEK
2 WEEK
2 WEEKS

24. ALIGNMENT BETWEEN THE VP
AND UX.
NEXT, WE BEGIN ENHANCING
THE PRODUCT,
FEATURE BY FEATURE.
RESULT.

25. THANK
YOU
Adam Masson
adampaulmasson@gmail.com
# 647-460-6798
Let's talk about your product.