This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013.

1. I UTY US
N S PL
D R
E
I UTY RD T N FR 04
N S PEII SO 21
D R
CO
CROSS
SCREEN
CR
OS  CR E
S S E N:
c c r tit m d e ci snta tof eooi dve
o ue d ilei x uo oalsw ot fl n ec :
n rn ga a e tn
et
h lw g is
dso, apoead r b t
e t s rhn,n/ t l.
kp m t
o ae
ADVERTI
SERS
7
1
%
OF ADVERTI
SERS EXPECT TO
IC E S S E D
N RA E PN
ON CROSS
SCREEN
AV TI ITTEI21
DE IN N IIS 0
RS G I V N 4
A
HW I A SEDNRAECOSCE S
O WL D PN I ESARSSRE ?
L
C
N
3%
7
7%
8
wl ca s n
in es p d
lr ee
i
f sapoe
o m rhn
r t
7%
1
wl ca s nf dso
in es p do e t
l r e e r kp
i
wl ca s nf t l
in es p do a e
l r e e r bt
i
W ARLWLEEG G L FR SL ?
HTOE I MRI PA OM PA
L
N T
Y
5%
4
1%
7
2%
2
I21 WLYUE :
N 04 I O T T
, L
S
CNE ET
ONC DV
T
D ILUO M
IT OTF O E
GA  H
WAALT HO G
E B E NL Y
R EC O
ATM TE  SD P Y
UO OI ID H I L
VNA SA
NNOTEBV
OEFHAOE
4%
7
1%
5
PUBL SHERS
I
9%
6
OF PUBL SHERS THI
I
NK THEI
R
MO IEST T A FC
BL IE R F I
WI L I
L NCREASE
HW UH I M B ERFCNRAE
O M C WL OI TAF I ES
L L
I C ?
8%
0
m ber c i
oitffi wl
la
l
ir sbut2%
n e eypo5
ca
1%
6
m ber c i
oitffi wl
la
l
ir sb2- %
n e ey6 0
ca
5
4
%
m ber c i
oitffi wl
la
l
ir sbm r
n e ey o
ca
e
t n0
h 5%
a
HW I M B ERFC EPIN 04
O WL OI TAF BSL I21
L L
I
T
?
SAT
MR
POE
HN
TL
AE
BT
5% 4%
4
6
WLPBI ES PEETE OS E
I ULHRI L NRS NI
L S
M M
P V
DS NO TE SEI21
EG FRHI IS 04
I
RT N ?
5%
3
8
%
1%2%
8 1
Y , Y ,ii N
e
s e wtn o
s h
AA
SP t nx
h e
e t
1m n s
2 ot
h
S uc : n etn I ut P l , o e e 2 1.
o re U d r e n s y u e N v mb r 03
o
d r s
Nt r
os e
u