The Act Like an Agency program was designed from the ground up to increase the effectiveness of communication professionals. Attendees will elevate themselves within their organization by learning how to think like agency executives, align business needs with communication solutions and deliver measurable results. It’s a short cut to be a trusted business partner, and who doesn’t want that? This globally recognized training program was developed and is delivered by two IABC All-Star rated speakers from opposite ends of the globe – Cyrus Mavalwala, ABC and Adrian Cropley, ABC. Act Like an Agency training is either a three-day onsite course or seven virtual sessions. Contact Cyrus or Adrian to learn more and book your training sessions today.

1. Act Like An Agency Presentation
IABC Southern Region Conference 2014
Austin Texas
Presentation Toolkit:
Act Like An Agency – From Within

2. Introduction
Stepping up to “The Table” Model
Different Mindsets
Build your Toolbox 5
Shifting your Focus Model 6
Taking the Brief Model (Ask the 5Ws)
1
3
4
7
Communicator Client Relationship Model 8
TABLE OF CONTENTS
Act Like An Agency Workshop Modules 2
About Act Like An Agency 9

3. The Act Like an Agency program was designed from the ground up to
increase the effectiveness of communication professionals. Attendees will
elevate themselves within their organization by learning how to think like
agency executives, align business needs with communication solutions
and deliver measurable results. It’s a short cut to be a trusted business
partner, and who doesn’t want that?
This globally recognized training program was developed and is delivered
by two IABC All-Star rated speakers from opposite ends of the globe –
Cyrus Mavalwala, ABC and Adrian Cropley, ABC.
Act Like an Agency training is either a three-day onsite course or seven
virtual sessions. Both the onsite and virtual trainings focus on four
fundamental topics:
–Acting like an agency from within
–Branding you & your team
–Selling and influencing, to win
–Boosting your credibility by ‘bringing business to your communication
INTRODUCTION TO ACT LIKE AN AGENCY
What is Act Like An Agency?

4. ACT LIKE AN AGENCY WORKSHOP MODULES
Since 2009, Act Like an Agency co-founders Cyrus Mavalwala and Adrian Cropley have
offered onsite and virtual training programs specifically designed to help communication
professionals evolve from tacticians to trusted advisers within their organization.
Day 3
Day 1
Acting Like An Agency
From Within and Bringing
Business to Your
Communication
Ensuring communication
departments deliver
measurable value to their
internal clients. Attendees
learn how to become trusted
advisers within their
organization by developing
key consulting skills and
transforming their role from
tactician to strategist.
Branding You & Your
Communications Team and
Influencing Others Within
Your Organization
You’re so busy telling your
organization’s story, you’ve
likely never taken the time to
strategically position yourself
and your team to the people
who matter most. Attendees
learn how to improve their
ability to influence others and
uncover both their personal
brand and their team’s brand.
Selling to Win Over your
Peers and Power Brokers
and Adding Value as the
Communication
Professional
Focused on the
Communication Professional
Sales Process. Attendees
learn how to turn selling into
a systematic approach that
delivers on your brand
promise and strengthens
relationships.
Day 2

5. STEPPING UP TO “THE TABLE” MODEL
© 2010 - Cropley, Mavalwala - Act Like An Agency

6. DIFFERENT MINDSETS
Corporate
• I deliver what my
client asks
• I provide
communications
services
• I have the
communication solution
Agency
• I ask & explore what
my client’s goals are
• I need to know what my
clients need to achieve
• My client has insight to
help identify the solution

7. BUILD YOUR TOOLBOX
Internal
research or
networks I have
External
research or
networks I have
Tools I can
provide others
Other items that I
need in my
toolbox
HR Reports
Finance reports
OH&S statistics
Sales reports
Admin Network
Towers Watson
ROI study
European Monitor
IABC
Communications
strategy template
Planning process
for
communications
Effective meeting
template
Team brief
template
5W’s tool for
taking a brief
© 2010 - Cropley, Mavalwala - Act Like An Agency

8. SHIFTING YOUR FOCUS MODEL
High Value/ High Time High Value/ Low Time
Approach
Low Value/ High Time Low Value/ Low Time
© 2011 - Cropley, Mavalwala - Act Like An Agency

9. TAKING THE BRIEF MODEL (ASK THE 5WS)

10. COMMUNICATOR CLIENT RELATIONSHIP MODEL
© 2010 - Cropley, Mavalwala - Act Like An Agency

11. ABOUT ACT LIKE AN AGENCY
Adrian Cropley and Cyrus Mavalwala teamed up in 2009, bringing two very diverse
sets of skills together from opposite sides of the globe. As accredited business
communicators, they know how to deliver value to their clients. And they train
communication professionals around the world to do the same.
A global training organization, Act Like An Agency provides onsite and virtual
workshops packed with brain-stretching workouts that help communication
professionals evolve from tacticians to trusted advisers within their organization.
Contact Cyrus or Adrian to learn more and book your training sessions today.
Adrian Cropley, ABC
Director, Cropley Communication
Asia Pacific, Africa, Middle East
+61 (0) 414-323-973
adrian@cropleycomms.com
Cyrus Mavalwala, ABC
Founding Partner, Advantis Communications
North America, South America & Europe
+1 (416) 848-1885
cyrus@advantiscomm.com