4. 6 7
INTRODUCTION>>
>> The LMA aims to build commercial partnerships focused on
understanding your brand and business objectives.
>> The LMA has vast experience in developing bespoke packages
utilising a broad spectrum of assets and marketing rights to
satisfy overarching brand ambitions.
>> A commercial partnership with the LMA offers a credible
engagement with a key stakeholder within the game to increase
business knowledge, skills and productivity framed through
football and football management.
5. >> The LMA aims to build commercial partnerships focused on
understanding your brand and business objectives.
>> An association with the LMA promotes a collaborative approach
in creating a totally bespoke partnership rights package.
>> A commercial partnership with the LMA offers a credible
engagement with a key game stakeholder and the stamp of
approval of product or service provision from elite level
coaches and managers.
WHATIS
THELMA>>
>> The League Managers Association is the
representative association of the managers, past
and present, of the 92 football league clubs from the
Barclays Premier League to Sky Bet League 2.
>> The LMA exists to provide a range of services to its
members including legal services and healthcare provision
along with personal and career development.
>> The LMA represents the collective views and opinions
of its membership throughout the game.
THELMA
ISTHE
MANAGER’S
VOICE
98
6. BUILDING
COMMERCIAL
PARTNERSHIPS>>
I have booked onto Fit to Perform at
St. George’s Park. The opportunity to
measure where my fitness is at is vital
BRENDAN RODGERS, LMA MEMBER
The best thing about football
management is seeing someone
realise their full potential
IAIN DOWIE, LMA MEMBER
Management is about being
a leader, setting standards
GORDON STRACHAN, LMA MEMBER
Being part of a
union gives you
strength and unity
SIR ALEX FERGUSON, LMA BOARD MEMBER
11
When you are out of employment the
LMA is there to support you and give you
the opportunity to educate yourself
STEVE CLARKE, LMA MEMBER
Management is
about inspirationROY HODGSON, LMA PRESIDENT
The LMA is not just
football but business
and being able to
give access to the
managers is at the
forefront of this
ROBERTO MARTINEZ, LMA MEMBER
10
7. 13
Our commercial partnership (spanning 8 years,
with the LMA) enables us to engage its members
with our range of products and services
JORDAN GARBUTT PROZONE GENERAL MANAGER
Castrol have a history of
working with thought leaders
in Sport and Business to bring
fresh and insightful thinking.
Our partnership with the LMA
allows Castrol to share this
with our customers
SIMON MEEHAN CASTROL GLOBAL OEM BRAND DIRECTOR
The quality of the LMA’s
work is exceptional
RICHARD CALLAWAY NIKE SENIOR SPORTS MARKETING DIRECTOR
It is a testament to the work that
the LMA does that so many high
profile people wish to be involved
ANDY HUGHES THE GROVE BUSINESS DEVELOPMENT MANAGER
12
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8. 1514
>> Brands the LMA has worked with to support sponsorship and marketing campaigns:
>> An LMA rights package focused
on elevating broader football
sponsorship could include:
>> 2 x LMA members to act as ambassadors for a campaign including
photo shoots, press junkets, endorsements and appearances
throughout the campaign life span.
>> 16 x LMA Member appearances for regional activities to enhance
PR opportunities of campaigns in action.
>> A bespoke activation programme developed utilising the
LMA’s expertise in football.
14
SPONSORSHIP&MARKETING>>
COMMERCIALACTIVITYFOCUS
>> The LMA has worked in collaboration with partners to
support and enhance broader sponsorship and marketing
campaigns, utilising a whole range of rights.
9. 1716 1717
>> Brands the LMA has worked with to provide a B2B platform:
>> Commercial partner brand presence across LMA marketing literature.
>> Attendance at and sponsorship of LMA Business Club events.
>> 4 x adverts and edition sponsorship of The Manager magazine.
>> Regular direct communication opportunities to LMA corporate database.
>> 1 x exclusive use of LMA Corporate Hospitality box at Wembley for an
England international to host networking event.
>> An LMA rights package focusing
on networking and creating
business opportunities with
other companies could include:
1616
BUSINESSTOBUSINESS>>
COMMERCIALACTIVITYFOCUS
>> The LMA works in partnership with and has access to, a broad range
of companies, industries and influential individuals. The LMA has
provided a platform for commercial partners to build long term
business relationships, accessing a range of rights in one package.
