A cut down version of my presentation I gave at the Department for Business

1. HOW DIGITAL
CHANGES EVERYTHING
@WATERS_ADAM
Monday, 16 June 14

2. THE DIGITAL AGE
Monday, 16 June 14

3. THE WORLD WE LIVE IN
• INSTANT ACCESS TO EVERYTHING
Monday, 16 June 14

4. Monday, 16 June 14

5. THE WORLD WE LIVE IN
• INSTANT ACCESS TO EVERYTHING
• PEOPLE HAVE NO OBLIGATION OR NEED TO SEE YOUR
CONTENT
• FIGHTING FOR ATTENTION
• AN INCREDIBLE OPPORTUNITY FOR BUSINESS (IF
DONE RIGHT)
Monday, 16 June 14

6. THE MYTH OF
THE SHORT
ATTENTION
SPAN
Monday, 16 June 14

7. SOME STARK REALITIES
Monday, 16 June 14

8. THE 90 SECOND RULE
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9. Monday, 16 June 14

10. Monday, 16 June 14

11. YOUR AUDIENCE IS
PROBABLY
DIFFERENT TO YOU
Monday, 16 June 14

12. BUSINESS MUST BECOME
SOCIAL
Monday, 16 June 14

13. PRODUCING GREAT
DIGITAL CONTENT
Monday, 16 June 14

14. MY ADVICE
• THE OL’ 90 SECOND RULE
• GET TO THE GOOD STUFF
• THINK MOBILE FIRST
• WHAT’S THE HEADLINE GOING TO BE?
• WOULD ANYONE SHARE IT?
• TRACK IT!
Monday, 16 June 14

15. A FEW MORE...
• DOES IT WORK WITH THE SOUND OFF?
• WHAT’S THE FUNDAMENTAL MESSAGE YOU
WANT TO SHARE?
• WHAT AUDIENCE ARE YOU TRYING TO REACH?
Monday, 16 June 14

16. WHAT I DON’T LIKE
• POINTLESSLY LONG VIDEO
• LINEAR TV MATERIAL
MADE JUST FOR DIGITAL
• ORGANISATIONS REFUSING TO
BE AS ‘SOCIAL’ AS POSSIBLE
Monday, 16 June 14

17. THE SOCIAL WEB
Monday, 16 June 14

18. BUSINESS ON SOCIAL
• MANY BUSINESS ARE SCARED OR UNSURE ABOUT
SOCIAL
• THEY ARE MISSING A HUGE OPPORTUNITY
• SOCIAL ALLOWS BUSINESSES TO CONNECT WITH
CUSTOMERS
• MONITORING THE CONVERSATION
Monday, 16 June 14

19. EXPLAIN
• HOW TO USE SOCIAL NETWORKS
• HOW THEY WORK
• HOW TO PROMOTE BUSINESSES ON THEM
• HOW TO MANAGE STAFF ON THEM
• WHAT CUSTOMERS EXPECT
Monday, 16 June 14

20. ...BUT REMEMBER
• DON’T DO SOCIAL JUST FOR THE SAKE OF IT
• SOCIAL NETWORKS ARE VERY DIFFERENT
• MAKE THE RIGHT CONTENT FOR EACH ONE
Monday, 16 June 14

21. FOLLOW THE NUMBERS
• EVERYTHING IS MEASURABLE
• HOW LONG DID PEOPLE WATCH THAT VIDEO FOR?
HOW MANY REPLIED DID WE GET? WHERE DID THEY
FIND THE VIDEO?
• THE BEST THING - WIN EVERY ARGUMENT
Monday, 16 June 14

22. ANY QUESTIONS?
Monday, 16 June 14