Industry Predictions for 2014: Cross-Screen

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This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013.

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Industry Predictions for 2014: Cross-Screen

  1. 1. I UTY US N S PL D R E I UTY RD T N FR 04 N S PEII SO 21 D R CO CROSS SCREEN CR OS  CR E S S E N: c c r tit m d e ci snta tof eooi dve o ue d ilei x uo oalsw ot fl n ec : n rn ga a e tn et h lw g is dso, apoead r b t e t s rhn,n/ t l. kp m t o ae ADVERTI SERS 7 1 % OF ADVERTI SERS EXPECT TO IC E S S E D N RA E PN ON CROSS SCREEN AV TI ITTEI21 DE IN N IIS 0 RS G I V N 4 A HW I A SEDNRAECOSCE S O WL D PN I ESARSSRE ? L C N 3% 7 7% 8 wl ca s n in es p d lr ee i f sapoe o m rhn r t 7% 1 wl ca s nf dso in es p do e t l r e e r kp i wl ca s nf t l in es p do a e l r e e r bt i W ARLWLEEG G L FR SL ? HTOE I MRI PA OM PA L N T Y 5% 4 1% 7 2% 2 I21 WLYUE : N 04 I O T T , L S CNE ET ONC DV T D ILUO M IT OTF O E GA  H WAALT HO G E B E NL Y R EC O ATM TE  SD P Y UO OI ID H I L VNA SA NNOTEBV OEFHAOE 4% 7 1% 5 PUBL SHERS I 9% 6 OF PUBL SHERS THI I NK THEI R MO IEST T A FC BL IE R F I WI L I L NCREASE HW UH I M B ERFCNRAE O M C WL OI TAF I ES L L I C ? 8% 0 m ber c i oitffi wl la l ir sbut2% n e eypo5 ca 1% 6 m ber c i oitffi wl la l ir sb2- % n e ey6 0 ca 5 4 % m ber c i oitffi wl la l ir sbm r n e ey o ca e t n0 h 5% a HW I M B ERFC EPIN 04 O WL OI TAF BSL I21 L L I T ? SAT MR POE HN TL AE BT 5% 4% 4 6 WLPBI ES PEETE OS E I ULHRI L NRS NI L S M M P V DS NO TE SEI21 EG FRHI IS 04 I RT N ? 5% 3 8 % 1%2% 8 1 Y , Y ,ii N e s e wtn o s h AA SP t nx h e e t 1m n s 2 ot h S uc : n etn I ut P l , o e e 2 1. o re U d r e n s y u e N v mb r 03 o d r s Nt r os e u

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