10. 1918 191919
>> Brands the LMA has worked with to support their internal professional development function:
>> 4 x in-house Leadership & Management seminars for 20 guests
including an LMA Ambassador and industry leading facilitators.
>> A regional series of 4 x private dinners with Q&A sessions based on
pertinent Leadership themes, iconic venues, fine dining plus 2 x LMA
Ambassadors and 1 x professional host at each.
>> Bespoke branded editions of LMA Learning guides. Printed for every
employee covering themes of Health & Wellbeing and Leadership.
>> LMA Annual Management Conference event partner status;
session sponsorship and delivery by senior executive, editorial inclusion
in event literature and 10 x delegate invitations.
>> An LMA rights package
developed in order to benefit
businesses’ continuous
learning could include:
181818
LEADERSHIP>>
COMMERCIALACTIVITYFOCUS
>> The work the LMA does with its members to enhance their
leadership and management skills are directly transferable to
the corporate marketplace. The LMA has developed unique and
compelling Leadership programmes with partners utilising rights
across a broad spectrum.
11. 2120 212121
>> Brands the LMA has worked with to support their community and coaching programmes:
>> 4 x Sport Science Masterclasses at St. George’s Park including a
training session with an LMA Ambassador, a practical sports science
session with Perform and behind the scenes tour of the football centre.
>> 4 x coaching sessions delivered throughout the country at partner
selected community venues with 1 x LMA Ambassador at each.
>> Sponsorship of the LMA Managers Cup in association with
The Prince’s Trust.
>> PR campaign created in conjunction with the LMA to raise awareness
of the work carried out.
>> An LMA rights package
focusing on enhancing CSR
activities could include:
202020
COMMUNITY&COACHING>>
COMMERCIALACTIVITYFOCUS
>> The LMA provides a gateway into football, providing
access to elite coaching experiences to support
businesses community projects.
12. 2322 23
>> Brands the LMA has worked with to create credible relationships with its members are:
>> Partner brand presence on LMA marketing and online platforms.
>> An annual plan of direct communications to the membership via
bespoke mail outs, email shots and text alerts.
>> Programme of LMA Annual Event sponsorship.
>> Sponsorship and support of LMA member-centric activities such as
Coaching Clinics & Masterclasses.
>> 4 x adverts and editorial content in The Manager magazine.
>> 2 x LMA Ambassador appearances for marketing and PR purposes.
>> An LMA rights package
focusing on building a
relationship with the LMA
membership could include:
22
BUSINESSDEVELOPMENT>>
COMMERCIALACTIVITYFOCUS
>> The LMA offers a direct route into the heart of football and its
key decision makers–the managers. The LMA works in partnership
with brands wanting to showcase a credible and mutually beneficial
engagement with the LMA membership.
13. 2524
>> Brands the LMA has worked with to create unique St. George’s Park based experiences are:
>> 5 day Leadership camp with practical and theory based sessions, private
dinners with LMA Ambassadors and study trips with LMA Ambassadors at
their club environments.
>> 1 x 7-a-side football tournament playing on the Wembley replica indoor
pitch with LMA Ambassadors managing each team.
>> Fit to Perform testing for 10 Executives.
>> 4 x half day Leadership & Management seminars for 20 guests including
an LMA Ambassador and industry leading facilitators at each.
>> An LMA rights package focusing
on accessing the facilities at
St. George’s Park could include:ST.GEORGE’SPARK>>
COMMERCIALACTIVITYFOCUS
>> In collaboration with the LMA, partner brands have the ability
to access the new home of English football and the state of the
art conferencing facilities found at St. George’s Park. The LMA has
worked with partners to create bespoke and comprehensive
St. George’s Park based activities.
15. CONTACT>>
Insight. Inspiration. Leadership.
ALEXSMITHSENIOR COMMERCIAL MANAGER
M 07880 382729
T 01283 576361
E alex.smith@leaguemanagers.com
RICHARDBEVANCHIEF EXECUTIVE
M 07860 474767
T 01283 576352
E richard.bevan@leaguemanagers.com
ADAMBARKERBUSINESS DEVELOPMENT MANAGER
M 07469 148449
T 01283 576365
E adam.barker@leaguemanagers.com
